All Blogs / Industries / Media / Media Industry News / Popular

If You Could Only Pick One, Would You Hire Don, Peggy or Joan?

We know them better than we know some of our own peers. We've admired their work. We've watched them present. We've seen them build an agency. We've also witnessed them create problems, fail miserably and fight among themselves. So if...Show More Summary

Plotting Media Reviews, Volkswagen and BMW Are Now Part of Mediapalooza 2015

Why should the players in packaged goods, financial services and cosmetics have all the fun? The automakers Volkswagen Group and BMW are now part of Mediapalooza 2015, an unprecedented year of media reviews with spending exceeding $8.3 billion—and counting. Show More Summary

Ad of the Day: Everything's Upside Down and Backwards in GE's Delightful New Spot

GE claims to look at the world askew, turning it on its head in search of new perspectives that hopefully lead to new solutions. So, its latest commercial from BBDO, titled "Time Upon a Once," does the same. Much of the spot—from the visuals to the narration—is upside down, backwards and generally topsy-turvy. Show More Summary

After Years of Standing by the Duggars, Will TLC Finally Break Ties Over Molestation Claims?

Here we go again: for the second time in seven months, TLC is embroiled in a child molestation scandal involving the stars of one of its most popular reality shows. Yesterday, In Touch Weekly reported that Josh Duggar, the oldest son...Show More Summary

Kirshenbaum Bond Senecal to Kick Off Keds Revamp

A fresh look. That's what Keds is hoping for as it approaches its centennial, and the sneakermaker has tapped Kirshenbaum Bond Senecal + Partners in New York to provide it. The MDC Partners shop won the business following a review that wasn't run by a consultant. Show More Summary

Dino-mite! Inside Animal Planet's Partnership With Jurassic World

Animal Planet isn't the first network one would think of for a big movie partnership, but the Discovery Communications channel has teamed up with a potential summer blockbuster: Jurassic World. The cable network is promoting the fourth Jurassic Park film, opening June 12, as part of its annual Monster Week, which runs through Sunday, May 24. Show More Summary

Open-mic journalism: How The Arizona Republic found success with storytelling events

In the beginning, Megan Finnerty knew she’d have to tell a story in front of a group of strangers. That’s not counting however many friends and assorted colleagues at The Arizona Republic she could draft into service on the first night of Arizona Storytellers. It was an experiment: gather community members together for a night...

Tennessee Wanted Consistency but Elicited Mockery With Its New Logo

Tennessee is set to unveil a new state logo, and some Tennesseans are volunteering that they're not too pleased with it. It's a simple logo, "TN" on a red square over a blue bar, which will replace several others in an effort to unify the state's branding, Gov. Show More Summary

Accounts in Review: Marshalls Concludes Its Search While Sears/Kmart Lingers

One down, one to go. As the retailer Marshalls selected Leo Burnett as its new lead agency, sister stores Sears and Kmart continued to mull three holding company teams to handle all of their marketing services. Meetings continue in the Sears/Kmart search, which began six months ago and isn't expected to conclude before August. Show More Summary

Lee Newspapers closes its Montana state bureau and cuts two veteran political reporters

MT scuttlebutt: Lee Enterprises to shutter Helena bureau. @UMJSchool — Larry Abramson (@abramsonwrites) May 21, 2015 University of Montana j-school dean and former NPR reporter Larry Abramson was one of the first to tweet the news Thursday...Show More Summary

Clinic Puts Boring Preroll on Popular Videos Because It Doesn't Want Anything 'Going Viral'

Advertisers have been doing clever stuff with preroll ads for a while. We had Geico's unstoppable prerolls. And now, we have a health clinic that made incredibly boring preroll ads—in an effort to stop the videos after them from going viral. Show More Summary

Morning Report for May 22, 2015

WTF! A Texas school district is claiming ownership of a student’s portfolio of 4,000+ photos. ( Business Insider’s business plans “absolutely calls for significant unprofitability this year,” says its president. ( More Summary

As budget cuts spark mental health concerns, Chicago's WBEZ is on the story

After the closure in 2012 of half of Chicago's mental health clinics and years of state and city budget cuts (with more on the table), Chicago is experiencing a "mental health emergency," as the title of an audio segment by WBEZ reporter Shannon Heffernan's recent put it. The public radio station--including Heffernan and her colleagues Cate Cahan and Jason Marck--has...

USA's Playing House Stars Hilariously Explain TV Industry Acronyms

Acronyms were flying at the upfronts last week, which is why we brought you the guide to sorting out MVPD, SVOD and everything in between. NBCU Cable Entertainment had the same idea, only they tapped the eps, writers and stars of the USA comedy Playing House to give a more humorous take. Show More Summary

Leo Burnett, Droga5 Take Top D&AD Awards for 'Like a Girl' and 'This Is Wholesome'

Leo Burnett and Droga5 were among the top North American winners at Thursday's 2015 D&AD Awards ceremony in London—with Burnett winning both a Black Pencil and a White Pencil for its Always "Like a Girl" campaign, and Droga taking home...Show More Summary

Adweek's Top 5 Commercials of the Week: May 15-22

We've certainly never had Olive Garden on our weekly list of best spots, but Grey New York changed that this week with a soulful ode to family. Pizza Hut and Coca-Cola also join this week's list, along with sunglasses brand Tens and Delta for its latest loony safety video. See all the spots below, and vote for your favorite.

Are podcasts the new path to diversifying public radio?

Late last month at the first-ever podcast upfront in New York City, NPR unveiled a study showing that nearly 33 percent of its podcast audience is comprised of people of color. This is significant in light of public radio’s long struggle with trying to reach more diverse audiences, particularly African American, Latino, and Asian American listeners. While NPR is touting...

24 Hours in Advertising: Friday, May 22, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Why Mad Men ended with that Coke ad Mad Men creator Matthew Weiner finally revealed why he ended the show with Coke's famous "Hilltop" ad. Show More Summary

Leo Burnett Wins Pitch For Marshalls' Creative Account

Marshalls has found a new lead agency. Leo Burnett in Chicago has landed the retailer's creative business, succeeding GSD&M in Austin, Texas. The assignment includes both traditional and digital creative responsibilities. Marshalls' media spending totalled $95 million last year, according to Kantar Media. Show More Summary

These 5 Stats Show That Airbnb Is Becoming Big in Cuba

Earlier today, Airbnb sent out the following tweet: In just 40 days our listings in Cuba have doubled! Check out our favorites here: — Airbnb (@Airbnb) May 21, 2015 So, we asked theShow More Summary

Copyright © 2015 Regator, LLC