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Answered: The Questions You Didn’t Know You Had About Storytelling at ESPN

Above: ESPN set for the NFL 2009 draft: Image by Marianne O’Leary (CC by 2.0) How many times in your career have you had to explain why storytelling is important to marketing and communications, even to professionals you think wouldShow More Summary

The Intel Enigma

  by Jean-Louis Gassée Intel once turned down the opportunity to become the sole supplier of iPhone processors. Why haven’t they let go of their defocused search for the Next Big Thing and, instead, used All Means Necessary to regain the account? Intel is a prosperous company. Show More Summary

Making Access to Truth Convenient for Human Rights Advocates: Insights and Lessons from the Yellow Book

By Alex Montalvo Editor’s note: Alex Montalvo is a Puffin Fellow in human rights and digital media at the University of Washington Center for Human Rights (UWCHR), where he currently produces communications content and strategy for Unfinished Sentences, a UWCHR initiative to encourage public participation in support of human rights in El Salvador. Show More Summary

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