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Brands Need to Be Able to Fail — but Not Screw Up the Customer Experience

4 days agoMedia / New Media : Screenwerk

I’m in Chicago for LSA’s Place Conference. I’m staying at an Embassy Suites downtown (Magnificent Mile location) a few blocks from the venue. But before I ever checked in Hilton blew it; they had a chance to create a great user experience but got it wrong. Here’s what happened — it’s classic corporate ineptitude: I […]

How to think critically in the digital age, as told by a neuroscientist

Featured Image: penso positivo (i think positive) by Luca Ribichini, licensed under CC BY 2.0 Why shouldn’t we believe a credible looking fact or story? If it’s on the news, or our science-savvy aunt posted it, then it should be true, right? The answer is…not always. Show More Summary

Facebook is not a media company

“We are a tech company, not a media company,” said Mark Zuckerberg in Rome on August 29, shortly after presenting the Pope with a toy drone. And Zuckerberg — l never thought I’d write this sentence — was right. Media companies saw it differently. They responded to the Facebook CEO’s remark with a collective, peeved guffaw. At best Zuckerberg was […]

White Ocean Riot

2 weeks agoMedia / New Media : Rough Type

Everything had been going swimmingly at this year’s Burning Man, the annual tech-centric desert festival devoted to “decommodification” and “radical self-reliance,” reports social media specialist Becky Wicks in a GQ piece: I turned my head up to the giant shrimp rotating on the ceiling, and realised the end of it had been cleverly moulded into the shaft […]

The unbitten Apple

2 weeks agoMedia / New Media : Rough Type

Apple’s logo remains one of the great business marks: simple, eloquent, indelible. But, more and more, the stylized apple with the bite missing is looking like an anachronism. The colors went long ago, of course, those happy rainbowShow More Summary

Transhumanism merges tool-making and myth-making

2 weeks agoMedia / New Media : Rough Type

What will we make of ourselves? The question is no longer figurative; it’s literal. Biotechnology and genetic engineering are giving us new tools to reshape ourselves, at both the individual and the species level. My new book Utopia Is Creepy — out today — concludes with an essay, “The Daedalus Mission,” that tries to make sense of radical […]

Big data and the limits of social engineering

2 weeks agoMedia / New Media : Rough Type

The following review of Alex Pentland’s book Social Physics appeared originally, in a slightly different form, in MIT Technology Review. In 1969, Playboy published a long, freewheeling interview with Marshall McLuhan in which the media theorist and sixties icon sketched a portrait of the future that was at once seductive and repellent. Noting the ability of […]

The art of Instagram

3 weeks agoMedia / New Media : Rough Type

Jacob Mikanowski has, in The Point, an invigorating essay on Instagram, that most civilized of social networks. It begins: Of all the social networks, it’s the easiest, the simplest, the least full of harm. Let’s put it a different way. Facebook is Sauron. It’s also your mom’s couch, a yoga-center bulletin board, a school bus, a television […]

New frontiers in mind-fracking

3 weeks agoMedia / New Media : Rough Type

I have seen the future of music, and its name is ThinkEar. A new audio gadget from, oddly enough, a Finnish oil company named Neste, ThinkEar is a set of “mind-controlled earphones” that will allow your brain to control your music without any interference from your mind. Let’s go to the press release: The world is poised on […]

Old School Is Better than New Fail: Why SMBs Must Choose Providers Carefully

4 weeks agoMedia / New Media : Screenwerk

Online booking is a great tool for local businesses. It allows consumers to schedule appointments without the back and forth of telephone/IVR interaction or after hours when no one is available. It’s also increasingly a capability that consumers are expecting, especially younger customers. Survey data below from Yodle (2014) argue that nearly two-thirds of consumers […]

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