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How the big lie about "raising awareness" can sink your fundraising

Wouldn't you love it if every prospective donor to your organization had already heard of you, knew what you do, and believed you to be effective, efficient, and honest? Your fundraising campaigns would go better. Right? Of course that's true. Show More Summary

How to stay competitive in your fundraising career

According to LinkedIn, here are the top skills for 2017. Here are the hottest, most in-demand skills around the world: Cloud and Distributed Computing […]

Snap Out Of It!

In his post Friday — Presidential Inauguration Day in the U.S. — Roger admonished us … “My greatest concern today is for those who have become mired in fear, bogged down in some naïve cynicism, intent on tweeting and texting their shared disappointment and rage in a self-reinforcing loop of misery and despair. Snap out […]

How to Supercharge Your Non-Profit’s Donor Newsletters

Your non-profit’s newsletters (both e-mail and snail mail) can provide a powerful boost to your fundraising efforts… or they can bore your donors and be a hassle for your staff. Great newsletters can become a profitable prospecting tool for...Show More Summary

Last Day for Early Bird Discount on our Non-Profit Newsletters Class

This is a reminder that today (Friday, January 20th) is the last day to receive a special early bird discount when you register for our class How to Use Donor Newsletters to Raise More Money for Your Non-Profit.  Early bird registration closes at 7 PM tonight. During this 5 week online class, you’ll learn everything you […]

7 Year-End Fundraising Practices That Work All Year

Year-end fundraising is a bountiful time in the life of the nonprofit. Giving Tuesday and holiday-themed asks are just the beginning of the strategies that nonprofits employ for the end-of-year season. But many of these practices are too beneficial to reserve for the end of the year alone. Show More Summary

Test Your Nonprofit Knowledge

Do you know what was the first year that charities were required by law to provide copies of their 3 most recently filed Forms 990 to anyone making a request in person or in writing? Read more »

Free e-book reveals the secrets of raising more money with matching funds

A well-built matching funds offer can raise 10% to 50% more revenue than a similar message without a match. But first, you have to know how to build a matching offer. This free e-book form TrueSense Marketing reveals tested and proven techniques for fielding a successful matching funds campaign in any medium. Show More Summary

Thoughts On Inauguration Day

This is a day of fear … of anticipation … of celebration … joy and despair. In a divided nation and a divided world these disparate emotions are running wild all over the place. Down the hall in my tiny corner of the globe my neighbors are hanging flags and breaking open champagne to celebrate […]

GiveWell Incubation Grants

GiveWell Incubation Grants have become an increasingly substantial part of our work, and our impression is that not everyone who follows GiveWell is familiar with this program. This blog post is intended to (a) briefly explain and outline...Show More Summary

Thanking Volunteers on National Compliment Day

On January 24, 2017, we'll celebrate National Compliment Day ? a day of giving gratitude. Will you be thanking your volunteers? Here are some ideas.

Podcast: The ultimate fundraising lesson

The most important thing you can learn about fundraising -- the one thing that can make the difference between mediocrity and big-time success -- it's this: It's not about you. It's about your donor! It's so easy to talk about how great our organization is... Show More Summary

5 Questions Nonprofit Leaders Should Ask About Money

One of my predicted “5 Nonprofit Trends to Watch in 2017” is that we will see “More Analysis of What Nonprofit Financial Sustainability Requires.” In other words, I think (hope) in this new year that nonprofit leaders and their funders will work to figure out how to make nonprofits more financial sustainable. Financial sustainability means that both […]

Now is The Time for Bold Nonprofit Leaders

Nonprofit leaders tend to err on the side of caution. But these times call for something quite different. These times demand that you overcome the fear and risk-aversion that sometimes cripple your work. You no longer have the luxury of sitting by and waiting for “permission” to do what you have to do. This is the time […]

“All You Need Is Love”

“All you need is love, da…da…da-da…da. All you need is love, da da da-da da. All you need is love, love. Love is all you need.” The Beatles say so (and raised more money than most of us). Agents of Good says so. And Jeff Brooks says so. So it must be so. So let the donor […]

Guiding the Masses: 4 Qualities of a ?Perfect? Leader

When leading volunteers, you often come across problems that go beyond what others experience in their workplaces.

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