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FCB Hires IPG Vet as Global Chief Marketing Officer

FCB Worldwide welcomed Jennifer Hohman back to the IPG family in the position of global chief marketing officer. In the role, Hohman will be tasked with developing FCB's new business relationships with current and prospective clients, while reporting to FCB Worldwide CEO Carter Murray. "Jen is an agile, results-focused advertising and media leader. With nearly...

Owen Wilson Explains Oreos, Poorly, to the French in Farcical Campaign

Owen Wilson seemed to enjoy France the last time he was there. Now he's back--and bringing an American staple, Oreo cookies, with him. A new Oreo campaign running in France, from Paris agency Buzzman, is about as goofy as it gets, featuring the actor serving as pitchman but getting all of his commercial lines ludicrously...

It’s Time for More Execs to Step Up as Thought Leaders. Here’s How

It's a new year, and you're likely considering the personal and professional goals that will help you improve your life and advance your career. By building your brand and nurturing your network, you can do both. Once you reach a certain stage of your career, you're probably not landing a job through a Monster.com application....

The Home Depot Packs Whole DIY Projects, Start to Finish, Inside Pinterest Pins

A compact new Pinterest campaign from The Home Depot and agency 22squared offers sprawling home improvement guidance, hoping to help move DIYers past inspiration and into action by showing them how the work actually gets done. Titled "Built-In Pins," the promotional effort includes videos, images and a 360-degree interactive online shopping experience created with virtual...

Bills Mafia Took Over Facebook, Twitter and Instagram

The Buffalo Bills' first National Football League postseason appearance since 1999 lit up Facebook, Twitter and Instagram during the last two weeks of the league's regular season and its Wild Card weekend, where the ride came to an abrupt end for the long-suffering franchise. The Bills posted the highest growth on Facebook and Instagram and...

Carnival Cruise Lines Cranks Up the Fun in First Campaign From Anomaly

Remember that cruise you took a long time ago, probably with the grandparents, where the highlight was the endless (bottomless) buffet? No wonder you haven't done that again. Carnival Cruise Lines knows the industry has some baggage, so to speak, and aims to wipe away those musty old images with its new "Choose Fun" campaign,...

State Farm’s New This Is Us Campaign Includes 3 Ads Shot in the Style of NBC’s Hit Drama

This Is Us fans are used to the show's technique of juggling storylines in various time periods, but starting with tonight's episode, the time jumps won't stop when the show goes to an ad break. NBC and State Farm are kicking off a multiplatform campaign centered around This Is Us, which includes three 30-second spots...

Jack Morton Welcomes Its First Chief People Officer

Global brand experience agency Jack Morton Worldwide welcomed its first chief people officer. Melissa Rose joined the agency's executive leadership team in the new role and is tasked with helping the agency grow, retain and nurture talent. Working out of the agency's Boston office, Rose will report directly to Jack Morton chairman and CEO Josh...

Why Marketers Should Use AI With Image Analysis in 2018

Marketers who want to up their social media game are watching the evolution of image analysis intently. The potential value is clear, but the "how" has been less so. Think about all of the data and images that are stored within image-friendly platforms like Instagram and Snapchat. There are more than 3 billion such images...

Roseanne Producers Think Their Show’s Revival Could Help ‘Heal’ Families Split Over Trump

Our nation has become more polarized than ever since the 2016 presidential election, and the cast and crew of ABC's upcoming revival of Roseanne say their show will help bridge that gap when it returns in March. Roseanne Barr's hit sitcom--about Roseanne and Dan Connor, and their working class family in Illinois--ran for nine seasons...

Intel’s New Virtual Reality Content Studio Is Partnering With the Winter Olympics

Just a year after debuting a standalone virtual reality headset, Intel is pivoting away from hardware and into VR content. At the Consumer Electronics Show (CES) in Las Vegas, Intel announced that it's opening a new studio in Los Angeles to create immersive content that allows viewers to walk within a space in VR rather...

How Pac-Man So Completely Seized the Imagination 37 Years Ago, and Never Really Let Go

Dick Clark's American Bandstand had more than its share of cheesy guests over the years--bands that lip-synced their tunes in front of a TV audience under orders to cheer. But few acts quite equaled Buckner & Garcia, two friends who'd met at Perkins High School in Akron, Ohio, and managed to write a song that,...

This L.A. Creative Shop Upended the Traditional Agency Model

After years of working in various roles in the advertising industry, Sarah Hooper and Matthew Goldman noticed a glaring issue with the traditional agency model. As it goes, senior executives win pitches, assure clients they'll see their projects through, and then dump the work on junior staff. "It just seemed like a farce to me,"...

One Man’s Journey From Hip-Hop Journalist to Creative Chief and Snoop Dogg Partner

Whether it was his brief meeting with Tupac at age 16, his experience Iowa's only hip-hop radio DJ in the early '90s or his time working on the first televised Brown and Black Presidential Forum for Democratic candidates to address young minority voters' concerns in 2000, Ryan Ford realized at a young age that he...

Facebook Is Pulling the Plug on Its Human-Powered M Assistant for Messenger Jan. 19

M, the human-powered personal digital assistant for Facebook Messenger that never emerged from its limited beta-test never will get to the masses. Facebook informed users--reportedly some 2,000, all in California--that the service will no longer be available after Jan. 19. Casey Newton of The Verge reported that contractors that had been working on M will...

Universal and Paramount Will Both Run Ads in the Super Bowl

Movie fans, rejoice! Both Paramount and Universal will return to the Big Game on Feb. 4, according to a report from Variety, and will most likely be featuring some big trailers for upcoming films. No word yet on what films will get spots during the game. Both names are no stranger to Super Bowl ads--Viacom's...

Here’s Anheuser-Busch’s Super Bowl Lineup: Michelob Ultra and Stella Will Join Budweiser and Bud Light

Michelob Ultra will be back at the Super Bowl on Feb. 4, making it the third year in a row that Anheuser-Busch has brought the brand to the Big Game. Anheuser-Busch has selected Michelob Ultra to join Budweiser, Bud Light and Stella Artois as the brands airing spots during the Big Game, according to a...

Why Print Legacies Like Time Are Betting Big on Augmented Reality

Last week's issue of Time magazine is the first edited by a guest editor in its 94 years of existence. It's also the first issue to feature augmented reality activations--four of them, all on the issue's theme of optimism. They include an interview with guest editor Bill Gates by Time's Nancy Gibbs, an animated infographic...

ABC Explains Why It Still Hasn’t Settled on a Name For Its Grey’s Anatomy Spinoff

ABC says all the pieces are in place for its upcoming firefighter-themed spinoff of one of its biggest hit shows, except for one of the most important ones: a title for the drama. Two months before the Shonda Rhimes-produced Grey's Anatomy spinoff debuts on ABC, the network is still settling on the best name for...

Infographic: What Marketers Really Think About Artificial Intelligence

In a world of tech innovations, new platforms and constant competition, it's easy for words to lose their meaning, even when the concepts they represent are changing the industry. Pushing any concept too hard, too fast and with too few tools can rapidly morph the buzzy into a buzzword--and "artificial intelligence" isn't immune, according to...

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