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What PR Pros Can Learn From Successful Organic Growth

Great PR can make or break a company's chances of securing investors, communicating the right message and gaining visibility online and off. But every now and then, a company comes along that defies this convention and achieves the seemingly impossible: 100 percent organic growth without external investment or a whisper of PR. Gadget Flow is...

Supermarket Ruffles Feathers With a Very Strange Parable About a Heavy Boy Who Wants to Fly

It's not often that supermarket ads break the glass barrier of their home countries, but German supermarket Edeka swings it systematically. It has shown it can touch our hearts, make us laugh, bring the mundane to life and even appeal to our darker selves. It's a brand that's as curious and dynamic as the people...

Advertising in a Post-Advertising Era: The Mobile-Social Effect of Engagement

Consumers today are smarter and savvier than ever before. They can spot native advertising and distinguish sponsored content. Simply put, most people know when they're looking at an ad. This doesn't mean that today's consumer inherently hates advertising. In fact, if done properly, it's just the opposite. When ads are relevant, creative and well-delivered, consumers...

Brewer Crushes Beer Bottles Into Sand to Save New Zealand’s Beaches in ‘Brewtroleum’ Sequel

New Zealand's DB Breweries and agency Colenso BBDO had a monster hit in 2015 with "Brewtroleum," a campaign that took the yeast left over from the brewing process and turned it into a clean-burning, conflict-free biofuel--letting consumers, in a sense, save the world by drinking more beer. The campaign won big at every major award...

The Golden Cosmos of Oscar’s Final Week

The credit for the illustration crowning a feature about Oscar diversity in the Feb. 27 issue of The New Yorker (pictured) could not be more perfect. It reads: Golden Cosmos. Golden Cosmos is the Berlin-based design duo of Doris Freigofas and Daniel Dolz. But in this case, their name also doubles as a perfect description...

Will Marketers Buy In to Google Preferred’s New Preroll Offering?

Since Google Preferred launched in 2014, it has become the cornerstone of YouTube's pitch to advertisers. Now, Google Preferred is upping the ante with new ways of attracting advertisers, which it will reveal at its NewFront presentation on May 4. In order to grow YouTube, its advertising opportunities actually are getting smaller. In addition to...

Fox Networks Group Closes In on a New Ad Sales Chief

Of the six major TV ad sales chief jobs that opened up last year, one of the most surprising vacancies was at Fox Networks Group, where Toby Byrne abruptly departed last September, a week before the 2016-17 season began. Five months later, the role remains open, as the company searches for someone to oversee almost...

Infographic: What We Learned From The Walking Dead’s Midseason Premiere

On Sunday, Feb. 12, people across the U.S. tuned into AMC to watch the midseason premiere of the network's highest-rated show, The Walking Dead. Meanwhile, millions of connected TVs and set-top boxes were sending data about those viewers to Samba TV. The software and analytics company, which develops smart TV apps for media companies and...

Six Reasons Why It’s Time To Purge The Ad Proxies

Every business leader sets goals and structures incentives against these goals. Incentives are powerful motivators. They can also have unintended consequences. Marketers care about incremental outcomes--sales and brand metrics. At the...Show More Summary

Pokemon Go Is Still Going, With New Content and Big Brand Partnerships

It took less than eight weeks last summer for Pokemon Go to attract 500 million users (called "trainers," in the game's parlance), representing a scale that Facebook took six years to achieve. Despite such astonishing growth, many people wondered if the frenzy was simply a digital fad for the ages. But then researcher Sensor Network...

These Mobile Innovators Are Shaping the Future of Advertising

The mobile marketing landscape has grown more heavily populated with important players, many of whom quietly operate behind the scenes while some of their more brand-centric industry peers enjoy a greater share of the limelight. Adweek beat the bushes in search of the best and brightest minds behind great mobile campaigns that are transforming the...

New editor in chief takes Texas Monthly in a ‘lifestyle’ direction

The new editor in chief of Texas Monthly plans to pull back from the kind of longform and political coverage that gave the title a national profile to focus instead on lifestyle coverage, website enhancements, and a live-events business. Tim Taliaferro, who took over after the sale of the magazine to Genesis Park LP, tells […]

George Polk Award Winners Are a Reflection of an Intense 2016

In a period in which the mass of news is so dense it is hard to remember important work that came out a day ago, much less several months ago, journalism awards serve not only as a tool for recognition, but for memory as well. While the work of David A. Fahrenthold, this year's George...

Snap Inc. Loses Top Ad Product Manager Ahead of Its IPO

As Snap Inc. gears up to go public in the coming weeks, Sriram Krishnan--one of the company's top advertising execs--is leaving the company. On Sunday, Krishnan tweeted that he has left Snap for personal reasons after joining in February 2016 to build out the company's ad business. Snap poached Krishnan from Facebook, where he had...

Richard Schickel Was Never a Big Fan of the Oscars

Three documentaries; two books; one lifelong friendship. That's the short version of how Richard Schickel, the longtime former Time film critic who passed away over the weekend age 84, connected to Clint Eastwood. A longer version is an interview conducted with Schickel in 2010, when one of those documentaries, The Eastwood Factor, was bundled into...

Are Snapchat’s Sequential Ads Ready for Primetime?

A few years ago, many marketers realized that the explosion of consumer touch points rendered the marketing funnel DOA as a marketing metaphor. Instead, this complex process was likened to a journey. While marketers have switched metaphors, they haven't tried any new approaches to getting their messages across. Often, consumers are still confronted with ads...

The Forbes List Is Now a Podcast, Too

Forbes' annual lists of the wealthy, the powerful, and the talented get the spoken word treatment with The Forbes List, a new weekly podcast from the publication, hosted on Podcast One as part of an ongoing partnership between the two organizations. Jordan Harbinger, who also hosts the decade-old Art of Charm podcast, is the host...

Anthony Davis Soars on Times-Picayune Front Page

Pulitzer Prize-winning photographer David Grunfeld began his pursuit of photojournalism at Syracuse University, covering basketball and football for student newspaper The Daily Orange as well as other topics for the school magazine. Today, that lineage continues in crisp and clear fashion on the front page of The Times-Picayune with Grunfeld's shot of NBA All-Star Game...

Snap Inc.’s Spectacles Are Now Available for Anyone to Buy Online

If you want one of Snap Inc.'s Spectacles, you no longer have to find a randomly located Snapbot and then stand in line to buy one of the elusive $130 gadgets. Starting today, you can purchase them on Spectacles.com. Following the ecommerce launch, the company's pop-up store in New York City will close down in...

After 51 Years, Vans Is Finally Explaining What ‘Off the Wall’ Means

If you happened to catch the 2001 film Dogtown and Z-Boys, you might remember the story of how a bunch of ragtag teens in Venice, Calif., would expropriate neglected backyard swimming pools, then drain the water out so they could have a nice cement bowl to skateboard in. "Riding" the pool meant carving paths across...

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