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Has Sharknado Jumped the Shark? 'Oh Hell No!' Ratings Drop 31%

Syfy's Sharknado franchise finally seems to be losing its bite. Last night's Sharknado 3: Oh Hell No! drew 2.8 million viewers, including 1.1 million adults ages 18 to 49, according to Nielsen. That represents a 31 percent drop fromShow More Summary

Doritos and 8 Other Brands That Took Digital Bites Out of #Sharknado3 Buzz

Doritos may have been the most dedicated marketer for Syfy's Sharknado 3 last night, pushing its brand via mobile-video ads before the telecast as well as with Twitter promos and TV spots during it. According to Amobee Brand Intelligence,...Show More Summary

Hotels.com Buried a Giveaway in the Fine Print of a TV Ad to Reward People Who Paused It

Hotels.com has a marketing mission that, as far as client mandates go, is pretty fun: Find surprising ways to use standard ad buys. For example, earlier this summer the booking site put a twist on Facebook's silently autoplaying videos by creating a very different experience when you watch its ads with sound. Show More Summary

AOL's Branded Skip Lets You Avoid Ads If You Take a Quick Survey First

AOL's new skippable video ads come with the option to view them or take a brand survey. The Web company is calling its new format Branded Skip ads, and it was one of five new video options launched today. "Users are choosing how they want to engage with the brand," said Dave Miller, vp of ad product management at AOL. Show More Summary

What's at risk with digital town halls?

Hillary Clinton’s question-and-answer session on Facebook this week received ample press, both positive (she’s communicating directly with voters!) and negative (this is about show, not substance). The coverage echoes sentiments that have circulated since digital town halls started becoming an expected part of political campaigns. Show More Summary

Johnnie Walker Targets Newbie Whisky Drinkers With Technology

From loopy virtual-reality experiments to prankvertising stunts, bars are the new hotspot for marketers to run tech-based initiatives. Now, Johnnie Walker and agency Iris Singapore have built an interactive website and tablet app that doubles as in-bar entertainment. Show More Summary

Twitter's New Event Targeting Lets Brands Plan Months Ahead for Live Campaigns

Twitter is already a go-to place for brands when it comes to special events and important days. It's a place where the conversation naturally gravitates during, say, the Super Bowl or elections. Today, Twitter is launching new ad products that make it easier to promote around such peak times. Show More Summary

Can Yoga and a 24-Hour Test Drive Convince Young People to Buy Buicks?

If a dealership let you take a new car home for a whole day and night, would it increase the chances of you buying it? Buick hopes so. As the name suggests, Buick's "24 Hours of Happiness Test Drive experience," a magic bag of marketing unveiled Wednesday, promises shoppers the chance to borrow a Buick overnight. Show More Summary

Anthony Weiner Will Advise PR Giant MWW But Won't Work Directly With Clients

Public relations firm MWW has hired an unlikely name as its newest expert advisor: former Congressman Anthony Weiner. In case you've been living under a very large rock for the past four years, Weiner earned more than his share of notoriety thanks to personal scandals that received extensive media coverage in both 2011 and 2013. Show More Summary

Meerkat Just Unveiled a GoPro Livestreaming Feature That Seems Awesome

Livestreaming app looks to add high-flying punch to its offering OK, Periscope—your move. Meerkat today revealed a feature that allows its mobile-app users to employ GoPro's high-definition cameras for their livestreams. Now, Meerkat...Show More Summary

Converse Unveils the Chuck Taylor II. Here's What It Looks Like, and How They'll Market It

Converse gives its product line a fresh kick today, as the Nike brand unveils a new version of its iconic rubber-toed, canvas Chuck Taylor sneaker. Dubbed the Chuck Taylor All Star II, the line extension marks an effort by Converse to...Show More Summary

Next time, use a different quote

From the From our archives, 33 years ago this month. Have a headline you want to share? Snap a photo and email it to editors@cjr.org or tweet it to us @CJR.

Citing “an inflection point in global media,” Pearson sells the Financial Times to Nikkei

“What the FT really needed was to be part of an organization absolutely focused on journalism,” Pearson CEO John Fallon told reporters in a media call Thursday afternoon, following the announcement Thursday morning that Pearson has sold the Financial Times to Japanese publisher Nikkei. (That announcement followed erroneous reports that German publisher Axel Springer was...

Ad of the Day: Leo Burnett Brings a Colorful Fantasy to Life for Honda

This ad by Leo Burnett Melbourne for the Honda CR-V Series II is certainly a horse of a different color. That color is pink, the hue of a young girl's favorite horsy toy. When its head snaps off, the kid is heartbroken, and Dad does the only logical thing. Show More Summary

Mekanism Scoops Up a Social Shop to Bring Influence Marketing in House

A slew of influencer networks have popped up over the past few years that pair social-media stars with brands. But with more brands looking to smaller, niche agencies to run ad campaigns, shops like Mekanism are acquiring the networks and bringing the work in house. Show More Summary

One of the best things a news startup can do for its financial health: Hire a professional ad person

A new report from the Tow-Knight Center for Entrepreneurial Journalism, out Thursday, interviewed 22 digital publishers, most of which launched in the last 10 years, to determine best practices for “building ad revenue at local news and niche topic media organizations.” The report was written by Michele McLellan, founder of Michele’s List, a database of...

Q2 Organic Growth Rises Only 1% at Publicis Groupe

Publicis Groupe continues to reap the benefits of the strengthening dollar and pound sterling, announcing that second-quarter revenue rose 39 percent to $2.7 billion. But a more telling indicator, organic growth—which removes the impact...Show More Summary

24 Hours in Advertising: Thursday, July 23, 2015

Five married couples talk about how they run creative agencies together and what some of their greatest challenges are. Plus, Mindy Kaling talks about the transition from Fox to Hulu. New on Adweek: 12 viral ads of 2015 These are the 12 most viral ads of 2015 so far, according to Unruly. Show More Summary

Dallas Morning News editor: 'We are all salespeople now'

Late last year, Mike Wilson became the first person in 35 years from outside the offices of The Dallas Morning News to be named the paper’s top editor. The man he replaced, Bob Mong, joined the News in 1979, held the top job since 2001, and led his newsroom to nine Pulitzer Prizes. On February 16, Mong became editor emeritus...

How to Run a Successful Creative Shop When Your Partner Is Also Your Spouse

Building a successful business is no easy feat, and neither is sustaining a successful marriage. Put the two together, and there are bound to be challenges and arguments every now and then. But there are a number of couples who run successful...Show More Summary

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