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How the Watergate’s New Owners Are Turning a Presidential Scandal Into Smart Marketing

When Euro Capital Properties, owner of Washington, D.C.'s legendary Watergate Hotel, was putting the final touches on its $125 million renovation of the 1967 landmark by the Potomac, it had a delicate piece of business to consider. Marketing...Show More Summary

Trojan Horse? Cyber Horse!

In the last few years everybody in the digital arena has been talking about one thing: The Cyberspace. However, allow me to write about another space: The Story Space. The story of Troy has been with us for thousands of years. It's a great story. Show More Summary

Austin Monthly Poses a Critical Campus Question

4 weeks agoIndustries / Media : FishbowlLA

New campus-carry law takes effect on the 50th anniversary of UT Tower shootings.

WikiLeaks Emails Show DNC Favored Hillary Clinton Over Bernie Sanders During The Democratic Primary

On July 22, 2016 WikiLeaks released around 20,000 emails apparently from top DNC officials, illustrating that Democratic officials favored Hillary Clinton over Bernie Sanders. The email release, only days away from the Democratic Primary,...Show More Summary

Clients Are Demanding Better Agency Collaboration. Here Are 5 Ways to Get There

I finally watched the Steve Jobs movie the other night and truly pondered his genius and the impact he made on the world. When I broke into the business, we used electric typewriters that had the ability to erase a single letter. Times...Show More Summary

Jon Stewart Takes Down Roger Ailes and Donald Trump in His First Daily Show-Style Rant in 11 Months

Ever since Jon Stewart stepped down as host of The Daily Show last August, his fans have been begging him to return to late-night and deliver his brilliant, incisive political takedowns, especially in this year's over-the-top presidential...Show More Summary

How Clinton and Trump Can Capitalize on Knowing Their Followers' Favorite Brands

With the presidential conventions upon us, the campaigns are focusing on the big race and how best to position their candidates to win. They are pondering clothes, hair, geography, colors, words and photo opportunities. They are listening to the polls and surveying the populace with passion. Show More Summary

United Is Using Virtual Reality to Show Off Its Swanky New Business Class

Ever since United and Continental merged in 2010 to create the world's largest airline, Daniel Cuellar's department has been hard at work creating a swanky new business class called Polaris. It's a rarified preserve in the front of United's...Show More Summary

Fabio Plays With an Epic Toaster in New I Can't Believe It's Not Butter Ad

Mornings are suddenly a lot more exciting, thanks to pieces of toast with pictures of Fabio on them, all because of I Can't Believe It's Not Butter. As you may recall, Fabio's face graced a number of I Can't Believe It's Not Butter campaigns in the '90s—including one spot where he breaks free from the constrains of a butter sculpture of himself. Show More Summary

Cheating, Copyright and Pokemon Go

As video games have shifted from selling boxed copies to microtransactions, so to has the copyright fight, creating some unexpected results. The post Cheating, Copyright and Pokemon Go appeared first on Plagiarism Today.

Here's to Getting Past the Internet's Ugly Teen Years

There's a photo of me from my high school prom from 1994. I'm wearing the traditional tux, paired with bug-eyed Bono-style sunglasses, muttonchops and a bushy goatee. And if you could see my lower half, there'd be a chain wallet and pair of Airwalks. Eric Gillin, Elizabeth Lippmann At the time, I'm sure I was the height of fashion. Show More Summary

Ad of the Day: Who Needs Perfect? Ronda Rousey Doesn't in This Intense Reebok Ad

It's been seven months since the fight in which she lost her bantamweight title. But now Ronda Rousey is back in the spotlight—this time for Reebok—and it looks like she's got something to say. The UFC champion appears with flowing hair and a sparkly low-cut dress, standing in the middle of a film set. Show More Summary

How Ghostbusters Went From Low-Budget '80s Flick to Scary-Big Franchise

It'll take a few days before we know how Ghostbusters (the much-discussed flick slated for release this Friday) will perform at the box office, but it's easy to get a read on what the public already thinks of it. Head over to Sony Pictures' YouTube channel, click on the trailer and behold: Some 260,000 watchers have given it the thumbs up. Show More Summary

Why Sleep-Centric Marketing Is on the Rise

The pitches have become so plentiful that every time you close your eyes, you might be able to replay a mail-order mattress ad in your head. Except, you're rarely closing your eyes. Americans are notoriously—and increasingly—sleep deprived. Show More Summary

When The Unthinkable Happens: News Is Tougher To Take

Not too long ago, I really was blind enough to think that a teacher's son walking into a classroom of first-graders and opening fire was as bad as the news could possibly get. As we know now the news continues to remain grim, defying humanity and common decency so that sadness and declarations of "the worst" you fill in the blank in U.S. Show More Summary

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