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Pfizer's New Viagra TV Ad Has a Unique Mobile "Call to Action"

As reported by FiercePharma (here), Pfizer’s new TV commercial for Viagra, which encourages patients to text a keyword from their mobile phones to receive special discounts, appears to be "a first" for pharma Marketing. I decided to have some fun with a few stills from the ad:

Does FDA Guidance About Pharma Communications with Payors Open a Path to Off-Label Discussions?

At the November, 2016, FDA public hearing on off-label promotion, representatives of the drug industry made a case for allowing companies to inform payers of off-label uses of their products. Payers “play such a gatekeeping role with...Show More Summary

New 2017 Part D Enrollment Data: Walgreens and Walmart Trounce CVS in Preferred Networks

Just-released data from the Centers for Medicare & Medicaid Services (CMS) confirms that preferred cost sharing networks will continue to dominate Medicare Part D. Our exclusive analysis finds that for 2017, 73% of seniors are enrolled in Prescription Drug Plans (PDPs) with preferred pharmacy networks. Show More Summary

PBMI 22nd Annual Drug Benefit Conference

PBMI 22nd Annual Drug Benefit ConferenceMarch 6 – March 8, 2017 | Orlando, FloridaLocation: Loews Portofino Bay Hotel at Universal OrlandoThe conference will kick off with an opening speech by Scott Gottlieb, M.D. Dr. Gottlieb is a practicing physician and Resident Fellow at the American Enterprise Institute. Show More Summary

Fact Checking Puzzling Criticisms of a "Puzzling" DTC Study Proposed by FDA

I get periodic emails from Bob Ehrlich, Chairman of DTC Perspectives, Inc., giving his opinion on various direct-to-consumer (DTC) advertising issues. Although I often do not agree with Ehrlich on many issues, I value his perspective...Show More Summary

Top Pharma Companies on Facebook

Back in August, 2011, Facebook opened up comments on ALL pharma pages, which meant that the pharmaceutical industry no longer was able to shut off comments on their product-related pages. Consequently, several companies decided to shut...Show More Summary

Yes, Commercial Payers Are Adopting Narrow Retail Pharmacy Networks

ICYMI: CVS drugstores were booted from the pharmacy networks of Blue Cross and Blue Shield of Alabama. It's more evidence for preferred and limited pharmacy networks in commercial plans. But how many payers are adopting these new narrow...Show More Summary

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FDA Study is Designed to Justify a New BadAd Program for Consumers, IMHO

The FDA plans to do two new studies supposedly to gauge the “ability of consumers and healthcare professionals (HCPs) to independently identify deceptive prescription drug promotion” (see the Federal Register Notice here). A closer examination...Show More Summary

14th Annual World Health Care Congress

14th Annual World Health Care CongressApril 30 – May 3, 2017 | Washington, DC Don't forget to reserve your seat at the table with Health Plan and Payer decision makers at the 14th Annual World Health Care Congress taking place April 30-May 3, 2017 in Washington, DC. Show More Summary

Lessons that Last, and Last, and Last: 400 Pearls and Still Counting

In conjunction with the publication of the 400th Pearls article, PLOS Pathogens Pearls Editor Joseph Heitman reflects on the continued success of Pearls, an Open Access compendium of the “lessons that last”. There are a number of wa...

Specialty Pharmacy M&A: Our Look at 2016’s Deals

For 2016, we estimate that total prescription dispensing revenues from specialty drugs at retail, mail, long-term care, and specialty pharmacies hit a record $115 billion. Specialty dispensing revenues continue to grow at double-digit...Show More Summary

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