Millennial Media is partnering with Rentrak to roll out a first-of-its-kind capability that lets TV advertisers retarget viewers on their mobile devices. It is the the company's first offering since AOL's $238 million acquisition of the mobile ad network, which reaches 190 million unique users across more than 65,000 apps, in September. Show More Summary
Seeking a bigger brand profile and a permanent place in the cultural consciousness, digital publishing platform Squarespace has selected MDC Partners' Anomaly in New York as its lead creative agency. "With more people than ever looking...Show More Summary
South Park's 19th season has been unusually strong, thanks to a season-long storyline involving topics like political correctness and gentrification. "Sponsored Content," last night's episode of the Comedy Central hit, was one of its best yet in 2015. Show More Summary
On a recent Monday morning, a handful of BBDO New York creatives huddled together at Google's YouTube Space in Chelsea to shoot a video for Twix's "Left Twix/Right Twix" rivalry campaign. As they chatted in the hall about how the spot would be filmed, two actors wearing Michael Bolton-style blonde wigs and button-down shirts walked by. Show More Summary
It looks like McCann New York won't be celebrating Cinco de Mayo with Jose Cuervo anymore. The Interpublic Group agency has resigned the account of the country's leading tequila brand, according to an internal memo obtained by Adweek. Show More Summary
This summer, Joel McHale jokingly told Adweek that he had "30 good years left" as host of E!'s The Soup. But he didn't even get 30 good weeks: E! announced today that the series, which skewers the week's most ridiculous moments in television and pop culture, will be ending after 22 seasons. Show More Summary
Those persistent rumors of Details' imminent demise are finally coming true. In a memo sent to Condé Nast staffers this afternoon, president and soon-to-be CEO Bob Sauerberg announced that the 33-year-old magazine's December 2015/January 2016 issue will be its last. Show More Summary
Here's a fun send-up of live-for-the-moment advertising aimed at millennials. 72andSunny just picked up the ad account of Seventh Generation, the environmentally minded cleaning, paper and personal care products company. And its first...Show More Summary
Reporter John Holland's tenure at The Virginian-Pilot was a brief but eventful one. The Boston native with a thick New England accent came to the paper in late 2013 after a few years reporting overseas and, before that, a decade at the South Florida Sun-Sentinel. In less than two years he shook up Virginia Beach, won the state press association’s...
Experienced Black Friday shoppers probably know RetailMeNot as a coupon hub, but like most mobile players, it wants to be known as a one-stop shopping app with features like rebates and location-based deals. So the Austin, Texas-based company is launching an ambitious holiday campaign that includes TV, influencers and social media. Show More Summary
Chances are the next video you watch will be on your mobile phone or tablet. Record numbers of viewers are turning to these devices every day to watch a funny clip shared by a friend or even tune in for a live NFL game. Andrew Snyder Mobile video viewing has seen double-digit growth this year, up 55 percent on smartphones and 48 percent on tablets. Show More Summary
The Sarasota Herald-Tribune rolled out an ambitious project on schizophrenia this weekend with a goal of reducing the stigma that surrounds the disease and a presentation online and in print that demands readers’ attention. The project, “The S Word: the Stigma of Schizophrenia,” is notable on several fronts. Show More Summary
Podcasting is giving me a case of de?ja? vu. The state of podcasting in 2015 feels a lot like the state of blogging circa 2004. The variety and quality of work being done is thrilling; outside attention is growing; new formats are evolving. We’re seeing the same unlocking of creative potential we saw with blogging,...
A new Pew report finds that beliefs in the freedom of the press vary substantially by country, with support for both free speech and a free press “contingent on the topic.” In general, while “large majorities across the globe” believe that the people should be able to criticize the government publicly, there’s less consensus on...
If anyone can help make "ShottaSoCo" a word people actually say at bars, it's Danny McBride. Or rather, a flying version of Danny McBride who repeats the word endlessly, over a pulsating beat, while circling the globe—birdlike in a custom-made wing-tux—in Wieden + Kennedy's amusingly ludicrous new music video below for Southern Comfort. Show More Summary
Gawker Media executive editor John Cook announced Tuesday that Gawker.com is shifting its focus to politics. Gawker.com editor-in-chief Alex Pareene followed that up Wednesday morning with a memo stating “politics means the campaign, sure, but it also encompasses business, money, the Internet, culture, and most of the rest of the beats Gawker has always been … Read More
The legacy of Pat Fallon in Minneapolis cannot be overstated. The founder and longtime CEO of Fallon, who died last Friday at age 70, almost singlehandedly turned Minneapolis into a nationally respected creative hub. He personally helped to launch the careers of hundreds of advertising people. Show More Summary
You've seen this kind of torture scene before. A man sits bound to a chair, preparing to feel unimaginable pain after crossing a line with his tough-guy boss. He seems to have leaked some sensitive information—or even informed on the guy. Show More Summary
Perhaps the sky isn't falling after all when it comes to television advertising. Robust TV ad sales in October, as the new television season kicked off, drove the U.S. ad market to its best month this year, according to new data from Standard Media Index (SMI). Show More Summary
Most motorists blowing down Francisquito Avenue on the eastern edge of Los Angeles probably don't even notice the 10-foot cement shack decorated in red-and-white candy stripe by the San Bernardino Freeway overpass. But to those in the know, this is holy ground: No. Show More Summary