Why should you be using video in your online fundraising efforts? And in any other call-to-action email/online messages? Simple. Video improves conversion metrics. For example, here are some figures from Experian. Including the word ‘video’ in an email subject line increased open rates rose by 7%, conversion rates with a video rose by 21% and [...]
If you knew that your donors and activists were very concerned about their privacy online, what would you do to better protect their personal data that you have stored in your databases? Well you better start thinking about it. Today,...Show More Summary
The worst known outbreak of Ebola is happening right now in West Africa. According to the World Health Organization, the death toll is greater than 700 with the total confirmed / probably infected patients growing to more than 1,300....Show More Summary
Do you think of your donors as heroes? How about as superheroes? The 101fundraising blog has some suggestions at Treat donors like the superheroes they are: You write stories about them You ask for their help when in need You smoothShow More Summary
For many of us, technology has become such an integrated part of our daily lives, we barely even notice it. Can you remember life before cell phones? Before DVDs? And both of those things are already on their way out! … Continue reading ?
A framework to guide nonprofits in effectively assessing risk and opportunity in Pay for Success contracts.
Have you ever seen Disney’s Aladdin? The Genie, p […]
There are two constants in non-profit fundraising. They are: (1) Every organization wants to raise more money, and (2) Every organization is stretched thin on fundraising resources, including staff and budget Because these two constants hold true in 99% of non-profits, every non-profit I have ever talked with feels like it has a ton of […]
We have been agitating for U.S. fundraisers, in particular, to widen their demographic horizons in planning their fundraising strategies … specifically with respect to engaging the ethnic and racial segments that are driving our population growth. [See here and here.] But I must confess to being asleep at the switch myself. Only when contacted by [...]
The International Council for the Control of Iodine Deficiency Disorders Global Network (ICCIDD) advocates for and assists programs that fortify salt with iodine. Our preliminary work (writeup forthcoming) implies that even moderate iodine deficiency can lead to impaired cognitive development. … [CLICK TO READ MORE]
When we get stuck for blog post ideas, it’s nice […]
Why strategic networking matters, and three ways to encourage new managers and other emerging leaders to do it.
In joining the push for meaningful Sustainable Development Goals, foundations need to prepare for a long-term give-and-take approach.
A framework to make impact investing appealing to institutional investors and accessible to international nonprofits.
As of September 2013, 73% of online adults use social networking sites. If your nonprofit isn’t active on at least one social network, now is the time to get moving! A quick Google search will provide you with tons of best practicesShow More Summary
User research by the Nielsen Norman Group shows us 5 Tips to Get Donations on Nonprofit and Charity Websites: Clearly Explain What the Organization Does. ("On average, it took users about 6 minutes to locate information about the organization’s purpose, which was far too long. Show More Summary
Freelance communications strategist Jeremy Porter shares his knowhow in his e-newsletter, his blog (where this article first appeared) and via Twitter. For people to care about global warming it needs to be made relevant. This guide shows the language that’s simple and uncontroversial. In Nebraska, there’s a father thinking about his children’s health and […]
Is your nonprofit looking to add to your fundraising revenue with earned income? A lot of nonprofits are thinking about this these days. And […]
Look no further than how strategy is typically thought of by most nonprofits and their consultants and you’ll quickly understand why poor or no strategy is a major barrier to growth. First, what a meaningful strategy that leads to growth is NOT. Strategy that leads to growth is NOT asking three different copywriters to draft [...]
I recently spotted Letter To A CEO: The Surprising View In The Mirror on Forbes.com and it got me to thinking about our sector starts a conversation about sponsorship or a deeper commitment for support. While this article is geared toward CEO's, if you look at the data from your view AND his or her view...you may find some surprising information. Show More Summary