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Here's How Advertisers Will Be Able to Target TV Viewers Who See Competitors' Ads

Millennial Media is partnering with Rentrak to roll out a first-of-its-kind capability that lets TV advertisers retarget viewers on their mobile devices. It is the the company's first offering since AOL's $238 million acquisition of the mobile ad network, which reaches 190 million unique users across more than 65,000 apps, in September. Show More Summary

Squarespace Taps Anomaly for Pop-Culture Boost and a Return to the Super Bowl

Seeking a bigger brand profile and a permanent place in the cultural consciousness, digital publishing platform Squarespace has selected MDC Partners' Anomaly in New York as its lead creative agency. "With more people than ever looking...Show More Summary

South Park Hysterically Satirized Ad Blocking and Sponsored Content

South Park's 19th season has been unusually strong, thanks to a season-long storyline involving topics like political correctness and gentrification. "Sponsored Content," last night's episode of the Comedy Central hit, was one of its best yet in 2015. Show More Summary

Inside BBDO's Rapid-Fire Quest to Find the Perfect Twix Spot

On a recent Monday morning, a handful of BBDO New York creatives huddled together at Google's YouTube Space in Chelsea to shoot a video for Twix's "Left Twix/Right Twix" rivalry campaign. As they chatted in the hall about how the spot would be filmed, two actors wearing Michael Bolton-style blonde wigs and button-down shirts walked by. Show More Summary

McCann Tells Staff It Is Resigning Jose Cuervo Over 'a Variety of Factors, Including Financial'

It looks like McCann New York won't be celebrating Cinco de Mayo with Jose Cuervo anymore. The Interpublic Group agency has resigned the account of the country's leading tequila brand, according to an internal memo obtained by Adweek. Show More Summary

E! Is Ending Joel McHale's The Soup After 22 Seasons

This summer, Joel McHale jokingly told Adweek that he had "30 good years left" as host of E!'s The Soup. But he didn't even get 30 good weeks: E! announced today that the series, which skewers the week's most ridiculous moments in television and pop culture, will be ending after 22 seasons. Show More Summary

Condé Nast Shutters Details and Merges Self's Sales and Marketing Team With Glamour

Those persistent rumors of Details' imminent demise are finally coming true. In a memo sent to Condé Nast staffers this afternoon, president and soon-to-be CEO Bob Sauerberg announced that the 33-year-old magazine's December 2015/January 2016 issue will be its last. Show More Summary

72andSunny Wins Seventh Generation, Breaks Scathing Ad About Carefree Millennials

Here's a fun send-up of live-for-the-moment advertising aimed at millennials. 72andSunny just picked up the ad account of Seventh Generation, the environmentally minded cleaning, paper and personal care products company. And its first...Show More Summary

Virginia’s journalist of the year on leaving his paper: ‘Time for us to go our separate ways’

Reporter John Holland's tenure at The Virginian-Pilot was a brief but eventful one. The Boston native with a thick New England accent came to the paper in late 2013 after a few years reporting overseas and, before that, a decade at the South Florida Sun-Sentinel. In less than two years he shook up Virginia Beach, won the state press association’s...

This Coupon App's Ambitious Holiday Campaign Uses Everything From Snapchat to Celebs

Experienced Black Friday shoppers probably know RetailMeNot as a coupon hub, but like most mobile players, it wants to be known as a one-stop shopping app with features like rebates and location-based deals. So the Austin, Texas-based company is launching an ambitious holiday campaign that includes TV, influencers and social media. Show More Summary

Millennials Want Mobile Video Ads to Be Short and on Every Device

Chances are the next video you watch will be on your mobile phone or tablet. Record numbers of viewers are turning to these devices every day to watch a funny clip shared by a friend or even tune in for a live NFL game. Andrew Snyder Mobile video viewing has seen double-digit growth this year, up 55 percent on smartphones and 48 percent on tablets. Show More Summary

Three reasons why the Herald-Tribune schizophrenia project works

The Sarasota Herald-Tribune rolled out an ambitious project on schizophrenia this weekend with a goal of reducing the stigma that surrounds the disease and a presentation online and in print that demands readers’ attention. The project, “The S Word: the Stigma of Schizophrenia,” is notable on several fronts. Show More Summary

Podcasting in 2015 feels a lot like blogging circa 2004: exciting, evolving, and trouble for incumbents

Podcasting is giving me a case of de?ja? vu. The state of podcasting in 2015 feels a lot like the state of blogging circa 2004. The variety and quality of work being done is thrilling; outside attention is growing; new formats are evolving. We’re seeing the same unlocking of creative potential we saw with blogging,...

Countries differ in support for press freedom, especially when for reporting on national security

A new Pew report finds that beliefs in the freedom of the press vary substantially by country, with support for both free speech and a free press “contingent on the topic.” In general, while “large majorities across the globe” believe that the people should be able to criticize the government publicly, there’s less consensus on...

Danny McBride Soars in W+K's Brilliantly Bizarre Music Video for Southern Comfort

If anyone can help make "ShottaSoCo" a word people actually say at bars, it's Danny McBride. Or rather, a flying version of Danny McBride who repeats the word endlessly, over a pulsating beat, while circling the globe—birdlike in a custom-made wing-tux—in Wieden + Kennedy's amusingly ludicrous new music video below for Southern Comfort. Show More Summary editor-in-chief: Trump’s awful, but ‘we’re in the tank for no candidate’

Gawker Media executive editor John Cook announced Tuesday that is shifting its focus to politics. editor-in-chief Alex Pareene followed that up Wednesday morning with a memo stating “politics means the campaign, sure, but it also encompasses business, money, the Internet, culture, and most of the rest of the beats Gawker has always been … Read More

More Than 40 Twin Cities Agencies Just Placed This Tribute Ad to the Late Pat Fallon

The legacy of Pat Fallon in Minneapolis cannot be overstated. The founder and longtime CEO of Fallon, who died last Friday at age 70, almost singlehandedly turned Minneapolis into a nationally respected creative hub. He personally helped to launch the careers of hundreds of advertising people. Show More Summary

Ad of the Day: Netflix Shows You the Consequences of Being the Worst Kind of Rat

You've seen this kind of torture scene before. A man sits bound to a chair, preparing to feel unimaginable pain after crossing a line with his tough-guy boss. He seems to have leaked some sensitive information—or even informed on the guy. Show More Summary

October Was Broadcast TV's Best Advertising Month Since January 2014

Perhaps the sky isn't falling after all when it comes to television advertising. Robust TV ad sales in October, as the new television season kicked off, drove the U.S. ad market to its best month this year, according to new data from Standard Media Index (SMI). Show More Summary

How In-N-Out Became the Small Burger Chain With the Massive Following

Most motorists blowing down Francisquito Avenue on the eastern edge of Los Angeles probably don't even notice the 10-foot cement shack decorated in red-and-white candy stripe by the San Bernardino Freeway overpass. But to those in the know, this is holy ground: No. Show More Summary

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