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Netflix Just Announced Its Green Eggs and Ham Series in the Most Seussian Way

A Dr. Seuss classic is coming to streaming TV as a 13-episode animated series. Green Eggs and Ham, based on the children's book first published in 1960, is coming to Netflix—though sadly not until 2018. Executive producer Ellen DeGeneres says the project "combines two of my favorite things: Dr. Show More Summary

IN-NW Day 2: Brands Engaging Through Chaos, Change, and the “Drunk in Love” Emoji Video

A Swedish gaming nerd gets twice the viewership on YouTube as the top rated show broadcast television show in North America. Consumers don’t shop for plane tickets just by price, but by the level of agony they’re willing to endure for the amount they’re willing to pay. Show More Summary

The Newest of New Mainstream: How to Market to the LGBT Community

I spend a lot of time providing marketers with guidance on what strategies and tactics they should leverage in order to better appeal to the New Mainstream, which many consider synonymous with multicultural. Despite spending most ofShow More Summary

The Art of the Personal Project: Vincent Dixon

As a former Art Producer, I have always been drawn to personal projects. A personal project is the sole vision of the photographer and not an extension of an art director/photo editor or graphic designer. This blog thread is to feature the personal projects of photographers who advertise in LeBook. You can find him here: […]

Netflix Orders Up Green Eggs and Ham

A Dr. Seuss classic is coming to streaming TV. Netflix has ordered 13 episodes of Green Eggs and Ham, based on the children's book first published in 1960. Executive producer Ellen DeGeneres says the project "combines two of my favorite things: Dr. Show More Summary

If You're Not at Least Thinking About Branded Content, You're Missing Out

MIPTV may be the most important annual event in global TV entertainment, attracting about 11,000 buyers and sellers, but we ad guys usually aren't seen in Cannes until a couple of months later, when we arrive to chase Lions. In fact,...Show More Summary

Josh Earnest: Obama Will Not Revise ‘Thugs and Criminals’ Comment

While the Mayor of Baltimore is backing off a bit from her “thug” comments made on Monday, Press Secretary Josh Earnest says that President Obama will not revise his remarks about “thugs and criminals” in Baltimore made yesterday. When...Show More Summary

Baltimore Mayor Clarifies Her Use of the Word ‘Thug’

Mayor of Baltimore, Stephanie Rawlings-Blake, took a step back from her comments on Monday, where she referred to rioters in her city as “thugs,” by issuing a statement on Twitter. Rawlings-Blake has been under fire from Baltimore Councilman Carl...Show More Summary

Jenner's Thrill of Victory, Four Decades After the Olympic Gold Medal

I've now had three days to think deeply on the content and significance of the Bruce Jenner interview with Diane Sawyer on ABC News this past Friday night. My initial thoughts were published in the Washington Blade early Saturday morning, and I expressed a synopsis of my current thinking on HuffPost Live this morning. Show More Summary

Fashionistas Had to Post 26,000 Tweets to Crack Open This Mysterious Orb

Fashion-forward American women are willing to do a lot to get their hands on the season's "it" bag. But how about flocking to the Web to join in a rapid-fire Tweet-off for a slim shot at shattering a glossy black sphere with a handbag locked inside? Sure, they'll do that, too. Show More Summary

Leo Burnett Toronto Wins Big at Webby Awards for 'Like a Girl' Campaign

Results from the 19th Annual Webby Awards are in, and Leo Burnett Toronto scored a top honor this year, claiming the title of The Webby Agency of the Year. The title of Agency of the Year is awarded to the shop scoring the most Webby awards and nominations. Show More Summary

My Battle With My Pandora Station

My music tastes are simple. I like songs that make my toe tap, put a smile on my face and that are good to work out to. So when I browsed Pandora radio looking for my 'perfect station, it wasn't too tough to settle on 'Today's Hits Radio'. Show More Summary

Ad of the Day: Coca-Cola Embraces the Fist Bump and Gets Serious About True Friendship

Coca-Cola has embraced a useful visual shorthand for friendship—the fist bump—in its new marketing in Latin America. But that's just the beginning of a campaign that talks frankly to teens about stepping up for friends in difficult moments. Show More Summary

Today in Media History: News apps were still years away when iTunes opened in 2003

The Apple iTunes music store opened for Mac users on April 28, 2003. iTunes for Windows was released a few months later in October 2003. On July 11, 2008, Apple’s iTunes App store opened with 500 third-party applications for the iPhone and iPod Touch. Show More Summary

The Hangover: WHCD Weekend in Review

For better or for worse, another “Nerd Prom” has come and gone. And whether it was Grover Norquist serving whiskey at IJReview’s “Speakeasy” party or Keegan-Michael Key crashing the dinner as Obama’s anger translator, it was a weekend...Show More Summary

It's NewFronts. Here's What Advertisers Can Learn From President Obama.

Ever since Harry Truman made the first televised presidential address in 1947, TV has been the White House's go-to medium for speaking to the American people, unparalleled in reach and credibility. But in the past few months, the Obama...Show More Summary

What are the boundaries of today’s journalism, and how is the rise of digital changing who defines them?

After hearing about the topic of our new book Boundaries of Journalism, one of Matt’s colleagues stopped in to chat. He had just had a hotly contested debate over whether television sports reporters counted as journalists. He was making the argument that they did, and he looked to Matt apparently to sort things out. If...

Featured On Tim Cook’s Keynote – What It Takes

by Frederic Filloux At last October’s introduction of the new iPad Air, the creators of a clever iOS app named Replay were invited on stage. To get there, they went through a selection process that illustrates Apple’s perfectionism — and hidden application sophistication. Show More Summary

NBC News, ABC News, AJAM, CNN Among Sigma Delta Chi Award winners

The Society of Professional Journalist named the recipients of their Sigma Delta Chi Awards yesterday, recognizing exceptional professional journalism produced in 2014. Judges selected 85 honorees from more than 1,600 submissions, including selections from television and radio broadcasts, newspapers, online news outlets and magazines. Show More Summary

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