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How Agencies Are Channeling Their Pre-election Passions Into Trump-Era Political Activism

25 minutes agoMedia / Media Industry News : Adweek

Months before Pepsi's perfect storm of cultural controversy, 2016 laid waste to the myth that advertising is an inherently apolitical business. President Donald Trump inspires strong opinions like he attracts Twitter followers--and in the months leading up to last year's election, the American ad industry appeared to achieve a rare moment of consensus in opposition...

What Marketers Can Learn About Chatbots From Pros That Have Seen Early Success

25 minutes agoMedia / Media Industry News : Adweek

Since Facebook and Kik debuted their chatbot channels last year, thousands of bots have been built by brands, media companies and developers on the platforms, with more expected in 2017. (Just last week, Facebook unveiled its Messenger 2.0, with brands like Subway, Aeromexico and Food Network coming onboard.) However, while bots might seem like just...

Infographic: What Consumers Really Think About VR

26 minutes agoMedia / Media Industry News : Adweek

Virtual reality has been all the rage among the tech cognoscenti over the past few years, but the real test of VR's value is whether consumers will catch on. Looking to gauge the public's feelings about this emerging technology, research-based consultancy Magid surveyed two groups of 1,000 people ages 18-64 about VR, conducting one wave...

7 Questions Marketers Should Consider When Weighing the Quality of Their Data

27 minutes agoMedia / Media Industry News : Adweek

The media landscape has realigned itself with lightning speed to the power of data. After a century of being limited by "brute force media," marketers quickly glommed onto the vast potential of digital and addressable audiences. Julie Fleischer Headshot: Alex Fine The data "exhaust" from the digital experience has been a game changer for marketers,...

New Accuser Shares Alleged Roger Ailes Hotel Comment

Bill O'Reilly may have been the Fox News personality making headlines this week, but Alisyn Camerota has nudged the spotlight back toward Roger Ailes. The co-anchor of CNN's New Day, who spent a decade at Fox before jumping networks in 2014, now says she too was sexually harassed by Ailes;...

Adweek’s 2017 Power List: Our Top 100 Leaders in Media, Marketing and Tech

28 minutes agoMedia / Media Industry News : Adweek

To assemble this installment of The Power List, we considered the profiles and results of global corporate titans, taking into account criteria such as company value, revenue and growth, market performance, consumer reach, their standing among rivals, industry accolades and media buzz. This list is not intended to chart earnings or track executive performance year...

Van Jones: Iguana Whisperer?

Green jobs? Yes. Green reptiles? See for yourself.

TV Ratings Saturday: NHL playoffs put NBC on top

Broadcast primetime live + same-day ratings for Saturday, April 22, 2017…

CIA Director Says WikiLeaks’ Julian Assange Has No Freedom Of Speech Protection Because He’s Not A Citizen

Trump’s Central Intelligence Agency Director Mike Pompeo struck a nerve with social media users, pundits, and journalists from all areas of the political spectrum after he stated that Julian Assange, editor of WikiLeaks, has no First Amendment protection because he’s not a U.S. Show More Summary

This ‘AP’ Voter Fraud Story Is The ‘Fake News’ Conservatives Are Talking About [Opinion]

“Fake news” has arguably turned into the buzzword of 2017 following Hillary Clinton’s surprising loss to now-President Donald Trump in the November 2016 general election. Supporters of Clinton’s, in a scramble to explain how she could...Show More Summary

Unconventional Storytelling at 3-2-1 Battle

3-2-1 Battle is a local wrestling group made up of local talent from the Seattle area. Most of the performers are enrolled in lessons at the South Lake Union Evolv Fitness, where the shows happen bi-weekly. While the show is geared towards...Show More Summary

Storytelling Strategies for Dismantling Racism: Reframing Goldilocks

For those who grew up listening to the fairy tale of Goldilocks and the Three Bears, you’ll remember the story of a helpless little blonde girl in the forest, who happens to stumble upon a quaint little house. This little house had three bowls of porridge, three chairs, and three beds. Show More Summary

In Fiery TV Spot, Democratic Congressional Candidate Clangs a Bullet Through Republican Opponent’s Pitch

The Montana congressional race between Democrat Rob Quist and Republican Greg Gianforte just got a little more colorfil. In the spot, Quist derides his opponent as a "millionaire from New Jersey" and takes a bullseye shot across some open space at a TV set displaying some of Gianforte's advertising. It gets louder. Per guns.com, that...

TVSpy This Week

It’s the debut of TVSpy This Week 2.0 with Stephanie Tsoflias Siegel. Yes, it’s a little BUT here’s the great news – anyone can be the next co-host! We’re taking the conversation to local newsrooms across the country.  If you want to join the conversation and be our next co-host, email us, tvspy@adweek.com. This week we taking to KATV‘s Matt Mershon...

Revisiting the Worst School Massacre in U.S. History

On the front page of several Michigan newspapers today: Washington Post enterprise reporter Theresa Vargas' look back at the worst school massacre in U.S. history. One that took place 90 years ago this spring at the Bath Consolidated School north of East Lansing. The headline "The World's Worst Demon" is a reference to how the...

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