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Social Media Lacks the "Ask Your Doctor" ROI Common for Print & TV DTC Advertising

Practically every print and TV direct-to-consumer (DTC) ad  prominently includes the statement "Ask Your Doctor if [BRAND X] is Right for You!" Advertisers call this the "Call to Action," which is the linchpin of all advertising; i.e.,...Show More Summary

Specialty Pharmacy’s Bright but Complex Future: Seven Reflections on #Armada15 (rerun)

This week, I’m rerunning some popular 2015 posts, so I can work on the forthcoming 2015-16 Economic Report on Pharmaceutical Wholesalers and Specialty Distributors.  Click here to see the original post and comments from May 2015. And...Show More Summary

NORD 2015 Rare Diseases & Orphan Products Breakthrough Summit

NORD 2015 Rare Diseases & Orphan Products Breakthrough SummitOctober 21-22, 2015 | Arlington, VAThe ONLY Rare Disease Conference Co-Sponsored by the FDA: www.nordsummit.orgDrug Channels readers will save $200 off the standard registration...Show More Summary

Boehringer Ingelheim Supports Undocumented Immigrants & Sides with Latino TV vs. Donald Trump. Bravo!

Click on image for an enlarged, uglier view. Two stories caught my attention yesterday: One involved drug company Boehringer Ingelheim and Spanish-language television network Telemundo. The other involved Donald Trump and another Spanish-language...Show More Summary

What’s Behind Walmart’s Pharmacy Profit Warning?

Last week, Wal-Mart Stores surprised everyone by highlighting reduced profits from its pharmacy business. In corporate-speak, these were called “headwinds from pharmacy reimbursements” on its quarterly and annual earnings. InvestorsShow More Summary

How Did the FDA Capture Kim Kardashian's Social Media Posts So Quickly?

Kim Kardashian posted a violative Diclegis® ad on Instagram (read “Kim Kardashian's Diclegis Instagram Post Raises Issues of Transparency, Drug Safety, and Learning from History”). She was paid to do that by Duchesnay -- the companyShow More Summary

The Retail Generic Drug Inflation Slowdown: It’s Real

Looks like stock prices aren't the only things that have stopped rising. As we predicted in April, generic price increases are slowing down. For the second quarter of 2015, we again found that generic drug price increases were lower than our previous examinations. Show More Summary

The Irrelevance of Social Media for Pharma Marketing

The pharmaceutical industry has often been criticized for being behind the "digital curve," meaning that it lacks the expertise to fully take advantage of the Internet and social media to improve marketing and communications. Back in...Show More Summary

Real-Time Benefit Verification & ePrior Authorization Benchmarking Summit

Real-Time Benefit Verification & ePrior Authorization Benchmarking SummitOctober 22-23, 2015 | San Francisco, CAwww.cbinet.com/epriorwestCBI’s third installment of the Real-Time Benefit Verification (RTBV) & ePrior Authorization (ePA)...Show More Summary

One Billion Dollars! O Valeant! Sung to tune of O Canada!

Shortly after the FDA approved Addyi (the "pink pill"), Canadian pharma company Valeant announced it would buy Sprout for $1 billion. Was it a good buy? Read more »

Weekly Roundup 8.21.15

We are at the end of summer. Though not young, my mental calendar is still locked into the mentality regarding the beginning of school. This is the last week to relax before the onslaught of back to school, days full … Continue reading ?

Catching Up With Cardinal Health China

Pharma distribution nerds, rejoice! Cardinal Health has just released its 10-K annual report for its 2015 fiscal year, which ended on June 30. Unfortunately, Cardinal continues to reduce the amount of information it discloses to investors and others. Show More Summary

His and Hers Hand Towels Monographed with Viagra and Addyi Logos. Only $20!

This is a pair of soon-to-be classic hand towels.  His and Hers Hand Towels Monographed with Viagra and Addyi Logos $20.00 USD Overview Handmade item Materials: terry cloth, sildenafil citrate, flibanserin, microcrystalline cellulose, etc. Show More Summary

2014’s Fastest-Growing, Private Specialty Pharmacies (From the Inc. 5000 List)

Time for our annual review of the Inc. 5000 list, the magazine’s annual ranking of the fastest-growing private companies in the United States. While the list includes only those firms that submitted data to Inc. magazine, it offers a...Show More Summary

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