All Blogs / Industries / Media / Media Industry News / Popular

Instagram's Ad Sales Are Projected at More Than $2 Billion by 2017

Instagram will generate almost $600 million in ad sales this year, according to eMarketer's first report on the photo-sharing mobile app. The research firm also predicted that Instagram will be making $2.81 billion in ads by 2017, outselling Google and Twitter at that juncture when it comes to U.S. Show More Summary

YouTube Sensation Bethany Mota Says She'll Make Videos Until She's 60

Bethany Mota began making Web videos when she was 13 years old. Home schooled and cyber bullied, the California teen says she used YouTube as an outlet, a "safe place" for herself and anyone like her. From make-up tutorials, to fashion chats to DIY, six years in, she is one of the biggest YouTube stars with more than 9.1 million subscribers. Show More Summary

Can Campbell Brown’s education news site walk the advocacy–journalism tightrope?

The newcomer to education news outlets has a not-so-new name attached to it: Campbell Brown, veteran television reporter and former CNN and NBC News anchor, who has in recent years taken on the role of education reform advocate. So far, her celebrity, and her record, have been a mixed blessing as the site looks to...

Fox Sports Will Guarantee Views in New Branded-Content Distribution Program

Today Fox Sports will announce a new initiative called Fox Sports Engage, a multi-platform branded-content distribution program that aims to give advertisers a wider audience. Fox Sports Engage will distribute branded content acrossShow More Summary

Ad of the Day: M&M's Heads Into the Bedroom for a Little 'Tainted Love'

Occasionally, M&M's ventures into PG-13 territory, often with amusing results. One of the candy brand's best ads, from 2008, showed Blue licking himself—much to the horror of the woman who walks in on him. This timely BBDO New York spot...Show More Summary

Clever NFL Ads Imagine What Friends Would Talk About Without Fantasy Football

If you don't play fantasy football, you surely know someone who does. Either way, it's clear most fantasy football players have at least one thing in common: They don't shut up about their teams. The National Football League wants to...Show More Summary

All Brands Can Now Buy Hour-Long Sponsored Listening on Pandora

Pandora listeners are about to get a lot more free music—if they agree to watch ads. Last fall, the music-streaming service rolled out a new ad format for select brands called Sponsored Listening. Ten months later, it's now available to all advertisers and Pandora's 80 million active listeners. Show More Summary

24 Hours in Advertising: Monday, July 27, 2015

Honey Maid rolled out another spot showing a wholesome American family, this time focusing in on a disabled aunt and her niece. Plus, YouTube matched brands with some of its creative partners for ten minutes at VidCon to see what would happen. Show More Summary

Marshall Project stakes out high ground on journalism's slippery slope

I felt a sort of idealistic giddiness upon enrolling in “Prisons & Punishment,” a government course introduced during my senior year of college. It was exciting to attach a resonant cause to academic inquiry, and about 95 percent of my classmates—Republican and Democrat—identified as supporters of criminal justice reform. Show More Summary

Why Is Every Car on the Road Black, White or Gray?

Next time you're stuck in traffic, look around: Does it seem like nearly all the cars around you are white, black or some version of silver? If so, don't blame your tired commuter eyes: For the last five years or so, the neutral palette has literally ruled the road. Show More Summary

How Chubbies Is Making Videos About Men's Shorts Go Viral

For some men, the mere idea of wearing shorts is cringe worthy. But e-commerce site Chubbies thinks it's found its niche among millennial guys online. The retailer began in 2011 with the mission of "revolutionizing shorts," and it sells swim trunks and shirts in addition to its trademark elastic-waist shorts. Show More Summary

Where’s your yearbook photo, Donald Trump?

Letter to Romenesko From DENNIS WILEN: In April 2011, I was the editor of AOL’s Brentwood Patch in Los Angeles. (That May I was fired for alleged racism; you covered it.) In April 2011, Donald Trump was making “birther” noises and I remembered that he had been in my class at the University of Pennsylvania. … Read More

Forget Tinder. YouTube Is the Matchmaker for Brands and Creators

LaurDIY had a date with Old Spice. Wong Fu Productions was paired with Apple. Bethany Mota met Maybelline. With more than 100 brands converging on the 21,000-attendee strong 2015 VidCon, YouTube invited a dozen of its top creative partners...Show More Summary

Showtime Cancels Its Advertising-Themed Comedy, Happyish

Another advertising-themed TV series is following Mad Men off the air. Showtime has canceled its comedy Happyish, the network has confirmed. The series, about a disillusioned ad exec (Steve Coogan), finished its first season last month and won't be renewed for Season 2. Show More Summary

10 Celebs You Forgot Were on Dancing With the Stars

Fans of ABC's Dancing With the Stars have seen a lot of celebrities grace the stage over the reality show's 20 seasons, including Emmitt Smith, Alfonso Ribeiro, Kim Kardashian and the most recent winner, Rumer Willis. But given that there have been 223 celebrity competitors, some inevitably have been lost to history. Show More Summary

Rewriting the rules: The new voice of journalism

As the head of the International Center for Journalists, I constantly try to assess the future of our field. The technology is evolving at a dizzying rate, transforming everything about our profession. I now own an Apple Watch, so I can talk from experience about "glance journalism" and "snackables," bite-sized pieces of information that appear regularly on my wrist. But what...

Samsung Signs Deutsch for B2B Work, Expanding Roster Yet Again

As major marketers like Microsoft and Kraft have moved toward consolidating their advertising business at fewer agencies, others have gone in the opposite direction, expanding their rosters and redistributing assignments among more shops. Show More Summary

UPDATE: WWE Fires Hulk Hogan as Sex Tape Reveals Racist Comments

UPDATE: The World Wrestling Entertainment has fired Hulk Hogan—whose legal name is Terry Bollea—after an audio tape of the pro wresting icon making racist comments surfaced Friday. "WWE terminated its contract with Terry Bollea [aka Hulk Hogan]," said the WWE in a statement. Show More Summary Removes All Hulk Hogan References As Video With Racist Language Surfaces

Several hours ago, the World Wrestling Entertainment's website removed all references to Hulk Hogan, the iconic pro wrestler who came to fame in the 1980s. The WWE hasn't revealed the details behind the move. But it appears to be associated...Show More Summary

Copyright © 2015 Regator, LLC