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How to be valuable online in 2018

You know what kind of year-end blog posts are most valuable? In my mind, it’s ones highlighting the best or most successful content someone’s published throughout the whole year. That editorial winnowing down is a great value add. One good example is Marketing Sherpa’s Best of 2017: MarketingSherpa’s most popular content about email, customer-first marketing, […]

Gray area

last monthMedia / New Media : Rough Type

I never realized that the guy who wrote Straw Dogs is the very same guy who wrote Men Are from Mars, Women Are from Venus. Sometimes it boggles the mind what you discover through Google: The absurdity of confusing these two writers is priceless, but Google’s cavalier willingness to allow its algorithms to publish misinformation […]

Digital Transformation will change how we work and live together

I was asked in an interview that I hope will appear online soon what I’m excited about that’s coming in the future of social media. Based on some thoughts from Dion Hinchcliffe that I wrote about recently and some historical context from Andrew McAfee and Erik Brynjolfsson’s new book Machine, Platform, Crowd: Harnessing Our Digital […]

The best part of Altimeter’s amazing new Digital Change Agent’s Manifesto

Industry-leading analyst Brian Solis published a huge new report today, titled The Digital Change Agent’s Manifesto. The report starts out with several pages of depressing reading about how hard it is to be a change agent inside an organization. I almost stopped reading it. But then I continued, and the final 70% of the report […]

Power pools at the points of intersection

Power pools at the points of intersection. That’s a clear theme in several of the most moving things I’ve read in the past few days. Here are four items I recommend highly. Were we to do a multi-variate regression analysis of a few different dynamics in the world, these here might be explorations of independent […]

Social listening to your customers…when they don’t say your name

Social listening – for the past 10 years, since the founding of companies like Radian6 and ScoutLabs, it’s mostly meant “listening for the use of my brand’s name on social media so I can do damage control.” There’s so, so much more than that. I’d like to write a book about how much more there […]

Why prospects believe you are expensive and what to do about it

When people question our prices, dismiss our products and services as expensive, or call us a rip-off, it hurts. “They don’t understand!”, we say. But it is OUR job to help them understand. What can you do? This came to mind becauseShow More Summary

We must listen to people we disagree with

Sometimes people we find toxic have important insights that we ignore at our own peril. Social media amplifies the obnoxiousness and the opportunity. Ryan Holiday says “I Tried to Expose Russia’s Media Manipulation Playbook in 2012 and Nobody Listened.” “You don’t get infected when you interact with someone you disagree with—or have at times found […]

Aiming for Goldilocks-level innovation

“We want to reinvent, but we sure … don’t want to reinvent the wheel.” – Warby Parker co-founder Neil Blumenthal. That line really struck me from this Fast Company article “The Future of Retail in the Age of Amazon.” It reminded me of my friend Hideshi Hamaguchi‘s analysis of innovative products in terms of new […]

How to get pumped up and finish hard tasks

Popular author Daniel Pink has begun a new podcast and the first of two episodes is particularly good.

About this blog (Q4 2017)

Blogs deserve love. As simple self-publishing technology, they have the potential to transform the world. This one’s helped transform my life – but I’ve been neglecting it. I’d like to try to change that. Since moving from Google’s Blogger.com to my own self-hosted WordPress site here at Marshallk.com 12 years ago, this site has grown […]

Being there

2 months agoMedia / New Media : Rough Type

I have an essay, “The World Beyond the Screen,” in the catalog for the current exhibition Being There at the Louisiana Museum of Modern Art in Denmark. The essay begins: The paradox of modern media is that in opening the world to us, it removes us from the world. To enjoy the informational and recreational […]

How smartphones hijack our minds

2 months agoMedia / New Media : Rough Type

So you bought that new iPhone. If you’re like the typical owner, you’ll be pulling your phone out and using it some 80 times a day, according to data Apple collects. That means you’ll be consulting the glossy little rectangle nearly 30,000 times over the coming year. Your new phone, like your old one, will become […]

Authority Websites: Show AND Tell

It’s not enough just to have a website, or even to have an attractive website full of useful content. In order to succeed as the go-to person in your niche, you need to communicate your authority with your website You need to communicate your authority through your design, your layout and your content. Show More Summary

Most Analyst Forecasts Are Wrong: The iPhone 8 Edition

3 months agoMedia / New Media : Screenwerk

Here were some of the headlines, based on financial analyst “checks” and third party data, that came out ahead of Apple’s earnings this week: ‘Anemic’ iPhone 8 demand drags Apple shares lower U.S. buyers favor iPhone 7 over 8: research Don’t Ignore Signs of Tepid iPhone Demand These gloom and doom stories were picked up […]

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