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How Clinton and Trump Can Capitalize on Knowing Their Followers' Favorite Brands

With the presidential conventions upon us, the campaigns are focusing on the big race and how best to position their candidates to win. They are pondering clothes, hair, geography, colors, words and photo opportunities. They are listening to the polls and surveying the populace with passion. Show More Summary

iCrossing Is Aiming to Build Next-Generation Content With Data and Long-Game Branding

Digital agency iCrossing today announced the hiring of its first chief content officer, Kayvan Salmanpour, whose career has included executive stops at Novel and NewsCred. Salmanpour plans to combine data with proven branding tactics...Show More Summary

Despite Streaming Options, Millennial Women Plan to Watch the Olympics on TV

The 2016 Summer Olympics are just a few weeks away, and it looks like the TV-friendly time zone of the host city, Rio de Janeiro, will pay big dividends for NBC. With Rio just one hour ahead of the East Coast, NBC Sports executives have consistently said these games will feature the most live coverage for any Olympics that NBC has been a part of. Show More Summary

How eBay Crafts Its Social Ads to Target Both Geeky Guys and Fashionistas

Over the past few years, it's become increasingly hard for social marketers to pick which sites and platforms are worth their time and investment and which ones are passing fads (R.I.P. Peach and Yo). For eBay, its social strategy spans...Show More Summary

The biggest tool at the conventions

Last time the Republican and Democratic National Conventions rolled around in 2012, live video coverage was almost exclusively the domain of news organizations. YouTube was the official digital live-streaming partner of the 2012 conventions, but neither Facebook nor Snapchat were doing video and Periscope didn’t even exist. Show More Summary

The Return of 'Stephen Colbert' and Jon Stewart Gives Late Show a Ratings Boost

CBS had hoped that its decision to broadcast The Late Show with Stephen Colbert live during both political convention weeks would give the show the boost in ratings and buzz that it's been seeking for months. Last night, the return of...Show More Summary

How Chalkbeat is trying to build a bigger audience for education news

In the one-woman newsroom of Chalkbeat Detroit, Erin Einhorn spends her time making calls, reaching out to principals, attending parent meet-ups, and arranging classroom visits, documenting the efforts to respond to the decades-long deterioration of the city’s school system. Show More Summary

Netflix's Making a Murderer Is Returning With New Episodes

Viewers were instantly enthralled with Netflix's 10-hour true crime documentary, Making a Murderer, when it came out late last year. And it seems the directors behind the controversial series weren't done telling Steven Avery's story...Show More Summary

United Is Using Virtual Reality to Show Off Its Swanky New Business Class

Ever since United and Continental merged in 2010 to create the world's largest airline, Daniel Cuellar's department has been hard at work creating a swanky new business class called Polaris. It's a rarified preserve in the front of United's...Show More Summary

Pharma Giant GSK Consolidates Its Global Agency Roster Across 4 Holding Companies

In 2015, GlaxoSmithKlein and Novartis completed a deal worth more than $20 billion that combined the two companies' assets. In November of that year, various sources reported that the newly created company planned to launch a reviewShow More Summary

InStyle Editor Ariel Foxman Is Stepping Down in August

Even more big changes are afoot at Time Inc. in the wake of last week's executive reorg, with InStyle's Ariel Foxman announcing today via WWD that he plans to step down as editorial director. Foxman, who has been with the brand for nearly eight years, will officially exit on Aug. Show More Summary

Facebook Thinks Shoppers Will Use Their Phones More Than Ever This Holiday Season

If last year's holiday shopping habits were any sign of things to come, marketers planning their holiday budgets might want to prepare for more mobile advertising and shopping than ever before. Results of a study released today by Facebook...Show More Summary

Carson, Fiorina failed to leverage social media during peak polling times

As the 2016 Republican presidential primary draws to a close, it is worth noting that part of Donald Trump’s popularity can be attributed to his use of social media. From his late night Twitter rants to the official announcement Friday of his vice-presidential running mate, Indiana Governor Mike Pence, Trump has done a superb job of using social media to...

Ford Is Teaming Up With Jose Cuervo to Make Car Parts From Agave

Environmentally conscious auto manufacturing just got a shot in the arm—or rather, a shot of tequila. Ford and Jose Cuervo are teaming up to turn agave plant byproduct from tequila into plastic cup holders, fuse boxes and wiring forShow More Summary

10 Shopping Apps Worth Using at the Grocery Store

Grocery shopping is no mean task. Most women, however, including moms can be considered pros in this aspect. With patience and some budgeting skills, they can easily accomplish their task without much stress. These days, men and women who want to do grocery shopping in a shorter period than usual can get help using technology. […]

Fabio Plays With an Epic Toaster in New I Can't Believe It's Not Butter Ad

Mornings are suddenly a lot more exciting, thanks to pieces of toast with pictures of Fabio on them, all because of I Can't Believe It's Not Butter. As you may recall, Fabio's face graced a number of I Can't Believe It's Not Butter campaigns in the '90s—including one spot where he breaks free from the constrains of a butter sculpture of himself. Show More Summary

Ad of the Day: Heathrow Airport Crafts Sweet First TV Spot Set to David Bowie Song

This is the story of an adventurous little suitcase that heads to Heathrow Airport in London, makes it through security relatively unmolested and falls in step with another cute carryall on the same journey. Oh, the romantic possibilities. But...Show More Summary

Trolli's Facebook Messenger Bot Is a Mobile Tamagotchi Made for Millennials

Is the future of marketing to teens automated? Today candy brand Trolli is launching a Facebook Messenger chatbot that it hopes will open up a new way to talk to millennials. The chatbot is powered by Facebook Messenger and uses a series of interactive quizzes, GIFs and prizes to keep users playing with branded content. Show More Summary

Cadillac Is Driving Goop Readers to Dinner With Gwyneth Paltrow and Mario Batali

Cadillac has been positioning itself as an upscale, fashion-forward luxury brand, first by moving from Detroit to New York in 2014 and then opening an art and fashion experience called Cadillac House in SoHo this summer. Now, it's partnering...Show More Summary

Selena Gomez's Social Media Posts Are Evidently Worth $550,000 Apiece

Celebrity women are absolutely dominating social media when it comes to personal branding nowadays, and Selena Gomez is the queen bee of digital buzz. According to measurement company D'Marie Analytics, the top six social influencers...Show More Summary

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