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Netflix's Gilmore Girls Pop-up Coffee Shops Were a Massive Hit on Snapchat

Netflix's recent takeover of 200 local cafés to promote the revival of Gilmore Girls got a major branding boost from Snapchat. On Oct. 5, Netflix recreated the fictional café Luke's from Gilmore Girls, serving up free coffee to promote the four-part series that premieres on the video-streaming service next month. Show More Summary

Ad of the Day: Clive Owen Is Back in the Driver's Seat as BMW Films Returns After 15 Years

It's been 15 years since BMW Films and Fallon released "The Hire," a series of eight original short films that helped define branded entertainment, with help from a menagerie of A-list stars and directors. As an homage to that first run, the brand has now dropped "The Escape." In it, Clive Owen reprises his role as the mysterious Driver. Show More Summary

Adam Ruins Everything Is About to Tackle an Already Ruinous Election

Adam Ruins Everything is the "vegetables with the candy" of television according to truTV president Chris Linn. "People are looking for a little more substance with their entertainment," said Linn. "With so many options for content,Show More Summary

Why Blew Itself Up and Put It All Back Together, as a Series of Specialized Sites

The internet has no doubt changed since 1997, growing larger, faster, more diversified and more treacherous. And as the sheer volume of web content grows,, which will celebrate its 20th anniversary in April, is changing things up as well, moving away from its signature catchall style of evergreen content to more focused verticals. Show More Summary

Civil society calls for EU trade agreements to protect personal data

A coalition of civil rights organisations and individual signatories are calling the European Union to “resist pressure and come forward with proposals which will not sacrifice citizens’ fundamental rights.” Read more...

Is Crowdsourcing So Much Turning Creative Directors Into Curators?

"There should be no more creative directors. The job is dead and the title is wrong—it should be 'curator.'" These words from KBS+ co-founder/former Victors & Spoils partner Jon Bond may strike fear into the hearts of copywriters and...Show More Summary

Big Brands Are Enlisting Employees to Create an Army of Social Media Mavens

If you are a marketing chief, one of the best return-on-investment channels may actually include your colleagues. Increasingly, marketers are turning their employees into social media mavens, encouraging them to promote positive, intriguing...Show More Summary

Infographic: What People Are Saying on Social Media About Their Wireless Carriers

Complaining about wireless providers is quickly replacing overeating as the great American pastime. The four big providers—AT&T, Verizon, Sprint and T-Mobile—have spent years and hundreds of millions of dollars in their attempts to endear themselves to consumers. Show More Summary

It's a Brand New Day at FCB Chicago, With Liz Taylor Taking Over as Creative Lead

Specs Current gig Chief creative officer, FCB Chicago Previous gig Global executive creative director, Ogilvy Chicago Twitter @thinktradigital Age 46 Adweek: You accepted this role during a transitional period for FCB. What do you see as the big challenges of your new job? Liz Taylor: It's more of an opportunity than a challenge. Show More Summary

Why You May Soon Be Seeing More Agencies Launching Their Own Print Magazines

In late September, J. Walter Thompson's innovation think tank, JWT Intelligence, took some of its proprietary data on the habits of millennial and Gen Z women and decided that rather than publishing another study bogged down by numbers...Show More Summary

This Miami Agency Is Exploring the Architecture of Hospitality

Specs Who Vp Carrie Copeland and founder and president Roberto Villazon What Creative advertising agency Where Miami Pivoting from architecture to marketing doesn't seem like the most obvious career move—but when a good deal of your work involves the carefully tailored images of prestige media and hospitality brands, one discipline informs the other. Show More Summary

Two Execs From Energy BBDO, One From Leo Burnett Are Killed in Milwaukee Hit-and-Run

Three Chicago advertising professionals who met and became friends at Energy BBDO died early Sunday in a hit-and-run accident in Milwuakee. The story was first reported by the Chicago Tribune this morning. Ashley Sawatzke, 30, Amy Taylor,...Show More Summary

Q&A: Unilever's Global Marketing Chief on Busting Gender Stereotypes in Advertising

Brands are increasingly addressing the issue of gender stereotypes. In June, Unilever launched #Unstereotype, an initiative that aims to level the playing field in terms of how gender is portrayed in advertising. Unilever's past efforts...Show More Summary

Ad of the Day: Stephen Curry Vows to Avenge NBA Finals Loss in Under Armour Spot

Under Armour doesn't seem to mind when its star athletes fall just short of a championship. It makes for a better story when the next chance comes around. UA and its agency, Droga5, have crafted a few of these redemption stories already—the...Show More Summary

Nielsen Will Measure TV Viewing in Places Like Bars, Hotels, Gyms and the Office

Nielsen is taking a big step today to close one of its biggest TV ratings measurement gaps: its inability to accurately account for out-of-home viewing in public places like sports bars, gyms and hotels. In April, the company is launching...Show More Summary

Pandora and Rapper YG Created a Call of Duty Playlist to Promote the Game's Release

Video game fans can thank the rapper YG for their next war game soundtrack. To help promote the upcoming release of Call of Duty: Infinite Warfare, rapper YG has created a curated Pandora playlist. The soundtrack, part of a campaignShow More Summary

This Musical Masterpiece With Dancing Dad Bods Is Actually an Organ Donation Campaign

If you've ever wanted to see a bunch of older men and women dancing around, proudly displaying their mom and dad bods, all set to a catchy tune about said bods, your moment has arrived. A new campaign from Mother New York for Organize,...Show More Summary

Chris McCarthy, President of VH1 and Logo, Will Now Also Head Up MTV

Hours after Sean Atkins announced his departure as president of MTV, Viacom has named his replacement: Chris McCarthy, who already serves as president of two other Viacom networks, VH1 and Logo. McCarthy will continue his oversight of...Show More Summary

How REI Is Expanding Its Blockbuster #OptOutside Campaign for 2016

When REI announced it would close its doors on Black Friday last year and encourage its customers to enjoy the outdoors instead, it created a campaign that resonated with countless consumers—and won basically every advertising award on the planet, including accolades from The One Show, the Cannes Lions and the Clio Awards. Show More Summary

Why the Backstreet Boys Parodied Themselves for Chex Mix

Backstreet's Back—all right! Actually, the No. 1 selling boy band in history has never really left. The Backstreet Boys, who will kick off a Las Vegas residency in March and a world tour after that, are currently pitchmen for Chex Mix in a series of ads that are dripping with glorious '90s nostalgia. Show More Summary

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