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Kraft Foods and Heinz Will Merge to Create a $28 Billion Grocery Powerhouse

The grocery game, already led by a handful of corporations with sprawling brand portfolios, is about to get a beefier new player. Kraft Foods and Heinz announced today they will merge to form The Kraft Heinz Company, with an estimated $28 billion in annual revenue and eight $1 billion brands. Show More Summary

3 Reasons to Believe Great Original Programming Is the Future of Digital Video

Wise men speak because they have something to say; fools because they have to say something. That's Plato. Simple words. Rich in meaning. As we look to the fourth annual Digital Content NewFronts, we can expect to see more rich content...Show More Summary

MetLife Wants a New Lead Creative Agency to Reinvent Its 'Slow and Steady' Brand

MetLife, under the direction of new global CMO Esther Lee, said it wants to reinvent the brand with a new U.S. ad agency capable of transforming "a slow and steady, U.S.-focused life insurer to a top-tier global, diversified financial...Show More Summary

Alcohol Ads Increased 400% Over 40 Years, but Americans Aren't Drinking More

Alcohol marketers have two reasons to feel good about the findings of a new academic study on advertising impact. For one, their money seems to be well spent on generating new or loyal customers. But at the same time, their ads don't seem to be turning America into a nation of drunks. Show More Summary

Ad of the Day: PNC's Dreamy Commercial Imagines the Ultimate Fairy-Tale Wedding

Fairy-tale weddings aren't seen as particularly cool in advertising these days, not since the industry discovered girl power. (As those famous Mercy Academy ads reminded girls back in 2013, when the tide was really turning: "Life's not a fairytale.") But PNC Bank isn't worried about that. Show More Summary

As Meerkat's User Growth Explodes, Here Are 4 Tools Marketers Want ASAP

Meerkat, the South by Southwest darling, surpassed the 300,000 user mark around four days ago and stated on March 15 that it was growing 30 percent daily. Today, the one-month-old startup told Adweek it is still jumping 30 percent every day but wouldn't confirm a new user total. Show More Summary

Carl's Jr. Is Launching 'Fast-Food's Hottest Burger,' Designed by an Ad Agency

There's a new spicy burger at Carl's Jr. and Hardee's today—the Thickburger El Diablo. And it's being marketed as the "hottest burger in fast food." Created by 72andSunny in Los Angeles, the new burger came out of an assignment toShow More Summary

5 Big Things Marketers Need to Know From Facebook's Developer Conference

Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile messaging and video. Show More Summary

How a Chat App for Burning Man Turned Into a Tool for Revolution

Open Garden's messaging app Firechat was initially launched as a way for people at festivals like Burning Man to communicate when they were off-the-grid using WiFi, Bluetooth or Apple's multipeer connectivity framework. What its founders didn't bank on is users relying on it to send messages during civil uprisings. Show More Summary

5 Tech Players Agencies Should Consider Partnering With This Year

Countless agencies have partnered with Google to better understand how to connect brands and consumers. But what about resources like InfoScout and Atlas? Those were among the five technology players that T3's Ben Gaddis called out today at the 4A's Transformation conference in Austin, Texas. Show More Summary

Here Is a List of Celebrities Who Are Already on Meerkat and Periscope

As we've learned throughout social media history, celebrities often drive consumer adoption of new websites and apps. Actor Ashton Kutcher and Twitter are often cited as the ultimate example of a successful marriage, forged in the platform's early days. Show More Summary

Multicultural TV's Success Isn't About Whites Getting Less, It's About Everyone Getting More

After the success of multicultural shows like Fox's Empire, CW's Jane the Virgin and ABC's Fresh Off the Boat, Deadline reported this week that some white actors and their agents are feeling victimized by the TV industry's growing interest in diverse casting. Show More Summary

4 Ways Brands Are Already Using Twitter's Periscope App

One day after debuting as a competitor to red-hot streaming app Meerkat, Twitter-owned Periscope has already gotten the attention of brands, which are testing out what they can do with the live-video app. They are carrying on a recent tradition of companies quickly jumping on buzzy social tools. Show More Summary

Chicago Tribune columnist: ‘The people have spoken, and the people hate my hair’

Hate mail lesson:Uncombed hair threatens natural order Loved your article @HeidiStevens13. Keep on threatening, I say — Beth Littleford (@bethlittleford) March 24, 2015 Chicago Tribune’s Heidi Stevens, who hasShow More Summary

Infographic: Here's Your Definitive Wrap-up of Social Chatter at SXSW

Hopefully your South by Southwest hangover has eased, and you're ready for a final run-through of the social numbers from the festival. Tracx provides just that in the infographic below, exclusive to Adweek, which takes a look at lots...Show More Summary

FYI: New York Times does not hate plays

New York Times critics really like theater (

Carl Bernstein jeered after criticizing Fox News in front of mostly Republican crowd

Carl Bernstein said at a SCARC fundraiser in New Jersey that Fox News “is not a news organization that’s breaking down the doors for the best obtainable version of the truth, any more than MSNBC is.” He was jeered, reports the New Jersey Herald’s Rob Jennings, while Fox News personality Heather Childers was cheered. “We … Read More

24 Hours in Advertising: Thursday, March 26, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Kraft to merge with Heinz Kraft Foods and Heinz announced they'll come together and form The Kraft Heinz Company, backed by Warren Buffett's Berkshire Hathaway and 3G Capital. Show More Summary

Can a New Global Campaign Help Coca-Cola Sell More Soda?

Coca-Cola is said to be looking for a new global campaign, having asked 10 roster agencies to pitch ideas that would resonate worldwide. That's no easy task. Honing in on a universally meaningful and globally engaging message that transcends...Show More Summary

Ad of the Day: OPI Brilliantly Creates a Whole Alphabet From Drops of Nail Polish

Color can communicate a lot of information, but not as clearly as if it were an actual language. So OPI made it into one. A sassy, gorgeous new campaign from the nail polish company, created with TBWA's DAN\Paris, turns various shades of the brand's product into an abstract, droplet-shaped alphabet that fans can use to chat on a special mobile app. Show More Summary

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