Heineken is launching a search for a second agency to handle global media planning and buying at the world's third-largest brewer. The Netherlands-based company has been working with Starcom Mediavest Group since 2012, when it consolidated...Show More Summary
For magazine publishers looking to recoup lost print dollars, live events are becoming increasingly important as independent revenue streams. Over the past several years, titles like Cosmopolitan, Sports Illustrated and Essence (to name...Show More Summary
Lawyers for WPP, J. Walter Thompson and Gustavo Martinez filed motions in New York's U.S. District Court today seeking to dismiss in its entirety the suit filed by global chief communications officer Erin Johnson against her employer...Show More Summary
Sometimes, a big video game launch requires something suitably big to promote it. To mark the launch of its long-awaited new title, Overwatch, Blizzard Entertainment has created three life-sized action figures (mint condition in box,...Show More Summary
When it comes to political campaigns, journalists traditionally serve as the referees, covering the action but not taking sides. There is one issue, however, on which journalists might be forgiven for showing preference--choosing who among the candidates is best for the media. For anyone trying to see how the candidates measure up, here’s a scorecard to help them decide. Up...
As media dollars increasingly shift to digital—rising another 22 percent to $27 billion this year for display ads alone—brands of all sizes are striving to extract greater value from their campaigns and to prove their impact on the bottom...Show More Summary
When Yael Aflalo, founder of buzzy fashion retailer Reformation, experienced first-hand the scale of Chinese pollution, she made a decision. Today, her company has a near-religious focus on reducing waste by incorporating sustainable...Show More Summary
Sports are ever-present in most Americans’ lives. There’s practically always a game on in the background at restaurants or bars, and idle chit-chat in offices or parties often turns to the latest about Steph Curry, LeBron, or the NFL — no matter the time of year. But 41 percent of Americans say they aren’t sports...
More than 100 media organizations partnered with the The International Consortium of Investigative Journalists on the initial swath of stories in the Panama Papers leak. One partner was itself a transnational effort: CONNECTAS. The Bogotá-based...Show More Summary
"Is television dead?" During Turner's upfront presentation on Wednesday, truTV host Billy Eichner called that a silly question, adding, "It's so stupid. That's more stupid than not giving Samantha Bee The Daily Show." Stupid or not,Show More Summary
That's a wrap on upfronts week, where the networks were unusually cordial to one another—well, except for Jimmy Kimmel—as they banded together to attack a common foe: digital video companies. But there were also plenty of laughs in between the digital attacks and data talk, as each network made its big pitch to buyers and advertisers. Show More Summary
What on earth does Clearasil know about teenagers from inside its corporate offices in Parsippany, New Jersey? Basically nothing, except how to make anti-acne products for them, the company admits in 10 comical new ads from Droga5—in...Show More Summary
If you're like most people, you already lament the fact that life is too short. So here's a fact that's really going to bother you: Each year, Americans spend a total of 13 hours on hold during customer-service calls. Over an average...Show More Summary
Stevia-based sweetener Truvia fired a new salvo in the sweetener wars this week when it launched Truvia Nectar, the first reduced-calorie honey blend. Over the past few decades, brands in the crowded sweetener category have invested countless marketing dollars trying to stand out in the space. Show More Summary
Talks of a merger between movie theater advertising powerhouses Screenvision and National CineMedia (NCM) broke down 14 months ago. A little over a year later, the companies are going their own ways, each holding upfront presentations...Show More Summary
Teenage Mutant Ninja Turtles are ditching their nunchucks and katana swords for smartphones. To promote the upcoming film Teenage Mutant Ninja Turtles: Out of the Shadows, Paramount Pictures is launching a full-blown Kik campaign centered...Show More Summary
For years, the focus of technology has been on PCs, tablets and smartphones. Meanwhile, the automobile business had been largely ignored. Not anymore. Although in-car technology has been around for a while, it’s only now that they are going mainstream and getting a huge popularity boost. Car tech was mostly aimed at improving safety and […]
Two Black Pencils, three White Pencils and 61 Yellow Pencils were handed out Thursday night in London at the 54th D&AD Professional Awards Ceremony. Winning an ultra-exclusive Black Pencil were U.K. technology startup what3words forShow More Summary
Jeanne Marie Olson is not a journalist. She will be the first to tell you that. And she will repeat it several times in a single conversation to make sure you understand. But Olson is a Chicago-based researcher and a fierce open data advocate, one who’s committed to making information about the city school system more accessible and holding government...
Xaxis, WPP's programmatic media and advertising platform, will soon use its German native advertising arm for the first time in hopes of capturing part of North America's growing native programmatic advertising market. Plista, basedShow More Summary