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501 Commons Delivers Essential Digital Storytelling Tips for Nonprofits

How can nonprofits best leverage tools and trends in digital storytelling to benefit their causes? That’s the question addressed by Nancy Xu, a design lead for LiveStories, during her 90-minute talk at a 501 Talks Tech Training event held on Thursday, September 4. Show More Summary

Demise of the Click? Store Visit Metrics Extended to Desktop Ads

I’ve been arguing for some time that the new “offline analytics” capabilities that smartphones enable would eventually make offline measurement a requirement of online (not just mobile) ad campaigns. In that direction, this morning location-analytics...Show More Summary

4INFO Gains Patent For Matching Smarthones to Households

Mobile marketing and data provider 4INFO announced last month that it had been awarded patent No. 8,792,909 (“Systems and methods for statistically associating mobile devices to households“). This is at the core of 4INFO’s value proposition: the company knows where your phone lives and can unlock significant amounts of associated data for targeting and retargeting […]

HomeAdvisor’s Mhelpdesk Buy Reflects Larger SMB-Operations Move

Last week IAC-owned HomeAdvisor acquired a majority stake in a company called Mhelpdesk. The latter is described as “a cloud-based workflow application that helps small to medium-sized field service businesses streamline their operations.” HomeAdvisor is the rebranded ServiceMagic, a lead-gen marketplace for home services professionals. Show More Summary

Taxis vs. Uber: To Beat Them, Imitate Them

As I waited on a Berlin street corner this evening for a cab I wished UberX were available in Germany. It’s not. Black Car Uber is here but under legal attack.  I’m also told its pricing is not competitive with regular cabs and so it’s not widely used. In several countries, including the US, cab […]

Contextual Storytelling, Part 2: Storytelling for a Screens, Things and Places World

Editor’s note: This post is the  second in a series of ongoing articles that will highlight “Contextual Storytelling: Best Practices for the Internet of Things,” an innovative, new directed research course taught by Comm Lead instructors Andrea Zeller and John du Pre Gauntt. Show More Summary

BuzzFeed: An Open Letter to Ben Horowitz

  Ben Horowitz, the erudite cofounder of the Andreessen Horowitz (A16z) firm is a respected heavyweight in the Silicon Valley’s venture capital milieu. But A16z’s $50m BuzzFeed funding looks surprisingly ill-advised, to say the least. ...Show More Summary

An Ancient Love Story: Apple & Payment Systems

  This week’s product launch should break the mold of Apple’s recent Fall announcements: More products than usual and a challenge to the status quo – in payment system this time. A larger iPhone; a line of wearables (unveiled if notShow More Summary

Viral Video: Classic, Trailblazing Comedy with Joan Rivers

The world of comedy suffered another blow yesterday with the death of comedian, trailblazer, pot-stirrer, and larger-than-life personality Joan Rivers at the age of 81, after entering cardiac arrest during vocal-chord surgery in late August. Show More Summary

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