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6 Ways to Create a Live Event That Encourages Social Sharing

It takes a lot of work to create a live event that will attract the largest attendance possible. Having put the work in, you'll want to pay just as much attention to getting those attendees to share that they are at your event with their social network of potential future attendees. It's at these live...

The Ad Community’s Reaction to Facebook’s News Feed Algorithm Change

Facebook's announcement on Jan. 11th about its latest changes to its News Feed algorithm brought swift reaction from social media, agencies and others in the sector--and most of that reaction hasn't been exactly positive. The social network announced in a Newsroom post by vice president of News Feed Adam Mosseri and in an accompanying Facebook...

Golden Globe Winner Becomes Focal Point in Debate Over Sexual Impropriety

Actor and comedian Aziz Ansari, who just won a Golden Globe for Best Performance by an Actor in a Television Series, Musical or Comedy, for his Netflix series “Master of None,” has become the focus of heated debate in Hollywood...

CNN Column Cites Disputed Trump Comment to Criticize Trump’s MLK Jr. Statement

A CNN editorial hit President Trump for his statement on Martin Luther King Jr. because it followed his alleged comments on immigrants from “shhole countries.” The piece, written by University of Texas history professor Peniel Joseph, cited Trump’s alleged comment behind closed doors with bipartisan leaders, where Democratic Sen. Show More Summary

Van Jones, Rep. John Lewis Accuse Trump of Racism

The anti-Trump parade continues in the press, with Democrats and anti-Trump figures accusing President Donald Trump of being a racist. The comment in question was leaked by Democratic Sen. Dick Durbin (Ill.) after a meeting with the president and other congressional leaders to hammer out a deal on immigration and government spending. Durbin said the […]

NPR’s New Ads Promise to Help You Become ‘Fully Awake’ to the Truth

NPR is adding its voice to the chorus of ad campaigns from journalistic organizations over the past year that emphasize the importance of the truth, and the search for it, in the age of Trump and fake news. New ads for Morning Edition, NPR's nationally broadcast morning show, were created by MAL\For Good, the social...

Dolores O’Riordan, Lead Singer of the Cranberries, Dead at 46

Dolores O’Riordan, whose powerful vocals led the Irish rock band the Cranberries to worldwide fame in the early 1990s with hit songs including “Zombie,” “Linger” and “Dreams,” died Monday. The band announced O’Riordan’s death on its Facebook page. The announcement...

Stella Artois Teams With Matt Damon and Water.org for First Super Bowl Appearance Since 2011

AB InBev is bringing its Stella Artois brand to the Super Bowl for the first time since its Big Game debut in 2011 with a 30-second spot called "Taps," which stars Matt Damon. Created by the agency Mother, "Taps" and the "Make Your Super Bowl Matter" campaign are the latest in the brand's broader "Buy...

Facebook’s News Feed Bombshell Shouldn’t Have Caught Anyone Off Guard

If Facebook's announcement last Thursday that its News Feed algorithm was being altered to favor posts from friends and family over those from publishers and pages came as a surprise to anyone, it probably shouldn't have. A source at the social network even said, "We've been openly discussing the decline in organic reach for a...

Got a Desperate, Crushing Love for Plants? Here Are the Juice Ads for You

In case that 8th-grade lesson in photosynthesis didn't stick, premium juice brand Suja kindly gives a modern refresher on the process, calling it "magical witchcraft" in videos that are colorful, visceral, Instagrammable and infinitely more entertaining than a middle-school textbook. In its first digital shorts and integrated marketing campaign, Suja has a simple mandate for...

Ashleigh Banfield Blasts Aziz Ansari Accuser For 'Reckless' Sexual Assault Claim

"You went to the press with a story of a bad date and you have potentially destroyed this man's career over it."

Skittles Wants Its Super Bowl Ad to Be Exclusive. So It’s Showing the Spot to Just One Teenage Fan

Skittles is creating a 60-second spot for the Super Bowl but the ad won't air during the Big Game on Feb. 4. Instead, one teenage fan of the brand--Marcos Menendez from Canoga Park, Calif.--will see the ad and we'll be able to see his reaction to the ad via a livestream on Skittles' Facebook page....

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