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Citi Promotes Former Head of Advertising and Media to Global Chief Marketing Officer

Citi, one of the four largest banks in America by total assets, has promoted longtime company veteran and marketing specialist Jennifer Breithaupt to the role of global consumer chief marketing officer. She replaces Leslie Gillin, who held the CMO title for more than two years before accepting a job last month as president of co-brand...

Robert Siegel Is Stepping Down From All Things Considered Next Year

For listeners of NPR's All Things Considered, hearing Robert Siegel's voice on the program long been a constant; Siegel has been co-hosting the flagship show for three decades, part of a career at NPR that began in 1976. But Siegel's time as co-host will be coming to an end by January 2018, when he will...

Pinterest and The Ad Council Are Taking Aim at Wasted Food

Nonprofit organization The Ad Council is teaming up with Pinterest on a series of public-service campaigns. The series will begin with a public-service announcement promoting the "Save the Food" campaign from The Ad Council and the Natural Resources Defense Council, aimed at curbing food waste. Pinterest head of marketing communications and industry relations Eric Edge...

Facebook Is Testing Related Articles That Appear Before Users Click on Stories in News Feed

Facebook launched its related articles feature in December 2013, serving up articles on the same topic after users read articles that appeared in their News Feeds. And now the social network is testing related articles that appear before users click on stories in their News Feeds. Product manager for News Feed Sara Su announced the...

How Brands Are Finally Cashing In on Social With Shoppable Instagram Stories and Snapchat Ads

For years, social platforms have been dogged with reports that posts don't lead to sales, leaving some retailers to question if big investments in social deliver those much desired conversions. But as consumers continue to spend more time with only a handful of social platforms, marketers still see an opportunity to squeeze money out their...

Gabfest, explainer, local, The Daily: A taxonomy of news podcasts

Welcome to Hot Pod, a newsletter about podcasts. This is issue 117, published April 25, 2017. Notes on the podcast consumer. Last week, Edison Research released its Podcast Consumer 2017 survey findings, which is a supplementary breakout study from its annual Infinite Dial report. Turns out that nothing has fundamentally changed about how we think about...

HuffPost Gets a Redesign

To go by editor in chief Lydia Polgreen's letter about HuffPost's new redesign, it is not the look, nor the name that is the biggest deal, but rather, the new purpose. It is an idea that Polgreen has brought up in interviews since she took the top role, and now it gets a chance to...

The Weather Channel Shows How Talking About the Weather These Days Is Like Starting a Fight

Hot enough for ya? It seems innocuous enough, and there was a time when that question was simply meant to start a neighborly conversation. It's called an icebreaker. How quaint. Today, it's just as likely to touch off a furious debate about science and melting polar ice caps. In a new piece of original branded...

What Marketers Can Learn From James Corden’s Approach to Comedy and Content

It might sound a little hokey, but brands might want to try and watch a little Carpool Karaoke. The comedian and television host James Corden--who's known for singing in cars with celebrities ranging from Adele to Stevie Wonder--joined Marketo CEO Steve Lucas on stage for the first day of the marketing company's annual conference to...

Movie-Like Twist Delays Second Arkansas Execution

The first double-execution of U.S. Death Row prisoners since 2000 began as scheduled Monday night in Grady, Ark. Jack Jones Jr., 52, was pronounced dead at 7:20 p.m. But then, some additional drama typically scripted in Hollywood unfolded. From today's front-page report in the Arkansas Democrat Gazette: In interviews afterward, [AP reporter Andrew] DeMillo and...

This Platform Wants to Give Influencers and Brands Peace of Mind About Follower Counts

With ad safety a growing concern, those in the influencer marketing space don't want to get left behind. Fohr Card, an influencer platform that connects personalities with brand partners, has developed a tool to measure "follower health." "Influencers want to level the playing field," said Fohr Card's CEO David Nord, "and brands want to know...

Democratizing Fame Through Social Media

Justin Bieber, Carly Rae Jepsen and Bo Burnham were all "discovered" after videos they uploaded to YouTube went viral. Bieber alone has sold more than 15 million albums globally--and we can safely say that the rise of social media has taken the concept of fame and turned it on its head. Internet culture, paired with...

This Great Old Nike Print Ad Said So Much, It Didn’t Have to Say a Word

Back in college--long before he made "Dumb Ways to Die" at McCann Melbourne, or rose to become McCann Worldgroup's global executive creative director, John Mescall was a competitive runner. Like all runners, he's been blown away by his share of Nike ads over the years. So, when Adweek sat down with him at One Show...

This is a news publication all about the working life — but it’s housed within a job search company

As news publishers search for sustainability, some companies with established business models are in search of publications to call their own. Anheuser-Busch has one around beer. Two popular shaving product companies each run one. Airbnb had Pineapple magazine, but published one issue in 2014. Now, 14-year-old online job search platform and service Ladders has hired...

21st Annual Webby Awards: BBDO New York Is the Webby Agency of the Year

The winners of the 21st Annual Webby Awards were announced Tuesday, and BBDO New York cleaned up, capturing the Webby Agency of the Year after winning six Webby Awards and Webby People's Voice Awards. The Webby Awards, presented by the International Academy of Digital Arts & Sciences, recognize "excellence on the internet," and this year's...

From Lady Gaga and Bud Light to Tiffany’s, Brands Show Live Video Attracts a Crowd

Think branded livestreaming is just a fad? Not so fast, say marketers from Tiffany & Co., Bud Light and Jose Cuervo. For instance, on March 15, Tiffany & Co. digitally broadcasted an event with actress Zosia Mamet, actress, singer and model Zoe Kravitz and Annie Clark, the musician who's also known at St. Vincent. The...

Newsonomics: Lydia Polgreen’s ambitious HuffPost remake aims for “solidarity” among readers

Make no mistake: Lydia Polgreen understands she has her work cut out for her. Named The Huffington Post’s editor-in-chief in December, Polgreen brings to the job an enviable reputation as a journalist, as a colleague, and as someone who cares passionately about the issues of our time. At 41, she left a 15-year career at...

In a redesign, The Huffington Post (now just HuffPost) doubles down on its “equalizing tabloid” roots

The Huffington Post has pulled no punches with its tabloid-inspired homepage splashes. “BILLY ON THE STREET,” its Bill O’Reilly story announced. “HE WENT TO JARED,” another proclaimed (Jared Kushner, that is). Here’s another, on Rep....Show More Summary

Jimmy Wales’ new Wikitribune

Jimmy Wales changed encyclopedias and news while he was at it. And now he’s at it at it again, announcing a crowdfunding campaign to start Wikitribune, a collaborative news platform with “professional journalists and community contributors...Show More Summary

Andrea Tantaros Claims Fox News Spied On Her And Hacked Her Computer

Andrea Tantaros today filed lawsuit against Fox News and several of its executives, including ousted CEO Roger Ailes, alleging harassment of a different kind. Tantaros, the popular former Outnumbered co-host, claims in a 34-page complaint...Show More Summary

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