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Omnicom’s New Chatbot Arms Its Network of Agencies With More Data and Analytic Tools

Omnicom's newest data scientist hire is a chatbot--kind of. To arm its network of agencies with more data and analytic tools, Omnicom-owned Annalect is launching an internal chatbot called Annalect Utility Bot Interface (or AUBI) that spits out deep troves of data faster than the agency's team of data scientists can handle. The idea is...

Day 2 at Cannes: See All the U.S. Lion Winners Across 5 Categories

CANNES, France--There were five award ceremonies on the second night of the Cannes Lions festival: Cyber, Direct, Mobile, Innovation and Creative Data. Below, see every Lion won by U.S. agencies on the night. Cyber Lions Winners o Mailchimp / Did You Mean Mailchimp? / Droga5, New York / Mailchimp, Atlanta / Grand Prix o Activision...

What’s Next for Louise Delage, Instagram’s Most Fascinating Fraud

CANNES, France--Last summer, for an organization called Addict Aide, Paris agency BETC invented a character named Louise Delage. The fictional woman appeared on Instagram and cleaned up on followers in a handful of weeks. (She still has over 110,000 as of this writing.) Her life was glamorous and beautiful, and people ate it up. But...

The Unlikely Journey of 3 Heinz Ketchup Ads From Mad Men to the Real World to Cannes

CANNES, France -- "Don Draper couldn't sell it. Maybe we can." One of the most delightful ad campaigns of 2017, for Heinz ketchup, wasn't written by a real person. It came from Mad Men's most famous creative director (via showrunner and lead writer Matthew Weiner), and lived only fictionally within the AMC show about 1960s...

Mark Zuckerberg Just Slid Four Spots to No. 10 on Glassdoor’s List of Highest-Rated CEOs

The good news for Facebook co-founder and CEO Mark Zuckerberg: His approval rating of 98 percent in Glassdoor's list of Highest-Rated CEOs for 2017 was up 1 percent from last year. The bad news: Zuckerberg slipped six spots, coming in at No. 10 in 2017, down from No. 4 in 2016. Zuckerberg was the fifth-rated...

MillerCoors Is Bringing Back Clear Malt Beverage Zima for a Limited Time

It's back, and it's as clear as ever. MillerCoors is temporarily bringing back Zima, Coors' '90s transparent malt beverage that was part of the first wave of alcopop brands and the decade's clear craze--which also gave the world Crystal Pepsi, Tab Clear and Miller's Clear Beer. Coors first introduced its "citrus malternative" in 1993, and...

NBA Draft Talk Is Already Heating Up Twitter

The 2017 National Basketball Association Draft is set for Thursday night, but the trade of the No. 1 pick and other rumors got Twitter going early. Twitter said in an email to Social Pro Daily that 442,000 tweets related to the 2017 NBA Draft have been sent since last Friday, and the three top spikes...

LinkedIn Users Can Now Add Images to Their Comments

LinkedIn users can now add images to their comments. Senior director of corporate and product communications Julie Inouye made the announcement in a blog post: As the saying goes, a picture is worth 1,000 words. We've now added the ability to include images into the comments you share on LinkedIn to give you a richer,...

WaPo Marks World Refugee Day by Highlighting Stories Correspondents Can’t Stop Thinking About

The refugee crisis is really many refugee crises-people around the world forced to flee their homes for strange, sometimes unwelcoming lands out of a complex of reasons: war, famine, flood, politics personal and national. The stories that refugees have within them exist long before and after the instant they become known to the larger world...

Tumblr Just Started Rolling Out a Safe Mode

Tumblr began rolling out a Safe Mode Tuesday, geared toward users who don't want to see sensitive content in their dashboards or search results. All users should have access to Safe Mode "over the next couple of days," Tumblr said in a blog post, adding that users over 18 can toggle Safe Mode on and...

A Smartphone App That Counts Your Sperm Takes the Mobile Grand Prix at Cannes

CANNES, France--The Mobile jury at Cannes handed its Grand Prix to a very unusual app, one that counts your sperm, at the award ceremony at the Palais here tonight. Jury president Andy Hood, head of emerging technologies at AKQA U.K., said the choice to honor the Seem app--created by Dentsu Y&R Japan for Recruit Lifestyle...

Droga’s MailChimp Campaign Wins One of 3 Cyber Grand Prix Awarded at Cannes

CANNES, France--Droga5 has another Grand Prix trophy from Cannes to add to its collection, as it picked up the prize in Cyber for the "Did You Mean MailChimp?" campaign, which reimagined the brand name in playful and creative ways. The campaign, which launched in January, invented the names MaleCrimp, MailShrimp, KaleLimp, FailChips, VeilHymn, SnailPrimp, JailBlimp,...

Cannes’ Top Prize for Innovation Goes to a Metal Made by Melting Down Illegal Guns

CANNES, France--"The world's most valuable metal," which is derived from recycled illegal firearms and is then used to build anything from toys to smartphone cases, has won the top prize in this year's Innovation Lions. Humanium, a project of IM Swedish Partner and its Stockholm agencies, ?kestam Holst and Great Works, today won the category's...

Whirlpool Wins a Grand Prix at Cannes for Using Data (and Washing Machines) to Keep Kids in School

CANNES, France--For most of us, having access to clean clothes every day is something easily taken for granted. But for thousands of schoolchildren, the lack of clean clothes is a source of shame so powerful it can keep them out of school. Whirlpool's attempt to address the problem, called "Care Counts," placed free washers and...

Burger King’s ‘Outstanding, Outrageous’ Google Home Stunt Snags Direct Grand Prix at Cannes

CANNES, France--Here's one Grand Prix that McCann's Fearless Girl almost won but didn't. David Miami's "Google Home for the Whopper" stunt for Burger King nabbed the Grand Prix in Direct here tonight, prevailing over Fearless Girl by just one vote after a contentious final judging round. The campaign debuted in April with 15-second spots that...

On Adweek’s Cannes Podcast: Ira Glass Says Brands Need to Be More Bullish on Podcasting

CANNES, France--Two years ago, Ira Glass came to Cannes for the first time on a mission to get advertisers supporting podcasts. The result, unfortunately, wasn't quite what he'd hoped for. "A couple of brands heard us and have started to spend some money, but not very many," he tells Adweek on a special Cannes podcast...

A Resplendent Trio of International Radio Documentaries

There were a fair number of Gold, Silver and Bronze medals handed out last night at the New York Festival's 2017 International Radio Program Awards. But the very top honor, the Grand Award, was reserved for just three entries. BLACKOUT...Show More Summary

Apple’s Newest Ad is a Subtle Work of Emotional Magic

Remember those big boxes of unsorted photos that '90s-you would find in closets, guiltily sift through, then give up on? Smartphone use has made that problem so much worse: Because it's so easy to take photos and store them in the cloud, we've got so many pictures on hand that the mere thought of going...

Will Lady Gaga’s Drones Win a Lion? Intel Explains How It Pulled Off Its Fantastical Super Bowl Stunt

CANNES, France--Intel is up for a couple awards at Cannes this week for its cutting-edge work with drones and motion-capture technology. For this year's Super Bowl halftime show, Intel flew 300 drones behind Lady Gaga as she performed, perfectly choreographed to her moves. The brand is also up for an award for its motion-capture technology...

Chase’s CMO Says YouTube Isn’t Taking the Right Steps to Control Brand Safety

CANNES, France--Even as YouTube's ad boycott starts to thaw, JPMorgan Chase's CMO doesn't believe the platform is taking enough steps to combat brand safety. During a Cannes panel with Knotch, a company that counts Chase and GE as clients and works with marketers to understand data and how effective their advertising is, Kristin Lemkau, JPMorgan...

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