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Why prospects believe you are expensive and what to do about it

When people question our prices, dismiss our products and services as expensive, or call us a rip-off, it hurts. “They don’t understand!”, we say. But it is OUR job to help them understand. What can you do? This came to mind becauseShow More Summary

Getting Started Vlogging Using Your Smartphone

Vlogging can be challenging, scary, technical, but it doesn’t need to be. More people are starting to create video using just their smartphones. Let’s take a look! Yes, despite my shyness and allergy to being on camera, I am vlogging. Show More Summary

We get the robots we deserve

2 months agoMedia / New Media : Rough Type

This essay appeared originally, in a slightly shorter form, in the New York Times. “Your domestic problems are completely solved.” So says a robotics technician to a grateful housewife in “Leave It to Roll-Oh,” a promotional film produced by the Chevrolet Motor Company for the 1939 New York World’s Fair. The titular star of the […]

DexYP: What Should the Brand and Strategy Be Going Forward?

5 months agoMedia / New Media : Screenwerk

Months of rumors were answered yesterday when it was announced that Dex Media and YP would become DexYP. It’s not a merger; Dex bought YP for $600 million. YP had been owned by private equity firm Cerberus Capital, with a minority stake retained by AT&T, the original owner of YP (formerly the AT&T yellow pages). […]

Could bots eat the ad economy?

Analyst firm Forrester published a new report this week with this bold title, “The End Of Advertising As We Know It: CMOs Should Shift Billions From Ad Interruptions To Branded Relationships.” Not even could, but should! Jack Neff at AdAge explains based on an interview with the study’s lead analyst, James McQuivey, that the expectation […]

Fiat Lux: Illumination to Action

At the IN-NW 2017 conference, David Patton, Senior Manager of Digital Media at Vulcan, Inc. “enlightened’ us about the various marketing lessons we could learn from their successful 2015 global campaign, “Fiat Lux” (Let There Be Light). Show More Summary

On Robert Pollard: August by Cake

8 months agoMedia / New Media : Rough Type

[No. 03 in a Series] A circus barker’s come-on. A brassy fanfare. The curtain rises, and the show begins with “5° on the Inside,” a thumping, rubber-jointed rocker that sounds utterly joyous, at least until the lyrics hit you. The sweet spot bled out to stain your life. August by Cake is the most accessible Guided by Voices record since […]

Joe Biden’s SXSW Speech Gave Me Hope for the Future

Cancer research is an incredibly important endeavor. The advancements being made by scientists across the country and the world will go on to save countless lives, the value of which is immeasurable. The proposed federal spending budget...Show More Summary

Super Bowl Ads: Are Politics the New Sex?

10 months agoMedia / New Media : Screenwerk

At $5 million for 30 seconds, you better hope your Super Bowl ad generates buzz. Past campaigns have used humor, sex, cute animals and sentiment to capture attention. Some have consciously sought to generate controversy — usually involving sex (e.g., the old GoDaddy, Carl’s Jr.). This year politics took the place of sex as the […]

On Robert Pollard: “Man Called Aerodynamics”

11 months agoMedia / New Media : Rough Type

[No. 02 in a Series] “Man Called Aerodynamics,” the opening track of the 1996 Guided By Voices album Under the Bushes, Under the Stars, hits you like an anxiety attack, if an anxiety attack were indistinguishable from bliss. Like “Gold Star for Robot Boy,” the first song on the second side of the band’s 1994 breakthrough Bee Thousand, […]

On Robert Pollard: “My Zodiac Companion”

11 months agoMedia / New Media : Rough Type

[No. 01 in a Series] Please Be Honest, the latest Guided By Voices record, opens with a dirge. Over spare, unsteady acoustic-guitar chords, Robert Pollard slurs an ode to the otherworld: Orbital ghosts attract sparks, aftermath heavens. The unborn called: they miss you. The verse ends, but despite a slight quickening of the guitar line […]

I WANT WINGS!!!!!!!!!!!!!!

What is divinity if it can come Only in silent shadows and in dreams? — Wallace Stevens, “Sunday Morning” I. Angels and Superheroes In 2008, Samuel O. Poore, a plastic surgeon who teaches at the University of Wisconsin’s medical school, published an article in the Journal of Hand Surgery titled “The Morphological Basis of the Arm-to-Wing […]

Virtual Reality in Enterprise and Beyond

A large Great White Shark swims toward me. Despite my love for all things shark-related, I flinch back from it; far too many teeth. “Let’s take a closer look inside,” I hear over the white noise of the sea, the school of Amberjacks, and the conference attendees. Show More Summary

Virtual Reality’s Raison D’être

A large Great White Shark swims toward me. Despite my love for all things shark-related, I flinch back from it; far too many teeth. “Let’s take a closer look inside,” I hear over the white noise of the sea, the school of Amberjacks, and the conference attendees. Show More Summary

Chambong – Because it’s Comm Lead Awesome!

Featured image: The Chambong logo from the Chambong press kit.  What do you get when you combine champagne, the concept of a “beer bong” and one cute elephant mascot? A Chambong, of course!  If you’re not familiar with the portmanteau,...Show More Summary

40 Years Later: Apple 3.0

2 years agoMedia / New Media : Monday Note

Maturity doesn’t have to be boring. The 40-year old Apple doesn’t lack the challenges it needs, both external and internal, to stay interesting. I’ll begin with a bit of the personal history that colors my views of Apple. I was born a geek. In 1955, I salivated while looking at the first OC 71 transistor […]

Comm Lead Movie Night: Submit Your Video and Vote for Your Favorites

If you’ve produced a video during your time in the Comm Lead program, don’t miss this chance to submit your video and share the fruits of your creative labor at Comm Lead Movie Night, on April 2. If you haven’t submitted a video, weShow More Summary

DeepMind Could Bring The Best News Recommendation Engine

2 years agoMedia / New Media : Monday Note

Reinforcement Learning, a key Google DeepMind algorithm, could overhaul news recommendation engines and greatly improve users stickiness. After beating a Go Grand Master, the algorithm could become the engine of choice for true personalization. My interest for DeepMind goes back to its acquisition by Google, in January 2014, for about half a billion dollars. Later […]

Barack Obama’s Careful Encryption Stance

2 years agoMedia / New Media : Monday Note

In the FBI v. Apple fracas, the epithets that have been hurled at President Obama range from hopeless naïf to devilish schemer, to name but the more polite. Indeed, he may be “scheming”, but not in the way that many people think. When weighing the current “encryption problem,” our sitting president must appear strong on […]

Exploring and improving STEM education one step at a time

On February 18 & 19, Washington STEM hit the road to explore issues of STEM education, equity, community, and Common Core & Next Generations Science Standards. We were joined by educators, administrators and business leaders from all across the state to experience STEM education. The post Exploring and improving STEM education one step at a time appeared first on Flip the Media.

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