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If Facebook’s Organic Reach Is Dead, What Are Social Media Managers To Do?

Above: iPad Mockup by Regy Perlera; Facebook Thumbs Down via Giorgi Balakhadzi (CC BY-SA 3.0) Social media professionals may notice something different with their brands’ profiles on Facebook in 2015: they can’t reach their followers. Show More Summary

Viral Video: Air New Zealand and The Hobbit Team-up For the Most Epic Safety Video Ever

When was the last time you paid attention to a pre-flight safety demonstration? For all those who can’t remember either, Air New Zealand is betting their new instructional video is one you’ll watch without batting an eye, and, most importantly, actually remember. Show More Summary

How Facebook and Google Now Dominate Media Distribution

3 months agoMedia / New Media : Monday Note

  The news media sector has become heavily dependent on traffic from Facebook and Google. A reliance now dangerously close to addiction. Maybe it’s time to refocus on direct access.  Digital publishers pride themselves on their ability...Show More Summary

Viral Video: Bendgate Hits the iPhone 6

If there’s anything the internet likes more than a shiny new product release from a darling tech company, it’s a shiny new product release from a darling tech company with one small flaw to provide social media snark fodder for days....Show More Summary

Apple Watch Is And Isn’t…

4 months agoMedia / New Media : Monday Note

  The Apple Watch isn’t just another iDevice, a “wearables” accessory to the Apple ecosystem. It’s a bold attempt to create a new kind of wrist-worn personal computer that looks like a smartwatch. In previous Monday Notes dealing with...Show More Summary

Video Feature: The Agony and Ecstasy of High School Revisited

If you either loved or hated the end of high school — sweet freedom in sight, but real adulthood still oh-so far away — then you’ll feel right at home watching “Coming of Age,” a moving video from photographer and UW Communication Leadership program graduate student, Kaitlin McKinnon. Show More Summary

Viral Video: Classic, Trailblazing Comedy with Joan Rivers

The world of comedy suffered another blow yesterday with the death of comedian, trailblazer, pot-stirrer, and larger-than-life personality Joan Rivers at the age of 81, after entering cardiac arrest during vocal-chord surgery in late August. Show More Summary

Viral Video: Icebucket Challenge Officially Threadjacked

#Icebucket Challenge With the success of the ALS Association’s #icebucket challenge going $94.3million strong (and counting), we had a hard time picking just one viral video this week. We could focus on the celebrities like Amanda Palmer who lost family members to ALS or we could discuss the horrible ads or the awesome ads that have sprung up. Show More Summary

Building the Buzz, Doing Business at Comic-Con 2014

San Diego Comic-Con International is the pop culture Mecca. Each year, about 130,000 nerd-pilgrims attend to geek out on their favorite franchises. The entertainment industry seizes on Comic-Con as an opportunity to market to this core fan base and build buzz for their upcoming releases. Show More Summary

What the World Cup Tells Us About the State of Social Media

Something strange happened last week at the high court of American sports coverage, ESPN’s Sportscenter. King James (NBA superstar LeBron James, that is) had just announced to take his talents away from South Beach but the top story of the hour was a Uruguayan soccer player biting an Italian into the shoulder. Show More Summary

Viral Video: All By Myself

Occasionally, we see one of those great phenomena out of the blue that captivates us and makes life a little lighter for awhile. Being stuck overnight at the Las Vegas Airport may have been an ordeal for Canadian Richard Dunn (now living in Georgia), but it’s become a great diversion for the rest of us. Show More Summary

Leaving the PC Behind: VR, Wearables and the ‘Internet of Things’

7 months agoMedia / New Media : Screenwerk

I haven’t been writing a lot lately because I’ve been so busy and traveling. And some of what I’ve seen has got my head spinning — literally. At a private VC-sponsored event in Cincinnati this week, inspired by the forthcoming Place Conference (The Omnichannel Marketing Conference), I got an opportunity to wear the Oculus Rift virtual […]

WWDC: iOS 2.0, the End of Silos

8 months agoMedia / New Media : Monday Note

  Apple tears down the walls between iOS applications, developer rejoice, and Tim Cook delivers a swift kick to Yukari Iwatani Kane’s derrière – more on that at the end. In this year’s installment of the World Wide Developers Conference,...Show More Summary

Retailers, Indoor Location and the Risk of ‘Tight Geofencing’

8 months agoMedia / New Media : Screenwerk

There’s a debate about just how real “showrooming” is today. For example, UK-based affiliate network Tradedoubler published European consumer survey data that makes the threat of showrooming look pretty dire for retailers: 22% of inShow More Summary

Red Cross Wins Social Media for Nonprofits Conference

Social Media for Nonprofits came to town last week and really drove home how much of an impact social media has for nonprofits of all shapes and sizes. Several Seattle-based nonprofits shared their experiences, giving the assembled crowd something to think about, discuss strategy, and figure out how to do social well. Show More Summary

The iPad Is a Tease

9 months agoMedia / New Media : Monday Note

  As Apple is about to release its latest quarterly numbers, new questions arise about the iPad’s “anemic” growth. The answer is simple – but the remedies are not. The iPad isn’t growing anymore. What happened?  In anticipation of Apple’s...Show More Summary

An Open Letter to Danica Patrick (and Ideal Image)

11 months agoMedia / New Media : Flip the Media

Dear Danica, I will admit that I don’t know much about you. But I do know that you made records when you started racing in IndyCar and NASCAR, sports historically dominated by men. And you have done remarkably well. You … Continue reading The post An Open Letter to Danica Patrick (and Ideal Image) appeared first on Flip the Media.

IN-NW Shines Again

12 months agoMedia / New Media : Flip the Media

Analogue, Meet Digital by Hanns-Peter Nagel If you think of it, tech conferences like (the excellent) IN-NW are behind the times. Why leave home when one can hear presentations and interact with experts via Google Hangouts (even the president does … Continue reading The post IN-NW Shines Again appeared first on Flip the Media.

Secrets of Seattle’s Success: Engaging through Innovation

12 months agoMedia / New Media : Flip the Media

This post appeared in the Puget Sound Business Journal last week and appears courtesy of the author. Last year I promised myself that I would find a way to meet and interview Jeff Bezos for my Four Peaks show. The … Continue reading The post Secrets of Seattle’s Success: Engaging through Innovation appeared first on Flip the Media.

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