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Marshawn Lynch Headlines ESPN The Magazine's Leap into Video Games

ESPN The Magazine is dropping an "eSports" issue this week with Seattle Seahawks star Marshawn Lynch gracing its cover. In a feature story, Lynch, who is notoriously uncooperative with the media, gives an exclusive account of his role in Activision's Call of Duty: Black Ops III. Show More Summary

Fox News Must Stop Demonizing Black Males

By Michael Meyers What are Fox News Channel prime-time hosts like Bill O'Reilly and Megyn Kelly thinking when they keep wailing and calling their audiences' attention to "black-on-black violence?" O'Reilly puts it bluntly: "...Overwhelmingly...Show More Summary

Will Ads on Shipping Boxes Be the Key to Amazon's Profitability?

Some consumers came home last week to find tiny, yellow, chaos-loving creatures on their doorstep. Well, sort of: They were characters from the movie Minions, printed on shipping boxes as part of the e-commerce giant's latest move in its quest for revenue. Show More Summary

Ad of the Day: Honda Stretches Your Face in Fun, Trippy Launch Spot for HR-V

Conventional wisdom says millennials don't buy a lot of new cars. They're too busy playing with their iPhones. Or they're ideologically opposed to gas-guzzling, pollution-spewing automobiles. Conventional wisdom is often wrong, however. Show More Summary

Virtual Reality: The Future of Narrative Journalism?

2 months agoMedia / New Media : Idea Lab

This was the first time I had stepped foot in a refugee camp. I was in the Zaatari Refugee Camp, waiting for Sidra, a 12-year-old girl who has spent the last 18 months in Jordan, to lead me around the settlement. We met her family, walked to school, and visited the nearby bakery. We saw […]

More facts on mobile 

2 months agoMedia / New Media : Monday Note

by Frederic Filloux New mobile internet trends have caught my attention this week. Today, we look at their impact on the news business. (1) In developing countries, mobile growth keeps accelerating. In Nigeria (pop: 173 million, median age: 18), based on page views count, 76% of internet traffic now comes from mobile. Show More Summary

Why American Pharoah May Be the Most Brand-Friendly Horse Ever

The last time a horse won the Triple Crown—1978, when Affirmed did it—the sports marketing world was a very different place. In those days, the height of sophistication in sports-centric advertising was watching Yankees owner George Steinbrenner and manager Billy Martin argue about whether Miller Lite was less-filling or tasted great. Show More Summary

Newsonomics: La Presse’s bet on tablets and its crossover calculus

News of the tablet first came from the west. Steve Jobs celebrated celebrated the beginning of this decade with a few thousand of his fans: “We want to kick off the year and introduce a truly magical and revolutionary product.” Then it came from the East, with Rupert Murdoch’s The Daily, the first publication to...

NYT: Taxing Wealthy and Cutting Pentagon Make Sanders 'Unelectable'

On Sunday, in the course of an article about Democratic presidential candidate Senator Bernie Sanders attracting huge crowds in Iowa, the New York Times told us that: some of Mr. Sanders's policy prescriptions -- including far higher...Show More Summary

What a Difference 25 Years Makes

When Roseanne Barr sang the National Anthem at a 1990 San Diego Padres baseball game, no one seemed to remember she was a comedienne. She made fun of herself by singing the lyrics off-key, in her white trash persona made famous by her...Show More Summary

Ad of the Day: Subaru Just Made Another Great Father-Daughter Tearjerker

Does any advertiser do father-daughter storytelling better than Subaru? The automaker and Minneapolis agency Carmichael Lynch have been churning out emotional "Daddy's girl" spots for years. Most famously, of course, there was "BabyShow More Summary

Meet the Man Reinventing Late Night: A Public-Access Star Who'd Rather Fail Than Bore You

Behind a DIY, delightfully haphazard set, you can find pieces of late-night history—carefully wrapped in plastic—that were unsanctimoniously chucked outside of the Ed Sullivan Theater. They're part of David Letterman's set, and Chris Gethard, a comedian whose interactive public-access show just made its move to cable's Fusion network, has them. Show More Summary

The Star of Bud Light's Pac-Man Stunt Had No Clue He'd Be in a Super Bowl Ad

Earlier this year Bud Light released "Coin," a 90-second Super Bowl spot about a man who gets to play a real-life game of Pac-Man. That man is 30-year-old Riley Smith, who signed up for a Bud Light Focus group and wound up being chased by ghosts in one of the most-watched ads of 2015. Show More Summary

Ad of the Day: Pedigree Tackles Race in America in This Provocative Spot

Pedigree would like you to consider how its dog food can help ease racial tensions. In a provocative new ad from BBDO New York, a standoffish white old-timer deadbolts his fortress of a house before taking his giant mastiff for a walk in his largely black neighborhood. Show More Summary

Welcome to Whatever, USA, Bud Light's Big Party for a Few Fans

Last year Bud Light took experiential marketing to a new level with its secret party town, Whatever, USA, which turned Crested Butte, Colo., into a giant, all-expenses-paid beer bash for 1,000 of the Anheuser-Busch brand's lucky fans. Show More Summary

Ad of the Day: Aaron Paul Guns It in Mazda's Time-Traveling New Spot

Zoom zoom, bitches! Breaking Bad star Aaron Paul contributes an awesome voiceover to "A Driver's Life," the first spot in Mazda North America's new "Driving Matters" campaign. Created by WPP's The Garage/Team Mazda and directed by RSA's...Show More Summary

Vilified World Cup Brands Should Wonder if FIFA Sponsorship Is Worth the Trouble

It was not a good day to be a World Cup sponsor. The anti-FIFA sentiment is growing so vocal and the corruption so deep that brands are starting to have doubts about their affiliations with the world's biggest sporting event. Top sponsors...Show More Summary

The Basic Affordability of Basic Income

In a somewhat surprising turn of events, The Economist in its May 23rd edition, published a piece with no name attached, where it labeled the idea of a basic income for all as "basically unaffordable." It then followed the publication...Show More Summary

What happened when a college newspaper abandoned its website for Medium and Twitter

The Mountaineer student newspaper at California’s Mt. San Antonio College no longer exists. About two months ago, the paper dropped its print edition, abandoned its website, ditched its longtime news production process, expanded its coverage base, and rejiggered its entire reporting philosophy. It also changed its name to SAC.Media. The result of all this reinvention: A...

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