I’ve been doing “influencer marketing” for more than a decade, and calling it that for more than 7 years. I’m not a big fan of what you’re probably thinking about when you hear the phrase “influencer marketing.” What I’m really excited about is not so much outbound marketing and promotion – but inbound value capture … Continue reading "The Rise of Influencer Listening"
In the future there will be far more opportunities to engage with recommendation and other types of systems than we can keep up with – and we’ll want those systems to quickly and easily know about our interests and tastes. Molly.comShow More Summary
“Ziggy sucked up into his mind.” –David Bowie In his Wall Street Journal column this weekend, Nobel laureate Frank Wilczek offers a fascinating theory as to why we haven’t been able to find signs of intelligent life elsewhere in the universe. Maybe, he suggests, intelligent beings are fated to shrink as their intelligence expands. Once […]
Do you want to hear leading artificial intelligence practitioners talk through long detailed descriptions of their work? I do! Especially now that I’ve begun listening to AI researcher Leora Morgenstern explain the creation of systems for machines to read and understand tables in scientific research literature. Show More Summary
Author and entrepreneur Andrew Keen has just launched his latest book, titled “How to Fix the Future.” Here’s what I wrote about it on Amazon. “An optimistic map of a distributed future with humanity at the center? Yes please and thank you! An informative, inspiring book. Show More Summary
People often say that we humans needn't worry about growing automation, that what we should do is just focus on the things that humans do best: things like empathy and interpersonal communication. But does that really seem like a long-term defensible competitive advantage over the robot co-worker who would steal your job? I don't think so.
My second book, The Big Switch: Rewiring the World, from Edison to Google, celebrates its tenth birthday this year. The book, which came out in January 2008, heralds the coming of the cloud and speculates on its consequences. It’s hard to imagine now, but in 2008 cloud computing was a new and largely unproven concept, […]
People have been saying for years that “data is the new oil” – but oil needs an engine. That analogy may break down, too, if data isn’t scarce but great engines are. Analyst firm IDC released a series of reports on four parts of digital transformation yesterday and it could be looked at that way. … Continue reading "Digital Transformation: Data is not the most important part"
I like to know where things stand. I like to know how things are progressing. I signed up for UPS My Choice and FedEx Delivery Manager and USPS Informed Delivery. I know when a package has been shipped to me, where it is at every moment as it hops across the country toward me, the […]
I have an essay on Donald Trump’s Twitter habit, and what it says about the times, in the new issue of Politico Magazine. Here’s a bit: In the early 1950s, the Canadian political economist Harold Innis suggested that every informational medium has a bias. By encouraging certain forms of speech and discouraging others, a popular […]
I currently blog on Search Engine Land, Marketing Land and MarTech Today (all Third Door Media sites) as well as the LSA blog. On most days I’m writing several articles on topics ranging from privacy and antitrust, to local SEO, location data uses, voice search and consumer behavior. It’s a lot to keep up with. […]
You know what kind of year-end blog posts are most valuable? In my mind, it’s ones highlighting the best or most successful content someone’s published throughout the whole year. That editorial winnowing down is a great value add. One good example is Marketing Sherpa’s Best of 2017: MarketingSherpa’s most popular content about email, customer-first marketing, […]
I never realized that the guy who wrote Straw Dogs is the very same guy who wrote Men Are from Mars, Women Are from Venus. Sometimes it boggles the mind what you discover through Google: The absurdity of confusing these two writers is priceless, but Google’s cavalier willingness to allow its algorithms to publish misinformation […]
I was asked in an interview that I hope will appear online soon what I’m excited about that’s coming in the future of social media. Based on some thoughts from Dion Hinchcliffe that I wrote about recently and some historical context from Andrew McAfee and Erik Brynjolfsson’s new book Machine, Platform, Crowd: Harnessing Our Digital […]
Industry-leading analyst Brian Solis published a huge new report today, titled The Digital Change Agent’s Manifesto. The report starts out with several pages of depressing reading about how hard it is to be a change agent inside an organization. I almost stopped reading it. But then I continued, and the final 70% of the report […]