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What I’m working on this month

I love a good log book. “Captain’s log, Star Date…” Etc. I’m big into keeping a journal, I have been for the past couple years, and I review month and year old entries each day.  A log is great for context, history, accountability, self-awareness, and more.  In that spirit, I thought I’d start a new […]

AI will never be fully automated

AdWeek covers a Coca Cola exec, Mariano Bosaz, the brand’s global senior digital director, saying at Mobile World Congress this week, that Coke is interested in doing a lot of automated, AI-powered ad creative work. “In theory, Bosaz thinks AI could be used by his team for everything from creating music for ads, writing scripts, […]

A Networked View of Value and Cost

We’re entering into a networked age where the value created by single organizations is being surpassed by the value created by networks, and humanity’s participation in networks is giving each of us a new opportunity to engage in something bigger than ourselves, like a global brain. Those were among my favorite take-aways from futurist Ross […]

The future of influencer marketing: B2B influencer engagement

When you hear the phrase “influencer marketing” – a consumer product example comes to mind, doesn’t it? It’s a kid on Instagram, being paid to post a photo of a pair of shoes, or some such thing. Well…that’s not the only game in town. In fact, it may not be the best game in town, over […]

Whose self does the self-flushing toilet flush?

last monthMedia / New Media : Rough Type

The public restroom, never a pleasant place, has in recent years become a dystopia. It presents us with a preview, in microcosm, of our automated future. Motion detectors and other sensors register our presence, read our intentions, and, on our behalf, turn on the lights, flush the toilets, open the taps, squirt out the liquid soap, and dispense towelettes […]

The ____ Monologues: Connecting People Through Story

“There is no greater agony than bearing an untold story inside you.” ? Maya Angelou Our stories connect us. They make us who we are, and what we will become. But for many of us, our stories go untold, unheard, unappreciated. For three nights, ten of us told our stories at the UW The ______ Monologues. Show More Summary

The Rainlight: lighting you up inside and out every time it rains

Featured image: Rainy weather in Seattle by Peter Svensk, licensed under CC BY-NC-SA 2.0 It’s undeniable that rain plays a very important role in the lives of the people who inhabit Seattle.  However, not everyone feels the same way about the rain. Show More Summary

Polarization in America: In conversation with top broadcast journalist

Ross Reynolds, Executive Producer of Community Engagement at KUOW has recently launched a program to battle the current polarization in America. This program provides a safe space for person-to-person conversations to occur. It’s for people who are curious about groups in society they don’t interact with often or at all. Show More Summary

Facebook Jobs Won’t Kill Craig’s List but It Gives SMBs Another Reason to Engage

last monthMedia / New Media : Screenwerk

Craig’s List has survived numerous “Craig’s List killers” and will probably survive Facebook Jobs. The classifieds marketplace makes money primarily from fees for job listings and real estate in New York. Consultancy the AIM Group estimated total Craig’s List revenue at $700 million in 2016. While I’m quite skeptical of that number, if it’s even […]

Zuckerberg’s world

last monthMedia / New Media : Rough Type

The word “community” appears, by my rough count, 98 times in Mark Zuckerberg’s latest message to the masses. In a post-fact world, truth is approached, perhaps even created, through repetition. The message that is transmitted most often is the fittest message, the message that wins. Verification becomes a matter of pattern recognition. It’s the epistemology of the […]

The future of influencer marketing: Long term relationships

Influencer marketing, as most practices do, is advancing along a maturity curve.  Here is the first of three ways I see evidence it is moving, based on engagement with customers, watching other vendors in the space, and more. Then some thoughts on the consequences of these developments. Building long term relationships Influencer engagement has compounding returns and the […]

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