The last time a horse won the Triple Crown—1978, when Affirmed did it—the sports marketing world was a very different place. In those days, the height of sophistication in sports-centric advertising was watching Yankees owner George Steinbrenner and manager Billy Martin argue about whether Miller Lite was less-filling or tasted great. Show More Summary
News of the tablet first came from the west. Steve Jobs celebrated celebrated the beginning of this decade with a few thousand of his fans: “We want to kick off the year and introduce a truly magical and revolutionary product.” Then it came from the East, with Rupert Murdoch’s The Daily, the first publication to...
On Sunday, in the course of an article about Democratic presidential candidate Senator Bernie Sanders attracting huge crowds in Iowa, the New York Times told us that: some of Mr. Sanders's policy prescriptions -- including far higher...Show More Summary
When Roseanne Barr sang the National Anthem at a 1990 San Diego Padres baseball game, no one seemed to remember she was a comedienne. She made fun of herself by singing the lyrics off-key, in her white trash persona made famous by her...Show More Summary
Does any advertiser do father-daughter storytelling better than Subaru? The automaker and Minneapolis agency Carmichael Lynch have been churning out emotional "Daddy's girl" spots for years. Most famously, of course, there was "BabyShow More Summary
Behind a DIY, delightfully haphazard set, you can find pieces of late-night history—carefully wrapped in plastic—that were unsanctimoniously chucked outside of the Ed Sullivan Theater. They're part of David Letterman's set, and Chris Gethard, a comedian whose interactive public-access show just made its move to cable's Fusion network, has them. Show More Summary
Earlier this year Bud Light released "Coin," a 90-second Super Bowl spot about a man who gets to play a real-life game of Pac-Man. That man is 30-year-old Riley Smith, who signed up for a Bud Light Focus group and wound up being chased by ghosts in one of the most-watched ads of 2015. Show More Summary
Pedigree would like you to consider how its dog food can help ease racial tensions. In a provocative new ad from BBDO New York, a standoffish white old-timer deadbolts his fortress of a house before taking his giant mastiff for a walk in his largely black neighborhood. Show More Summary
Last year Bud Light took experiential marketing to a new level with its secret party town, Whatever, USA, which turned Crested Butte, Colo., into a giant, all-expenses-paid beer bash for 1,000 of the Anheuser-Busch brand's lucky fans. Show More Summary
Zoom zoom, bitches! Breaking Bad star Aaron Paul contributes an awesome voiceover to "A Driver's Life," the first spot in Mazda North America's new "Driving Matters" campaign. Created by WPP's The Garage/Team Mazda and directed by RSA's...Show More Summary
It was not a good day to be a World Cup sponsor. The anti-FIFA sentiment is growing so vocal and the corruption so deep that brands are starting to have doubts about their affiliations with the world's biggest sporting event. Top sponsors...Show More Summary
In a somewhat surprising turn of events, The Economist in its May 23rd edition, published a piece with no name attached, where it labeled the idea of a basic income for all as "basically unaffordable." It then followed the publication...Show More Summary
The Mountaineer student newspaper at California’s Mt. San Antonio College no longer exists. About two months ago, the paper dropped its print edition, abandoned its website, ditched its longtime news production process, expanded its coverage base, and rejiggered its entire reporting philosophy. It also changed its name to SAC.Media. The result of all this reinvention: A...
How do you follow an icon like David Letterman and his perfect Late Show finale last Wednesday? For CBS, the answer might seem surprising: Simon Baker. Do not adjust your television sets; CBS is indeed currently airing repeats of The Mentalist, starring Baker, in the 11:30 p.m. Show More Summary
At CUNY on July 16 and 17, we are holding our second annual summit for entrepreneurial journalism educators and combining it with our first annual summit for social journalism educators. Two, two, two mints in one. Here’s the sign-up. We will start the day on Thursday, July 16 focusing on entrepreneurial journalism education, this year […]
Last week, KFC gave Colonel Harland Sanders a makeover, tapping SNL veteran Darrell Hammond for the return. Earlier this month, McDonald's brought back the Hamburglar, who was simultaneously reviled and loved. Are fast-food brands all...Show More Summary
Published the day after the fatal October 22 shooting on Ottawa’s Parliament Hill of Corporal Nathan Cirillo, a reservist guarding the National War Memorial, the Halifax Chronicle Herald editorial cartoon imagined the Memorial’s bronze World War I figures coming to life to comfort Cirillo. Show More Summary
Robert De Niro grew up near the Tisch School of the Arts. He has made eight feature films with Martin Scorsese, Class of 1964, who met editor Thelma Schoonmaker at Tisch. On Friday, De Niro followed 2014 Tisch Commencement speaker Scorsese with a wonderful pep talk of his own. Show More Summary
Day two at ad:tech San Francisco provided compelling technical insights and highlighted how great brands approach storytelling and content marketing. The post Highlights from Ad:Tech San Francisco 2015 Day 2: New Consumer Journeys, Marketing Automation and Master Storytellers appeared first on Flip the Media.
A couple recent events have gotten me thinking about diversity in children's TV content: Last week, I had dinner with a longtime friend who is a partner in a top-shelf arts media production company. We first met over 20 years ago when...Show More Summary