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Which New TV Shows Are Emerging as Winners and Losers So Far This Season?

The first week of the 2015-2016 TV season is in the books. And while there are still several new shows debuting in the next few weeks (Fox premieres its two new comedies, Grandfathered and The Grinder, tonight), we already have a good...Show More Summary

4 Ways Spotify and Pandora Target Millennials Differently

Spotify and Pandora are often pitted against one another as competitors fighting for control of the digital-music industry, particularly when it comes to targeting millennials who are highly influenced by pop culture and listen to hours of music every week. Show More Summary

How The Boston Globe’s Crux covered Pope Francis’ trip to the United States

The pope’s visit to the United States dominated the U.S. news cycle for days, but it was especially important for Crux, The Boston Globe’s Catholic news site. During the nine-day visit, all three of Crux’s reporters were on the ground following Pope Francis. Crux’s livestream of the visit was particularly popular; the livestream page, which...

Photographing the first generation of children with openly LGBT parents

Danielle was raised by six parents. Hope has two dads. And Ilana, on her 16th birthday, confronted her mother (at the time married to her father) with a question: “Are you having an affair?” she asked. “With Elizabeth?” Danielle, Hope, and Ilana are the children of LGBT parents--those fairly rare creatures that have been prodded and poked by science, leveraged...

Comcast Announces a Streaming Video Platform of Its Own

Hoping that adding video from digital players will help stem the cord-cutting tide, Comcast finally announced this morning its streaming video service, Watchable. Watchable's beta version, which will be advertiser-supported, launched this morning with content from 30 providers, most of which cater primarily to millennial audiences. Show More Summary

How Volkswagen Just Squandered 55 Years of Great Advertising

"This Volkswagen missed the boat. The chrome strip on the glove compartment is blemished and must be replaced. Chances are you wouldn't have noticed it; inspector Kurt Kroner did." In 1960, Volkswagen ran what may have been its most famous ad ever: Lemon. Show More Summary

Do We Need Another Video Platform? Verizon Thinks So

Tim Armstrong sees the future of content is mobile. So, at a glitzy event that included performances by Snoop Dogg and Alabama Shakes, the AOL CEO pulled back the curtain on parent company Verizon's much talked-about free mobile service, go90. Show More Summary

Why Facebook's New Branding-Focused Tool Changes How Its Ads Can Be Targeted

Facebook announced a few ad developments over the weekend, but one of them—which has the potential to truly change ad targeting on the platform—may have not gotten quite the attention it deserved. Called brand optimization awareness,...Show More Summary

This Video Earned Quaker Canada's Agency a Zero-Gravity Work Retreat

During Advertising Week 2014, Virool announced a year-long video contest that promised to send marketers to space, as outer-orbit travel seemed just around the corner thanks to futuristic entrepreneurs like Elon Musk and Richard Branson. Show More Summary

Who Is Axel Springer, the Company Behind Business Insider's $343 Million Acquisition?

Axel Springer's $343 million acquisition of Business Insider this morning gives the German publisher 97 percent of the news site and events company. And it is the continuation of the Berlin-based company's rapid-fire investing in stateside digital media. Show More Summary

Here's Exactly How Facebook's New TV-Inspired, Surprisingly Old-School Ad Buying Works

Facebook has been consistently courting ad agencies and brands since vp of global marketing solutions Carolyn Everson came over from Microsoft four and a half years ago. It seems like her team has done an unusually good job of that—if $3.8 billion in ad revenue last quarter means anything. Show More Summary

Ad of the Day: Here's the Most Enchanted, Surreal, Least Bank-Like Bank Ad of the Year

Umpqua Bank tries something decidedly different for the financial services category with "The Seed and the Moon," a visually stunning animated short by CAA Marketing and Nexus director Kibwe Tavares. The three-minute film is a parable about growth and humanity. Show More Summary

Why Now Is the Time for Advertising and Marketing Technologies to Converge

In a Gartner blog post, Mar-Tech and Ad-Tech: A Shotgun Wedding?, Martin Kihn wrote, "Marketers want a world where ad tech and marketing tech are not two different things … this thesis forms the spiritual core of Gartner's recent Magic...Show More Summary

Why Transitioning an Office-Based Company to Remote Work Can Increases Profits

Today more and more businesses are eager to take advantage of remote workers to reap the financial benefits. The problem with the concept of having traditional 9-5 offices set up remotely is a lack of information on how to handle operations for this scope of work. Today, we will go over some tips to show […]

Three Takeaways from Trevor Noah’s Daily Show Debut

That sound you just heard was Comedy Central exhaling. The Trevor Noah era of The Daily Show kicked off Monday night, and it felt like the summer of 2013 over again. Two years ago, John Oliver filled in for host Jon Stewart, and proved...Show More Summary

This IPG Company's Midtown Manhattan Office Boasts Amenities That Feel Like Home

New York's Herald Square is home to a handful of IPG properties, including global media and investment agency Initiative. In 2014, the shop received a face-lift from design firm Ted Moudis Associates. Initiative's 95,000-square-footShow More Summary

How Blending Art and Commerce Drove Absolut Vodka’s Legendary Campaigns

Legend has it that sometime in the mid-'80s, Andy Warhol fell in love amid the pulsing lights and throbbing beats at ultra-chic New York disco Studio 54. Gazing across the bar, Warhol spied a bottle of Absolut Vodka. Modeled on classic...Show More Summary

Agency HR Head on Creative Hiring and Talent as the Ultimate Differentiator

Specs Current gig Evp of human resources at RAPP Previous gig Executive director of global talent acquisition and management at Avon Products Twitter @DoudCarolyn Age 42 Adweek: What led you to the agency world after working in consumer products with Avon and ConAgra Foods? Carolyn Doud: A lot of things came together at once for me. Show More Summary

Why Mentoring Is More Important Today Than Ever for the Well-Being of Agencies

Three years ago, Emely Perez, then a senior at the New York City College of Technology, knew little about agency life and didn't necessarily plan to go into advertising as a career. That changed when she landed at J. Walter Thompson,...Show More Summary

Nielsen Says Total Audience Measurement is Coming 'By the End of the Year'

Like winter on Game of Thrones, Total Audience Measurement is coming—and soon. That was Nielsen's mantra during the company's "Measuring the Total Audience" seminar Monday at Advertising Week. "By the end of this year, we'll have most...Show More Summary

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