CANNES, France—The Innovation jury at the Cannes Lions festival tonight handed out its Grand Prix to a fascinating effort to create a global grid of 57 trillion three-by-three-meter squares and give each one a three-word address, which,...Show More Summary
CANNES, France—With its sweeping, interactive and evocative displays, the 9/11 Memorial Museum has won an inaugural gold Lion at Cannes for Creative Data. Also taking gold from the U.S. is EA's Madden Giferator, which created animated GIFs from in-game footage and clever algorithmic copywriting. Show More Summary
CANNES, France–He could be Twitter's next CEO, so it was a perfect time for Adam Bain's talk on innovation and to hear his thoughts on everything from creative corporate culture to the Twitter accounts he follows. Bain is Twitter's president of global revenue and partnerships and one of the company's most well-regarded liaisons to the ad world. Show More Summary
If you have your own platform, it never hurts to use it to market your own brand. Throughout all of June, Uber has shown its support for Pride Month with a simple-but-smart marketing hack—attaching an image of the rainbow flag, a well-known symbol of the LGBT movement, to the virtual cars on its mobile app. Show More Summary
When the Supreme Court ruled this morning to legalize nice! Uber celebrates the #MarriageEquaility SCOTUS ruling pic.twitter.com/ffKN0sxGPP — Alfred M Maskeroni (@digimatized) June 26, 2015 " target="_blank">same-sex marriage in all states, many marketers expectedly took to Twitter to celebrate. Show More Summary
What's worse, a pack of blood-hungry sharks falling from the sky? Or a swirling tornado of pesky mosquitos touching down in your city? In the run-up to the third Sharknado movie (debuting on SyFy July 22), pest-control company Terminix is worried about the latter. Show More Summary
Adrien Brody has starred in dozen of films, and 12 years ago he took home the ultimate acting prize—the Best Actor Academy Award for The Pianist. (At 29, he was the youngest ever winner of that prize, and remains the only man under 30 to have won it.) But he wants to direct a feature. Show More Summary
The big healthcare story of the week, of course, is the Supreme Court’s decision to leave in place the insurance subsidy regime set out by the Affordable Care Act. But big as it is, that news just lets the status quo stand. There’s another important healthcare story percolating that could bring important changes to the insurance markets—and while it’s drawn...
As we near any holiday—July 4 is coming up!—we watch brands try to capitalize by using social media to link themselves to the milestone. The West Coast dairy brand Tillamook is amusingly taking its turn with an effort to change Independence Day into revolutionary moment for 100 percent natural cheese products. Show More Summary
Lots of marketers are surely hard at work on celebratory responses to today's Supreme Court decision guaranteeing a nationwide right to same-sex marriage. But YouTube, long a supporter of gay rights, moved the quickest this morning with a new #ProudToLove spot that's perfect for this historic day. Show More Summary
When Bill Adair and his team began their first structured story a few weeks ago, it took them 40 minutes to enter a single sentence. When you consider that most of their stories will be made up of hundreds of such sentences — or “events” — you start to wonder how this new form of...
The collective response to the mobile news app Circa’s shutdown on Wednesday has largely cast it as a noble news experiment that failed — a company that tested an interesting idea for mobile news delivery but ultimately fell victim to overhype, lack of use, and neglect of a business model. Quite a bit of commentary...
CANNES, France—Brands know they want to be on Twitter, but they don't always know what to say. That's where Twitter's Ross Hoffman and his team come in. Hoffman, Twitter's director of global brand strategy, helps advertisers plan big missions on the platform. Show More Summary
CANNES, France—Whether they know it or not, advertisers are fueling a "blood sport" of public shaming both online and off, Monica Lewinsky told a packed crowd at the ad industry's top event. Rather than being put off by her hard-hitting...Show More Summary
CANNES, France—Jeff Goodby and Rich Silverstein told some great stories from their 30-plus years together at a seminar before an adoring crowd at the Palais here Thursday. And true to form, it was a funny and honest talk, with the creative...Show More Summary
Agency mcgarrybowen made a mobile game for Verizon that could help save the world (if there's ever an asteroid hurtling toward Earth), while Facebook rolled out a new immersive ad format, similar to Instant Articles. New on Adweek: Mcgarrybowen's...Show More Summary
In 1999, IAMS released what the dog food maker calls its most effective spot—and what we call certainly its most blubber-worthy. "Casey" followed the story of a girl and her dog as they adorably grew up together. It played heartstrings like fiddles and produced the strongest growth rate for the brand. Show More Summary
After months of process, marketers are taking action. This week, Coty, VF Corp. and Ragú/Bertolli sauces complete separate searches, and Priceline narrowed its focus to seven agencies in its creative contest. Media was the focus of the Coty and VF reviews, with Zenith Media winning the former and Starcom the latter. Show More Summary
Here comes yet another player in the realm of branded content, this one with a focus on publishing. The Pub, a new venture from strategic consultancy Co:Collective, opens with clients such as YouTube, New York's Museum of Modern Art and the non-profit organization Dress for Success. Show More Summary
CANNES, France—It's just advertising. It's not like we're trying to save the world. Tom Sewell, chief innovation officer at mcgarrybowen, remarked Friday here at the Cannes Lions festival on how many times he's repeated that old cliché in his career. Show More Summary