Rebecca Lockhart, PLOS Medicine Publications Assistant, reflects on Médecins Sans Frontières (MSF) Scientific Days 2016. At this year’s annual scientific conference held by Médecins Sans Frontières (MSF) the dominant theme was clear from the programme
Back when the Office of Prescription Drug Promotion (OPDP) issued regulatory action letters on a regular basis (either Warning Letters or Untitled Letters) regarding what the agency saw as infractions in the course of promotional speech, I would post a … Continue reading ?
It’s Memorial Day again! Dig into these noteworthy news patties, grilled to perfection on the Drug Channels barbecue. In this issue: Increased media scrutiny for pharmacy benefit managers (PBMs)? The history behind Biologics specialty...Show More Summary
Let's face it. Pharmaceutical sales reps are old-school as far as healthcare prescribers are concerned. A newly released (2016) Annual Healthcare Professional Communication Report (see insert below) by HealthLink Dimensions surveyedShow More Summary
Last week, the California Public Employees' Retirement System (CalPERS) announced that it had selected UnitedHealth Group’s OptumRx as its new pharmacy benefit manager (PBM). Read the press release. The three big PBMs—Express Scripts,...Show More Summary
Over the years I have tried to determine what portion of pharma's total marketing budget is devoted to digital and if that portion is increasing (see here, for example). Various sources look at various channels and it's not easy to compare one source with another. Show More Summary
In its latest earnings report, AmerisourceBergen gave a downbeat assessment of the challenges confronting its drug distribution businesses. It also unexpectedly reduced financial forecasts for both its 2016 and 2017 fiscal years. InShow More Summary
This week media carried reports that Twitter was going to making a shift in policy regarding space. Until now, you have been limited to 140 characters in your tweeting which included space for your – albeit tiny – URL and/or … Continue reading ?
Paul Simpson, Deputy Editor of PLOS Medicine, looks forward to this year’s Médecins Sans Frontières Scientific Days One of the highlights of my year is to attend the Médecins Sans Frontières (MSF) Scientific Days, a conference
Well, pierce my ears and call me drafty. Yesterday, Walmart announced that it will jointly source generic drugs to McKesson, its long-time brand-name drug supplier. Read the press release. Below, I outline why this long-expected deal makes sense for both companies. Show More Summary
The author of the embedded piece (click on "Read More"), David Anderson, is a managing partner at Insight NZ, a healthcare brand advertising agency. He argues that, by definition, marketing is "patient centric." The UK Chartered Institute...Show More Summary
Join IIR and celebrate the year of the AMP Rule at MDRP this September 20-22, at The Palmer House Hilton in Chicago, IL. This is your opportunity to benchmark best practices and gain solutions to overcome new operational challenges brought...Show More Summary
According to Forbes contributor Elaine Schattner, a physician who is writing a book on public perception of cancer, there is a "bright side" to metastatic breast cancer survival rates. Dr. Schatter cites a paper by Dr. Patricia Steeg...Show More Summary
Shire's B.E.D. symptom checklist, IMHO, is a perfect aid for people who wish to abuse a dangerous Schedule II controlled stimulant. According to my more or less truthful answers to the screener, I may suffer from B.E.D. and be able to...Show More Summary
Back in February in a post entitled “From HIV to Zika – The Role of Communications“, I listed several of the hallmark characteristics involving the communications environment and emerging pathogens, drawing not only on recent observations with respect to Ebola, … Continue reading ?