Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers...Show More Summary
Beringer Capital, a private equity firm that invests in digital media and marketing services, has reached an agreement with Mediabistro Holdings to acquire Adweek. The news was announced in a staff meeting by Brian Martin, co-founder and managing partner of Beringer Capital, and managing partner Gil Ozir this morning. Show More Summary
“You say EE-ther, and I say EYE-ther,” Fred Astaire sang to Ginger Rogers. One modern equivalent is “You say JIF and I say GIF.” And even though one developer of the GIF has weighed in on the pronunciation, no one, it seems, wants to call the whole thing off. GIF, of course, is an acronym for Graphics Interchange Format, a...
The Sports Authority is shutting down its more than 400 stores by the end of August, so NinthDecimal ran a study to figure out which retailers may benefit from the 28-year-old sports gear brand's absence. The measurement player saidShow More Summary
This summer Mountain Dew kicked off an epic competition for its die-hard fans. Dew fans had spent years asking for two flavors, Baja Blast and Pitch Black, to be sold permanently in stores. Mountain Dew was only going to bring one flavor...Show More Summary
Virtual reality was the talk of the 2016 Cannes Lions festival. But in truth, most VR entries were underwhelming. The Film jury, for example, gave out just one Lion (a bronze) to a VR project, and jury president Joe Alexander openlyShow More Summary
Strong trash bags at a low price point make John Cena's pecs dance with excitement in a new campaign for Hefty from Havas Worldwide Chicago. The new campaign also marks the return of the iconic "Hefty!, Hefty!, Hefty!," chant, used in the brand's marketing in the 1980s and a revival of the Hefty/Wimpy spots but for a modern audience. Show More Summary
The 2016 national political conventions stand to be the most broadcasted, most consumed, most shared conventions of all time. But that may have less to do with the candidates and more to do with the attendees in both Cleveland, homeShow More Summary
The athletes gathering next month in Rio may be dazzling spectacles of human achievement, but getting there took a lot of ugliness. A new Olympic ad from Gillette tackles a familiar angle on sports-themed marketing—the grueling road to greatness. Show More Summary
On November 24, 1971, a United Press International reporter named Clyde Jabin pulled the evening shift at the wire service’s bureau in Portland, Oregon. From his home in the Hollywood District to his downtown office, it was about a half-hour drive. He got there about 3pm, settled in, and began making his calls. Jabin, a 43-year-old married father of four,...
Sports commentator Jason Whitlock apparently believes African-Americans have more to fear from lightning than police shootings. After two tours of duty with ESPN, Jason Whitlock — the former Kansas City Star columnist — is back with Fox Sports. Show More Summary
Fox News CEO Roger Ailes is currently facing a sexual harassment lawsuit from former Fox & Friends host Gretchen Carlson. As previously reported by the Inquisitr, Carlson filed suit against Ailes several weeks ago, alleging “sexual and/or...Show More Summary
Grocery shopping is no mean task. Most women, however, including moms can be considered pros in this aspect. With patience and some budgeting skills, they can easily accomplish their task without much stress. These days, men and women who want to do grocery shopping in a shorter period than usual can get help using technology. […]
Unlike many of her Fox News colleagues, ex-corporate lawyer Megyn Kelly has remained silent about the sexual harassment allegations against network boss Roger Ailes. She, of course, has the “right to remain silent,” as it were, but some believe her silence could be speaking volumes. Show More Summary
Zipcar is rolling out a campaign in Seattle and Washington D.C. that blends an old-school advertising technique with new technology—it's wrapping ads around cars and tracking how many people see them. The company partnered with Wrapify, a San Diego startup that pays drivers to cover their cars with branding and data-tracking technology. Show More Summary
The Pokemon Go phenomenon has swept the nation at a record pace since its release on July 6. In just a matter of days the app has moved to the top of the iOS App Store's chart, and we've seen droves of people gathering in common places...Show More Summary
BBDO Atlanta has hired Robin Fitzgerald to serve as chief creative officer in Atlanta, making her the first woman to hold that position within the Omnicom agency's network in the United States. During an earnings call in April, Omnicom CEO John Wren promised to double female leadership within BBDO's creative department over the following 12 months. Show More Summary
The U.K.'s Channel 4 pulls out all the stops, as well as a a few prosthetic limbs, for this joyous, awesomely over-the-top three-minute musical film celebrating the broadcaster's upcoming coverage of the Paralympic Games in Rio. Propelled...Show More Summary
In the years since officials in Chicago began to demolish the city’s troubled public housing projects, people in the region have become accustomed to hearing stories about where the former residents of Cabrini-Green, the Robert Taylor Homes, and other developments ended up. They all moved to the suburbs south of the city, the stories went, or even relocated to places...
D.L. Hughley ripped into Fox News over their views on police brutality and denial of racism, leaving host Megyn Kelly visibly stunned as she was forced to end the segment, Yahoo! News reports. The segment was supposed to focus on the recent police shootings, including that of Philando Castile, but instead, quickly launched into an... Show More Summary