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Crossing boundaries: A journalist chronicles her friendship with a serial killer

Michael Ross murdered eight young women and raped even more. He was sentenced to die on a bitter-cold night in January 2005. As a small army of law-enforcement officials prepared for the state’s first execution in 45 years, reporter Martha Elliott tried to prepare for the loss of a subject who, against journalistic standards, had become a dear friend. “I’m...

Here Is a Cool Data Visualization of Facebook's Hottest Topics Last Month

What have Facebook users in the U.S. been commenting on lately? Below, we have all the September data you need in the second edition of Hot Topics, a partnership between Facebook and Adweek to keep our readers abreast of the latest social buzz. Show More Summary

Facetime: Star-Studded Affairs From Advertising Week to The Clio Awards

Advertising Week 2015 proved to be a star-studded week complete with A-list media players like Sheryl Sandberg and Tim Armstrong, as well as Hollywood celebs like Jessica Alba and Snoop Dogg who’ve ventured into the media world. TheShow More Summary

What Advertisers Are Getting Wrong About Programmatic

Specs Current gig Vp of strategy at TubeMogul Previous gig Head of technology at Ikon Communications Age 35 Adweek: Describe your role as vp of strategy. Phil Cowlishaw: It's a little bit like Navy SEALs. I take a high view of our most...Show More Summary

This Week’s Must-Haves: a Kate Spade Clutch That’s Chic and Smart

This week, Adweek is highlighting style and smart technology for travelers on the move and hobbyists happy to stay at home and play. Take a look:

Imgur's Office Vibe Is Fun and Funky, Just Like the Internet's Favorite Photo Platform

If you ever want to know what the kids are up to these days, head over to Imgur. The 6-year-old image-sharing and hosting community is home to millions of images, curated in real time by Imgur's expansive community through a process of sharing, commenting and voting. Show More Summary

The Twisted Tale of Slinky, the Most Popular Toy Ever

Slinky took its first springy steps toward becoming a fixture of popular culture on a November day in 1945. Richard James, who had invented the coiled-spring toy, and his wife Betty, who coined the "Slinky" name (based on the novelty's...Show More Summary

IHOP, Waffle House and Dunkin Donuts Are Unimpressed With McDonald's All-Day Breakfast

Conquering the breakfast market is essential for fast-food brands—sales last year reached $34.5 billion, per research firm Technomic. So now that McDonald's has launched its hotly anticipated all-day breakfast, other brands are fighting back on Twitter. Show More Summary

New Study Says by 2025, Half of Consumers Under 32 Won’t Pay for Cable

Forget cord cutters: "cord-nevers" are the people CMOs should be worrying about. A new Forrester study predicts that by 2025, 50 percent of adults under age 32 won't pay for traditional cable subscriptions. A survey of 32,000 U.S. adults online found that 76 percent of respondents subscribe to cable. Show More Summary

On photographing the police: The pros and cons of the embed

George Holliday's video of Los Angeles police officers beating Rodney King in March 1991 was the first cop watch video to go viral, albeit via TV broadcasts rather than the still-nascent internet. Twenty-five years later, the media landscape...Show More Summary

Does Best Western's New Logo Approach Accomplish Its Goal of Freshening the Brand?

Best Western International is checking out, and Best Western Hotels & Resorts is checking in. Along with tweaking its name this week, the 69-year-old hotel chain, which operates more than 4,100 properties in 100 countries, scrapped its familiar blue-and-gold logo in favor of different visual markers for its primary range of properties. Show More Summary

Will Reddit's Stand-Alone News Site Prove to Be a Safe Haven for Advertisers?

Coming off a summer of upheaval, Reddit is looking to get back into the public's good graces with its first stand-alone property, a news-focused site called Upvoted. Upvoted will look to cull news stories from Reddit threads, attempting to recapture some of the traffic other news sites get by taking stories from its popular forums. Show More Summary

ABC Family Is Just the Latest Cable Network to Rebrand Itself With a New Name

ABC Family will change its name to Freeform in January because to be free is to be liberated, to be unbound, to be unadulterated. But in this case, it won't be truly free since Freeform will still be part of a basic cable or satellite package. Show More Summary

Facebook Gives Viewers 3 New Ways to Engage With Their Favorite TV Shows

Facebook is trying to steal some of Twitter's thunder, aiming to be the first choice among second-screen viewers, people who watch TV and engage on social media at the same time. So, this morning Facebook—with its 213 million monthly...Show More Summary

Death of Europe's 'Safe Harbor' Rule Could Mean Chaos for U.S-Based Global Marketers

Tech giants based in the U.S. like Facebook, Google and Twitter are about to face data-based headaches in Europe. Today, the Europe Court of Justice ruled that the "Safe Harbor" agreement—which thousands of U.S. tech companies rely on to collect data from users in other countries—is invalid. Show More Summary

What Twitter's New 'Moments' Feature Means to Viewers, Media Companies and Brands

Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands. Show More Summary

Hot Pod: What will we find out from the deeper podcast metrics everyone says they want?

Welcome to Hot Pod, a newsletter about podcasts. This is Issue Forty-Three, published October 6, 2015. So it looks like I’m back after a week off, and it seems I’m a little rusty with the Oxford comma. On the bright side, I barely use punctuation anyway, and besides, I can’t believe you’re reading this and I’m just...

Marketing Firm Fires Employee Whose Photo of a Coworker's Child Sparked Flurry of Racist Jokes

Racist comments may be sadly commonplace online, but you wouldn't expect to see them generated by your coworker's friends on a picture of your own child. That's the situation Sydney Shelton, an employee of Atlanta's Polaris Marketing Group, found herself in after a colleague posted a selfie with Shelton's 3-year-old son, Cayden. Show More Summary

Ad of the Day: McDonald's All-Day Breakfast Is Here, and Everyone's Losing Their Minds

McDonald's all-day breakfast launches today, and with it, three new spots from Leo Burnett—to go with one that's already been airing—in which actors deadpan actual tweets and Facebook posts from McD's fans who've been waiting for this day like it's a national holiday. Show More Summary

Twitter unveils its own news digests, and some news orgs are participating

Twitter has always been a place to find out what’s going on in the world, with a little help from the crowd. The catch is that you have to know the right people to follow if you want to track the path of a hurricane or question this year’s selection of Emmy winners. Twitter hopes...

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