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Heineken Launches Global Search to Find a Second Media Agency

Heineken is launching a search for a second agency to handle global media planning and buying at the world's third-largest brewer. The Netherlands-based company has been working with Starcom Mediavest Group since 2012, when it consolidated...Show More Summary

In Its Third Year, New York Magazine's Vulture Festival Is Bigger Than Ever

For magazine publishers looking to recoup lost print dollars, live events are becoming increasingly important as independent revenue streams. Over the past several years, titles like Cosmopolitan, Sports Illustrated and Essence (to name...Show More Summary

Lawyers for JWT, WPP and Gustavo Martinez File Motion to Dismiss Discrimination Suit

Lawyers for WPP, J. Walter Thompson and Gustavo Martinez filed motions in New York's U.S. District Court today seeking to dismiss in its entirety the suit filed by global chief communications officer Erin Johnson against her employer...Show More Summary

Life-Sized Action Figures Are Popping Up Around the World to Promote Overwatch

Sometimes, a big video game launch requires something suitably big to promote it. To mark the launch of its long-awaited new title, Overwatch, Blizzard Entertainment has created three life-sized action figures (mint condition in box,...Show More Summary

Scoring the 2016 candidates on press freedom

When it comes to political campaigns, journalists traditionally serve as the referees, covering the action but not taking sides. There is one issue, however, on which journalists might be forgiven for showing preference--choosing who among the candidates is best for the media. For anyone trying to see how the candidates measure up, here’s a scorecard to help them decide. Up...

Why It's Time for Marketers to Rethink Metrics and Perfomance Indicators

As media dollars increasingly shift to digital—rising another 22 percent to $27 billion this year for display ads alone—brands of all sizes are striving to extract greater value from their campaigns and to prove their impact on the bottom...Show More Summary

Fashion Brands, Long Focused on Excess, Are Finally Waking Up to Sustainability

When Yael Aflalo, founder of buzzy fashion retailer Reformation, experienced first-hand the scale of Chinese pollution, she made a decision. Today, her company has a near-religious focus on reducing waste by incorporating sustainable...Show More Summary

TipOff, an email newsletter, is trying to explain sports to non-fans

Sports are ever-present in most Americans’ lives. There’s practically always a game on in the background at restaurants or bars, and idle chit-chat in offices or parties often turns to the latest about Steph Curry, LeBron, or the NFL — no matter the time of year. But 41 percent of Americans say they aren’t sports...

Journalists without borders: CONNECTAS helps reporters look beyond their own country lines

More than 100 media organizations partnered with the The International Consortium of Investigative Journalists on the initial swath of stories in the Panama Papers leak. One partner was itself a transnational effort: CONNECTAS. The Bogotá-based...Show More Summary

How TV Networks Battled Back This Week Against Bold Claims by Digital Companies

"Is television dead?" During Turner's upfront presentation on Wednesday, truTV host Billy Eichner called that a silly question, adding, "It's so stupid. That's more stupid than not giving Samantha Bee The Daily Show." Stupid or not,Show More Summary

The 10 Most Memorable Moments From This Year’s Upfronts

That's a wrap on upfronts week, where the networks were unusually cordial to one another—well, except for Jimmy Kimmel—as they banded together to attack a common foe: digital video companies. But there were also plenty of laughs in between the digital attacks and data talk, as each network made its big pitch to buyers and advertisers. Show More Summary

Ad of the Day: Clearasil Admits It Doesn't Get Teens at All in Hilarious Droga5 Ads

What on earth does Clearasil know about teenagers from inside its corporate offices in Parsippany, New Jersey? Basically nothing, except how to make anti-acne products for them, the company admits in 10 comical new ads from Droga5—in...Show More Summary

This Home Security Company Turned Phone Tree Hell Into a Cool Marketing Video

If you're like most people, you already lament the fact that life is too short. So here's a fact that's really going to bother you: Each year, Americans spend a total of 13 hours on hold during customer-service calls. Over an average...Show More Summary

Will This New Sugar Substitute Help Truvia Win the Sweetener Wars?

Stevia-based sweetener Truvia fired a new salvo in the sweetener wars this week when it launched Truvia Nectar, the first reduced-calorie honey blend. Over the past few decades, brands in the crowded sweetener category have invested countless marketing dollars trying to stand out in the space. Show More Summary

Movie Theaters Are Thriving With Millennial Viewers, According to Ad Sales Teams

Talks of a merger between movie theater advertising powerhouses Screenvision and National CineMedia (NCM) broke down 14 months ago. A little over a year later, the companies are going their own ways, each holding upfront presentations...Show More Summary

Paramount Is Launching a Teenage Mutant Ninja Turtles Chatbot on Kik for the New Movie

Teenage Mutant Ninja Turtles are ditching their nunchucks and katana swords for smartphones. To promote the upcoming film Teenage Mutant Ninja Turtles: Out of the Shadows, Paramount Pictures is launching a full-blown Kik campaign centered...Show More Summary

What You Can Expect From the Smart Car Industry

For years, the focus of technology has been on PCs, tablets and smartphones. Meanwhile, the automobile business had been largely ignored. Not anymore. Although in-car technology has been around for a while, it’s only now that they are going mainstream and getting a huge popularity boost. Car tech was mostly aimed at improving safety and […]

These 5 Great Campaigns Won Black and White Pencils at 2016 D&AD

Two Black Pencils, three White Pencils and 61 Yellow Pencils were handed out Thursday night in London at the 54th D&AD Professional Awards Ceremony. Winning an ultra-exclusive Black Pencil were U.K. technology startup what3words forShow More Summary

How one open data advocate is influencing the discussion about Chicago Public Schools

Jeanne Marie Olson is not a journalist. She will be the first to tell you that. And she will repeat it several times in a single conversation to make sure you understand. But Olson is a Chicago-based researcher and a fierce open data advocate, one who’s committed to making information about the city school system more accessible and holding government...

WPP's Xaxis Is Bringing Its Native Advertising Arm to North America

Xaxis, WPP's programmatic media and advertising platform, will soon use its German native advertising arm for the first time in hopes of capturing part of North America's growing native programmatic advertising market. Plista, basedShow More Summary

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