The 2016 Rio Olympics have come to an end, and over the past few weeks, marketers have spent at least $1.2 billion on national ads in hopes to making their brands known. Now, the question is: Which ones will be remembered? According to the emotion measurement firm Realeyes, 10 Olympics ads stand above the rest. Show More Summary
If, like me, you think that a President Trump would be (not to coin a phrase) a total disaster, Hillary Clinton's widening lead in the polls gave you about five minutes to breathe easier, until Trump replaced his campaign chairman with...Show More Summary
"Go online and put down, 'Hillary Clinton illness'"
With California suffering its worst water shortage in perhaps 1,000 years, VCU Brandcenter students devised a novel plan to curtail waste from standard kitchen and bathroom taps and spread the word about conservation. "With 'Cap theShow More Summary
"It was a risky thing for NBC to televise without stronger vetting."
Max Greenfield isn't just a famous actor from TV shows like New Girl and movies like The Big Short. He's also a wood-chopping and thumb-wrestling enthusiast—that is, according to Buick's new ads, in which he extols the virtue of theShow More Summary
A new way to report the news takes flight at CNN.
Eight female TV hosts in Egypt have been suspended, and they've been given one month to win their jobs back—if they come back a few pounds lighter. Via the BBC, the Al-Yawm al-Sabi website reports the state-run Egyptian Radio and Television Union issued the slim-down mandate, though the women...
After the DNC WikiLeaks emails, The Nation’s Joshua Holland acknowledged the DNC “came to loathe Sanders’s campaign,” however “there’s no evidence that they rigged the primaries.” Nothing exemplifies the amnesia of Debbie Wasserman Schultz’s...Show More Summary
In the above video produced by Scribd, author Chuck Palahniuk shares his experience writing Fight Club and how it was inspired by The Great Gatsby.
If you've ever thought of writing a letter to the president but were too lazy to swing by the post office, the process just got a whole lot easier. The White House has launched a chatbot for Facebook Messenger that lets any of the more...Show More Summary
In 1968, U.S. Olympian Bob Beamon soared 8.9 meters, surpassing the current long jump world record not by mere inches but by nearly 2 feet. Since that event at the Mexico City Olympics, no athlete in the games has matched—much less beaten—his distance (though fellow U.S. Show More Summary
In an unbelievable presidential election brimming with hilarious, incisive political comedy from late-night hosts and other comics, some of this year's best political satire came from Triumph's Election Special 2016. The special, which...Show More Summary
Raise your hand if you’re a reporter or editor who loves your newsroom CMS. You compose in it directly. There are story templates perfectly suited to your writing process, just complex enough. There are no extraneous fields to complete (or forget to complete). Every single person in the newsroom understands how to use it. Not...
In one of the most contentious sessions of the Television Critics Association's summer press tour so far, CBS Entertainment president Glenn Geller was repeatedly questioned about the lack of diversity in his network's fall slate, which...Show More Summary
Unless you happen to be a company like GE, Coca-Cola or McDonald's—a brand that can afford the reported $100 million to $200 million it costs to be an official Olympic sponsor—you'd better not mention the Rio games in your marketing. As social-savvy marketers have quickly learned, the U.S. Show More Summary
Can John Oliver’s 19 minutes rivet attention as all the bolts and screws continue to come undone in the local news business? That seems a hope against hope — and yet 3.7 million YouTube views of his Sunday evening HBO program say something. Oliver offered no new revelations, but he connected the dots as he...
Specs Age 50 Claim to fame Star and co-creator of The Jim Gaffigan Show on TV Land (Sundays, 10 p.m.); currently appearing in the Fully Dressed Tour Base New York Twitter @JimGaffigan Adweek: What's the first information you consumeShow More Summary
If you're not an official Olympic sponsor brand, talking about the Olympics on social media during the games can be a minefield thanks to the U.S. Olympic Committee's strict intellectual property rules. Some brands have managed to leverage the enthusiasm of the games without breaking the rules, however. Show More Summary
"You've got Colleen Clark up in the tree, trying to get down a SpongeBob SquarePants beach ball with a hockey stick."