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Thriving in a High-Stakes Review Frenzy, UM Is Adweek's Global Media Agency of the Year

UM's win of Johnson & Johnson's global media business last October awed even the marketer's global CMO Alison Lewis. Not a bad outcome for a self-described "underdog" going up against larger network competitors. The Interpublic agency...Show More Summary

Winning Big Without Losing a Single Client, Carat Is Adweek's U.S. Media Agency of the Year

Apparently, Procter & Gamble likes to keep Doug Ray waiting. But the two always come together in the end. The latest such issue of timing happened last summer when Ray, CEO of Carat's U.S. operations, sought to take the agency's relationship with the country's largest advertiser to a whole new level. Show More Summary

Check Out Gatorade's Super Bowl Snapchat Ad With Serena Williams

The Gatorade dunk—or "shower" or "bath," depending on the TV announcer—is a Super Bowl tradition. And the sports drink is playing that up for its Big Game ad campaign on Snapchat, showing an animated GIF of tennis star Serena Williams getting virtually doused. Show More Summary

Taco Bell Is Definitely Unveiling the 'Quesalupa' at the Super Bowl. Here's How it Tastes

As the Taco Bell employee dropped my bag of secrets onto the counter with an indifferent thud and turned to walk away, I demanded he share his insider info. "How is the Quesalupa? Is it good?" "It's good. No idea. Haven't tried it."Show More Summary

These Brands Have Won the Most TV Exposure Heading Into Super Bowl Weekend

Brands paying the big bucks for Super Bowl ads this weekend might be pleased with how much free airtime they've received on local TV in the week leading up to the Big Game. Using its Teletrax global TV monitoring network, 4C Insights tracked teasers and ads that brands have released and plan to run during the Super Bowl. Show More Summary

KFC Swaps Out Norm Macdonald for Jim Gaffigan as Its Latest 'Real' Colonel

KFC and Wieden + Kennedy's wacky search for the perfect Col. Harland Sanders continues, this time with comedian Jim Gaffigan. Earlier this week, KFC posted a montage of Norm Mcdonald's clips, effectively ending the ex-SNL star's run as pitchman after he replaced Darrell Hammond in August. Show More Summary

Not Putting Links In Your Blog Posts? Here’s Why You Should Be

A person is perusing the internet, looking for something interesting to read. Maybe they have a distinctive goal of what they want to read, like they are working on a book report or some research about some future project, or maybe they are just looking for something interesting. They type a few words into the […]

GoPro's First Super Bowl Ad Shows Adventurous Users Hitting Slopes and Hugging Bears

GoPro has its own Big Game message: "Let's go!" The camera maker known for filming extreme sports plans to run its first Super Bowl ad this weekend with a 30-second spot set to the Ramones' infectious hit "Blitzkrieg Bop," better known...Show More Summary

A Transformer-like Razor Battles a 'Lube Strip' in Schick’s Super Bowl Spot

You definitely want the Schick Hydro on your side. At least that's what Schick wants to get across to all the guys out there watching the Super Bowl on Sunday. A 30-second Super Bowl commercial created by J. Walter Thompson for the Edgewell Personal Care brand coincides with the launch of the new Schick Hydro 5. Show More Summary

How Super Bowl 50 Could Give a Boost to Verizon's Go90

While Super Bowl 50 could set another TV viewership record, the audience that matters most to advertisers–adults 18 to 49–has been largely stagnant in recent years. But that may have to do more with where this crucial audience segment is watching the game, than whether they're watching it at all. Show More Summary

Uber and Dick's Partner to Deliver Super Bowl Champion Shirts Before Your Party's Even Over

It's one of those inevitable occurrences of big-city life: Within a day of some big event going down—the latest storm of the century, the candidacy of Donald Trump, etc.—someone's out in the streets hawking T-shirts to commemorate it. Show More Summary

Fitbit Users Are Sassy (and Sweaty) in the Brand's First Super Bowl Spot

Fitbit is advertising in the Super Bowl for the first time this year with a playful ad for the Fitbit Blaze, its fitness-focused smartwatch. The spot, produced by Argonaut, flashes from people doing everyday activities to sweating through strenuous workouts, with Screamin' Jay Hawkins' song "Little Demon" as the soundtrack. Show More Summary

Campbell's Wants to Make Moms Cry With Its Touching Digital Super Bowl Campaign

Campbell's Chunky Soup wants all the football moms out there to know that they are appreciated. Without them, those players taking the field on Sunday would not be where they are today. The 30-second spot, created by RAIN in New York, has been live online for a few weeks leading up to the Super Bowl. Show More Summary

Here's Why Nerd-Minded Brands Should Consider Imgur on Super Bowl Sunday

If you are a marketer that cannot find a creative way to join the Super Bowl 50 social chatter, Imgur might be where you belong. The social-media site, which is hugely popular with Gen Y guys, surveyed more than 6,000 millennials and...Show More Summary

LG Is Staffing a Social Media War Room With 30 to 40 People for the Super Bowl

Some brands are backing away from social media war rooms, but first-time Super Bowl advertiser LG is going all in on Sunday. About 30 to 40 reps from LG, Mindshare, iCrossing, HG Ad and Twitter will staff a war room in Mindshare's New York office, working the electronic brand's Twitter, Facebook and YouTube channels during the game. Show More Summary

'Snackable' Branded Video Was All the Rage a Couple of Years Ago. Is It Already Dead?

When Dunkin' Donuts ran Vine-made ads on ESPN during a Monday Night Football broadcast in September 2013, it seemed as if the era of "snackable" video was upon us. Brands were going to create volumes of very short, pithy clips that engaged modern, digital consumers who craved brevity. Show More Summary

Here's Why Super Bowl 50 Is Likely to Be the Most-Watched U.S. Broadcast Ever

Even though CBS is downplaying its expectations, Sunday's broadcast of Super Bowl 50 is likely to be the most-watched U.S. broadcast in terms of total viewers. But there's less of a chance the game will break any records in the 18-to-49 demo. Show More Summary

Ad of the Day: A Kind, Curious British Airways Flight Attendant Falls in Love With India

In this ad, British Airways gives us a simple, beautiful story about falling in love with India. England and India have always had a complicated relationship, but British Airways just sent a love letter to India on Britain's behalf.Show More Summary

Budweiser Swaps Puppies for Clydesdales in Its Second Super Bowl 50 Spot

Budweiser today released its second Super Bowl 50 spot, a follow-up to last year's "Brewed the Hard Way." The Anheuser-Busch brand will run a 30-second version of the spot, "Not Backing Down," created by Anomaly in New York, during the Big Game. Show More Summary

The New York Times’ new Slack 2016 election bot sends readers’ questions straight to the newsroom

Want more election coverage right in your company’s Slack? On Friday, The New York Times rolled out NYT Election Bot, which anyone can add to their Slack channel to receive “live results and updates on the 2016 elections from The New York Times. You can also submit questions to the newsroom by using the command...

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