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In a Major Sales Restructuring at Time Inc., 3 Top Execs Will Focus on Specific Categories

Time Inc. today announced a major restructuring of its sales business that has three of the company's top publishing execs moving away from day-to-day magazine roles to instead focus on specific advertising categories: auto, pharma, and tech and telecom. Show More Summary

Instagram Will Finally Let Users Switch Between Multiple Accounts

Starting this week, Instagram users can switch back and forth between accounts without signing out, the Facebook-owned company announced today. Other tech companies such as Facebook and Twitter added the feature a long time ago. But in the world of jack-of-all-trades social media managers, this update should be a welcome reprieve. Show More Summary

Here Are 5 Super Bowl Advertisers That Nailed Their Instagram Marketing

Instagram reps today said that 38 million people engaged with the app's Super Bowl-related content 155 million times on Sunday. Indeed, the visual platform is becoming an increasingly important communications channel for consumers—and marketers are meeting them there. Show More Summary

Here are 3 Things Content Marketers Can Learn From the Super Bowl

If football players and marketers have one thing in common, it's that their biggest day of the year comes in February: the Super Bowl. And while the outcome of the game didn't ultimately matter for the brands that advertised there (sorry,...Show More Summary

Super Bowel 50? Some Viewers Cried Foul, but These 2 Poop Ads Got People Talking

During last night's broadcast of Super Bowl 50, the ads were filled with animals to warm our hearts, celebrities to make us laugh and ads about constipation and diarrhea to make us all very, very uncomfortable. Not one, but two national...Show More Summary

Here Are 7 Eye-Catching Branded GIFs From Super Bowl 50

GIFs are no longer just something that culture-forward or tech-savvy brands use—they're about as ubiquitous as photos or videos. With that in mind, dozens of brands were using GIFs everywhere last night during the Super Bowl. For the...Show More Summary

Delta Air Lines Launches a Media Agency Review

Delta Airlines has tapped Joanne Davis Consulting to pilot the carrier's media agency review, sources close to the process told Adweek today. Delta spends north of $50 million annually on domestic advertising, per Kantar Media. DigitasLBi, a unit of Publicis Groupe, handles the assignment and is expected to defend. Show More Summary

Ad of the Day: Airbnb Pitches You a Fantasy Rental Home Right Out of The Jungle Book

I'm nine thousand foot up, preparing to land on open ocean." That's the kick-off from an epic new ad series launching today from Airbnb's latest "Love this? Live there" campaign—the perfect post-Super Bowl Sunday surprise. The spots benefit from two separate partnerships. Show More Summary

Here Are the Ads That Won The Super Bowl on Facebook

While Facebook had a rough night with its Sports Stadium feature, brands on the 1.5 billion user-strong social network still scored during the Big Game, with Hyundai leading the way. The automaker aired four Super Bowl ads. "The Chase" came out on top on Facebook, garnering more than 14 million views Sunday night. Show More Summary

Infographic: Ad Tech Has Undergone a Supersonic Explosion in the Past 5 Years

It's no surprise ad tech has grown exponentially over the past few years. The Exchange Lab, a programmatic marketplace, recently took a look at just how far the industry has exceeded expectations over the past five years. "It is obvious...Show More Summary

The trouble with growth

A volatile market, plunging tech stocks, and fears of a looming recession (or at least, a major correction) are sending jolts through the media world. Last week Bloomberg reported that in December The Fidelity Blue Chip Growth Fund had cut Snapchat’s holding by 2 percent--its second write down of Snapchat in three months--and that Yahoo had reduced its valuation of...

The BBC pilots a mobile-friendly website with content tailored to young African audiences

Swipe to skip, swipe to like, swipe to share: these are the familiar smartphone motions that the BBC and a Kenyan startup called Ongair are using in a mobile-focused website called BBC Drop that’s available for testing today. The project came out of a hackathon held by the BBC World Service and BBC Connected Studio...

Time Warner Cable Splits With Ogilvy After 12 Years

Time Warner Cable has parted ways with longtime agency Ogilvy & Mather New York, sources tell Adweek. The nation's second-largest cable communications company quietly kicked off a creative review in the fourth quarter, handled by Ark Advisors, N.Y. Show More Summary

Why IBM Won’t Be Ad Tech's Sleeping Giant for Much Longer

For the past few years, IBM has been quietly ramping up its ad tech play, but a recent shopping spree really had digital marketers take notice. Big Blue last week picked up European interactive agencies Aperto and—right on the...Show More Summary

Why Marketing for the Year In Which We Actually Live Is a Game Changer

There's a discussion I want to have with the entire marketing world. Agencies, clients, everyone. This discussion is too important to leave anyone out of it. What I want to talk about is this: following consumer attention and where it is right now. Show More Summary

Watch T.J. Miller and the Shock Top Wedge Hilariously Review the Other Super Bowl Ads

We've all been commenting on the commercials of Super Bowl 50 for days—before, during and after the game. But leave it to the talent from one of the commercials to deliver some of the best reviews of all the other commercials from Sunday night's telecast. Show More Summary

Comcast Lets You Relive Classic Movie Moments in New Oscars Campaign

Everyone loves movies—and it's safe to say that Oscars viewers could use a quick refresher on the history of the Academy Awards, which have always been a magnet for both glamour and controversy. This year, telecom giant Comcast wants...Show More Summary

Here's Why the Advertising Agency Model as We Know It Will Survive

When FCB announced last June that it was hiring Susan Credle as global chief creative officer, it marked the end of an era for Leo Burnett as well as a refresh of sorts for the IPG network. In her 25 years with BBDO New York, Credle rose through the ranks to become executive creative director. Show More Summary

Accentuate the positive

A lot of people in France are in an uproar because of some proposed changes in the lingua franca, simplifying some spellings (ognon instead of oignon for “onion,” for example, and making their “week-end” into a shorter “weekend”). The biggest outrage, though, is reserved for the proposal to remove the circumflex (the little hat) above î and û if its...

The 5 Worst Ads of Super Bowl 50

We've looked at the five best ads of Super Bowl 50. Now, it's time to hold our noses and dig into the spots that didn't quite work so well—to say the least. We've already beaten up on WeatherTech enough, so we're going to leave them alone this year. Show More Summary

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