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What bad ads, bad cover letters, and bad fundraising have in common

Here's another truth from Roy H. Williams' MondayMorningMemo that's not at all aimed at fundraising, but speaks a great truth that can help you be a much better fundraiser. How to Win BIG if You're a Millennial: Bad ads are about you, your company, your product, your service. Show More Summary

How to Give an Exceptional Curtain Message

I love live theater. Supporting arts organizations is a joyful passion. Communication is also a passion of mine. Clear, bold communication is what I teach. Whether you realize it or not, your organization gives “live performances” every...Show More Summary

Learn the secret to real donor love

What exactly is "donor love"? For some, it's just an attitude. For others, it means doing fundraising you like on the mistaken assumption that donors are carbon copies of you. If you're serious about fundraising, donor love is a series...Show More Summary

The Gig Economy and the Nonprofit Sector

This month Yes Magazine published a happy go lucky article about the gig economy and how we should all LOVE IT because it gives […]

One of the top nonprofit books of the year

How to Turn Your Words into Money: The Master Fundraiser's Guide to Persuasive Writing has been recognized with a CausePlanet Choice Award 2016. It's one of several books I'm honored to be included among, chosen for "originality, insight, inspiration and applicability." Brooks explains what fundraising writing is not and what it should be. Show More Summary

Last Day to Register for our Fundraising Plan and Case for Support Class

This is a reminder that today (Friday, January 13th) is the last day to register for our new class How to Write an Amazing Fundraising Plan and Case for Support for Your Non-Profit.  Registration closes at 7 PM tonight. During this 4 week online class you’ll learn everything you need to know to write a supercharged fundraising plan and a compelling case […]

How not to sound like an idiot

There's a pretty good chance you sound like a complete idiot. Not you personally (I hope), but your organization's public communications. Most advertising, direct marketing -- and fundraising -- uses a tone you'd never use with your friends. Show More Summary

The amazing power of crazy envelopes in direct mail fundraising

Direct mail fundraisers struggle and sweat over the letter, working to make it persuasive and motivating. In many conversations about direct mail fundraising, it is as if the letter is the only thing that really matters. A have a slightly disturbing secret to tell you. Show More Summary

Do You Imagine What’s Possible?

Do you allow yourself to imagine what’s possible in your fundraising? As children we are encouraged to dream, imagine and talk about things that aren't yet real. As adults in the social sector we often spend more time talking about what can’t be done or what didn’t happen than what it will take to make something NEW happen. Show More Summary

The missing link in fundraising programs

Whether your fiscal year starts now or is only part of the way through, January is a good time to evaluate your fundraising progress. To help you're planning, here's an email I sent our Fundraising Kick subscribers yesterday. Good morning, Kickers! Listening to a conversation between Stephen R. Show More Summary

Two ways to turn your lousy first draft into fundraising that sings

The most important admission any writer can ever make is this: My first draft always, always, always sucks. It's not just you. It's me. And every other writer in the human race, from the worst writer of all time to the best. The difference between a good writer and a bad one is the good ones know their first drafts suck. Show More Summary

How to raise a lot more money by thinking small

You probably remember the photo of the body of a little Syrian boy, washed up on a Turkish beach in September 2015. It's a hard photo to look at; he looks like he's sleeping, in that sprawling, completely relaxed way that toddlers sleep. Show More Summary

Making a living without a job-An interview with Barbara Winter

Mazarine Treyz: Hey, everybody. Welcome. This is Mazarine Treyz of Wild Woman Fundraising and today I am talking with Barbara Winter, the author of […]

Last Day for Early Bird Discount on our Fundraising Plan and Case for Support Class

This is a reminder that today (Friday, January 6th) is the last day to receive a special early bird discount when you register for our new class How to Write an Amazing Fundraising Plan and Case for Support for Your Non-Profit.  Early bird registration ends at 7 PM tonight. During this 4 week online class, you’ll learn everything […]

How the worst Star Wars ever is like weak fundraising

So you pay for your parking, tickets, and popcorn to see the latest Star Wars movie. You settle in, the music starts blaring and the standard "crawl" floats across the giant screen. And this is what it says (don't worry, it's less than...Show More Summary

How to raise more money by making everyone hate your fundraising

This is one of the most difficult fundamental laws of fundraising, captured in Brooks' Fourth Law of Fundraising Animosity There is a direct correlation between the power and effectiveness of fundraising writing and the number of people who hate it. Show More Summary

How to improve your fundraising email year this year

A lot of what makes email fundraising ineffective is common practices we shouldn't be doing. The Constant Contact blog has some ideas for things to stop doing, at 7 Email Marketing Practices to Leave Behind in the New Year: Stop wingin' it. Show More Summary

New Donors in 2016? What’s Next?

Before you do ANYTHING else this week, please find out how many new donors you gained in 2016. These are your first-time supporters. Once you know that number, it’s time to create the plan to make sure they give again. The post New Donors in 2016? What’s Next? appeared first on Ignited Fundraising.

Most of the reasons your donors leave are your own fault

Why do donors go away? Here's some research at Know Your Own Bone: Why donors stop giving to cultural organizations: data. The finding includes the top reasons donors stop giving: Not acknowledged/thanked for previous gift: 244 Not asked...Show More Summary

How to Create a More Successful Fundraising Plan and Case for Support for Your Non-Profit

How strong is your non-profit’s fundraising plan?  Will you be able to use it to generate 10%, 20% or even 50% more revenue over the coming years? What about your case for support?  Is it compelling, emotional, and designed to get donors to write bigger checks, and to do so more often? If you’d like to learn how […]

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