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Viacom Strikes Advertising Deal with Roku as Its TV Ad Revenue Falls

As second-quarter TV ad revenue fell 5 percent, Viacom is hoping that a new targeted advertising deal with Roku will help resuscitate its advertising business. Viacom and Roku announced a new partnership today which will give ViacomShow More Summary

Axe Kills 'Sexy Beast' Campaign, Calling It Out of Step With Its 'Progressive' New Direction

Axe on Wednesday killed a campaign from DDB Puerto Rico that dealt in regressive, simplistic notions of male-female relationships, signaling once again the Unilever men's personal care brand's newfound preference for more grownup messaging about attraction. DDB launched the campaign, "Sexy Beast," last week and pitched it to media outlets on Monday. Show More Summary

Omnicom Adds to Continue Winning Streak

Omnicom media networks continued their winning streak, with OMD adding after a media review in which incumbent Ocean Media did not participate, according to people familiar with the search. Earlier this week, Omnicom Media...Show More Summary

How 'The Americans' Chooses Its ‘80s Ads, Like Brooke Shields’ Iconic Calvin Klein Spot

After spending four seasons making one of TV's best shows, The Americans showrunners Joe Weisberg and Joel Fields are pretty confident in their ability to determine what's best for the series. But that all goes out the window when it...Show More Summary

Trevor Noah Wants Donald Trump On ‘The Daily Show’

It likely won’t happen, but Trevor Noah certainly wouldn’t mind having Donald Trump on his show. As a matter of fact, according to Time, Trevor Noah has a question ready if Trump ever does show up. “That’s hard because he would have to agree to come on the show, which I know he wouldn’t. Show More Summary

Instagram's App-Based Ad Revenue Is Being Fueled by Money From Startups

Two years ago, Instagram CEO Kevin Systrom was notorious for personally vetting each and every advertisement that ran on his photo-sharing app. Boy, have times changed. Since opening up a full-blown ad business last fall, Facebook-owned...Show More Summary

Headlines editors probably wish they could take back

In this week's Lower case... Submitted by Richard DettmanBusiness Editor, CKWX News 1130Vancouver, BC, Canada

Brands Are Partnering With Website 'Greatist' to Make Fitness Approachable for Millennials

Millennials are tired of health and wellness content that tells them how to have the perfect body or lose weight fast. So says Derek Flanzraich, who founded the website Greatist five years ago, with a mission to change the way health...Show More Summary

Facebook Says It Gained 60 Million Users in the Last 3 Months

Facebook just keeps on growing. And growing. And growing. The social media giant added 60 million more users in the first three months of this year, according to its first-quarter 2016 earnings statement released today. That means the...Show More Summary

How Thin Mints and Do-si-dos Have Empowered Generations of Girl Scouts

The Academy Awards of 2016 served up plenty of memorable moments, but none more surprising than host Chris Rock goading attendees into lining up behind a good cause. "I want you to reach into your millionaire pockets and buy some of my daughters' Girl Scout cookies," he told the audience. Last year, 194 million boxes of Girl Scout cookies were sold. Show More Summary

Spotify Just Bought a Startup That Crowdsources Concert Photos and Videos

In an effort to help artists market their music, Spotify has acquired a startup that aggregates photos and videos from concerts. CrowdAlbum, founded in 2013, has already worked with major bands and musicians including Diplo, Death Cab for Cutie, Lil Wayne, Fall Out Boy and more than 1,000 others. Show More Summary

Clorox Picks FCB and mcgarrybowen as Its New Agencies of Record After a Review

Clorox completed its four-month-long creative agency review on Tuesday by sending its global account to FCB and its specialty brands business to mcgarrybowen. The two shops beat out Venables Bell & Partners and DDB as the client ended its relationship with the latter agency after 20 years. Show More Summary

Streaming Audio App TuneIn Shows It's More Than a Music Service in First Ad Campaign

Audio streaming service TuneIn currently has more than 60 million active monthly users across the world, but you won't often hear it mentioned alongside such heavyweights as Spotify, Pandora, iHeartRadio and SiriusXM. The privately-held...Show More Summary

SapientNitro Will Bring the World of Avatar's Pandora to Life

Publicis Groupe agency SapientNitro has entered into a multiyear deal with James Cameron's Lightstorm Entertainment and 20th Century Fox to bring a digital Avatar experience to life. The project will kick off before the second film debuts...Show More Summary

It's Time for Marketing's 'Token Women' to Shatter the Glass Holding Others Down

At this year's South by Southwest, I snuck into the back of a panel on bro culture called "Dude, Where's My Patriarchy?" On stage were four women on whom I have Twitter-crushed hard for a while: journalists Ana Marie Cox, Rachel Sklar...Show More Summary

This Unilever Brand Paired Up People With the Same Taste in Food to See if They Fell in Love

Single strangers were asked to go on blind dinner dates and feed their potential matches while being filmed for a new campaign from Knorr. The 177-year-old Unilever brand's thinking? That if it paired up people who like the same kind...Show More Summary

Deutsch Beefs Up Its Team With 2 New Chief Creative Officers

Deutsch rounded out its creative teams in New York and Los Angeles today with a new chief creative officer for each office. The agency tapped Dan Kelleher as its New York CCO and partner and Jason Bagley as its new L.A. CCO and partner,...Show More Summary

Turner's New Ad Lab Advisory Board Tasked With Plotting the Future of TV Advertising

Between revamping TNT and TBS' programming slates and reducing ad loads on truTV and TNT by up to 50 percent in the coming months, Turner is making some of the most innovative moves in the television industry this year. But when it comes...Show More Summary

Ad of the Day: The World Is Weeping Over the Beauty of This Video Shot on an iPhone 6S

The iPhone 6S video camera is so good, it will make just about anything like a groundbreaking art film. So says a new ad about a tween girl who leverages her high-definition smartphone camera into a career as an award-winning auteur... Show More Summary

Newsweek Middle East aims to be the insiders’ voice

It’s been just five months since Newsweek’s Middle East edition launched, but Deputy Editor Habiba Hamid can already reel off a list of favorite features. From a profile of the Iraqi Muslim Brotherhood to a look at religious influences in Jordan’s school curriculum, the newsroom, as she says, is “pulling no punches.” Some 40 writers who are new to Newsweek...

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