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This Indie Agency Won Over Top-Tier Clients Thanks to Enduring Relationships

Specs Who (L. to r.) Creative director Marcus Kemp, COO, production director Pamela Hopkins, CEO Blaine Lifton and senior art director Laramie Lifton What Full-service ad agency Where New York Before founding Hyperbolous, CEO Blaine Lifton built enduring relationships at previous agencies with clients like WebMD and Sleep Number. Show More Summary

10 Laziest Takes of Election Season 2016

The 2016 election season is roughly half over, but already certain tried-and-true trends have emerged in coverage. Generating original content is hard; generating it over and over over the course of an ever-elongated election season is near impossible.

A year into its new original content strategy, Upworthy is focusing on do-good videos instead of clickbait

2015 was the year that Upworthy not only gave up on clickbait, but apologized for helping it spread. “We sort of unleashed a monster. Sorry for that,” Upworthy co-founder Peter Koechley said last March, referring to the site’s pioneering use of you’ll-never-guess-what-happened-next headlines, which dominated people’s Facebook feeds circa 2014. Upworthy has come a long way...

Live, local, late breaking: On Facebook Live, news outlets take a cue from TV (but don’t call it TV)

Around 5 p.m. on April 1, everyone in our little office crowded around my desk, watching a live video of baby goats roaming inside BuzzFeed Motion Pictures president Ze Frank’s office — a prank by staffers for his birthday. Would Frank be angry? Would the goats escape?? Would chaos ensue?! Five of us waited for...

Entitled? Try Empowered: Why Millennials Work the Way They Do

What's the matter with "kids" today … at work? Across our great nation, grumpy middle managers, executives and owners alike are wondering who these fresh-faced, impatient and entitled millennials think they are with all their outsized demands. Show More Summary

How 5 Sneaker Brands Are Convincing Millennials to Lace Up

Millennials famously crave deeper, meaningful involvement with the world around them—and they often view athletic footwear and apparel as a means of strengthening that connection and enhancing their personal growth. While old-schoolShow More Summary

"Burning Down the House"

My recent Nation columns are as follows: "Obama and the Cult of 'Credibility'"with the subhead "As his tenure draws to a close, the president is finally ready to challenge the foreign-policy establishment," and "President...Show More Summary

Seth Meyers and His Dog Frisbee Will Help Market the 2017 Pacifica

A week after NBCU and Vox Media announced a new advertising program called Concert, the cross-platform ad play is ready for its close-up. NBCU chose today, National Pet Day, to kick off the campaign for Chrysler's 2017 Pacifica while also promoting Universal's upcoming animated film, The Secret Life of Pets. Show More Summary

How Kylie Jenner Built a Sprawling Audience—and a Booming Brand—at Age 18

There are few narratives in modern celebrity culture as unexpected as the ascent of the Kardashian-Jenner family. When they first appeared on America's televisions in 2007 as the stars of E!'s reality series Keeping Up With the Kardashians,...Show More Summary

Irish Spring's Revival Puts the Bro in Brogue and Keeps Ridiculous Celtic Clichés Alive

Ever wonder what people in Ireland do for kicks? Well, if you want to see for yourself, Aer Lingus runs 12 direct flights daily out of North America. Or you could just save money and time by watching the latest videos for Irish Spring. Show More Summary

Chambong – Because it’s Comm Lead Awesome!

Featured image: The Chambong logo from the Chambong press kit.  What do you get when you combine champagne, the concept of a “beer bong” and one cute elephant mascot? A Chambong, of course!  If you’re not familiar with the portmanteau,...Show More Summary

Moyers & Co. Cites FAIR on Media Consolidation

Michael Corcoran, writing in Moyers & Company, cites FAIR's critique of media deregulation in the 1990s.

Here's What Not to Fall For on April Fools' Day

Don't believe everything you read on the Internet—but especially not on April 1. April Fools' Day is the perfect, albeit well-worn, opportunity to post on Facebook that you're pregnant or to inform your significant other that you just won the lottery. But if you'd rather read about the day's...

Vox and the False Consensus of ‘Most Economists Agree’

Much of Vox's analysis pivots on the toxic cliche, “most economists agree/think/say/believe,” and its equally toxic cousin, “most experts agree/think/say/believe.” This cliche is frequently used without a shred of evidence for said consensus.

In Defense of "Yelp for People" Uncut: When Exes are Dangerous but not Illegal

After harsh backlash with concerns about cyberbullying, the app "Peeple," which serves reviews of people in the way that Yelp does for restaurants, was gutted of its original spirit and rendered useless. But its founder Julia Cordray...Show More Summary

Certain Songs #494: The Geraldine Fibbers – “Seven or in 10”

2 months agoMedia / Publishing : Booksquare

In 1996, Rox and I saw The Geraldine Fibbers at Slim’s in San Francisco. And they killed, with a sound that was a little bit country, a little bit Siouxsie, and a whole lotta noise, as led by guitar genius Nels Cline. So there was aShow More Summary

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