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How to tell if direct mail is a viable fundraising medium for you

Why direct mail is great for many fundraisers It's where most charitable giving is happening today. Direct mail where the action is. If you want to make the big time in fundraising, you probably need to be involved in direct mail. It makes other media work. Show More Summary

How to Collect Donor Stories to Fuel Your Year-End Fundraising

At CauseVox, we’re believers in the power of story-driven fundraising. We’ve put storytelling at the center of our online fundraising platform because we know stories can change the world, and your fundraising campaigns. The post How to Collect Donor Stories to Fuel Your Year-End Fundraising appeared first on Ignited Fundraising.

How to make emotional connections with donors

Your relationship with donors is almost completely based on how it feels to give to your organization. It's up to you to do all you can to foster positive emotional experiences. Smart commercial marketers understand this, because it applies to them also. Show More Summary

Interview on how to make your year end appeals more effective

What is the best way to write fundraising appeals?   Recently I spoke with CauseVox about the core elements of effective fundraising appeals, how […]

How to build bonds of trust with your donors

One of the things that makes fundraising hard is the lack of trust many donors have for nonprofit organizations. A steady stream of charity scandals, amplified by the press, which frequently has added wide innuendoes, has created an atmosphere is distrust. Show More Summary

Last Day to Register for our Fundraising Events Class

This is a reminder that today (Friday, October 21st) is the last day to register for our new class How to Maximize Your Non-Profit Fundraising Events.  Registration closes at 7 PM. During this 7 week online class, you’ll learn everything you need to know to hold the most profitable events ever at your non-profit, including: […]

Fundraising secrets from Elmore Leonard

I recently came across the late Elmore Leonard's Ten Rules of Writing. Leonard was a novelist, most famously of crime fiction. But his rules apply surprisingly well to fundraising writing. Here they are, along with my annotations for fundraisers: Never open a book with weather. Show More Summary

6 things worth knowing about the psychology of giving

Check this out from Classy Blog: 6 Fundraising Psychology Hacks You Need to Know. These are the so-called tricks experienced fundraisers work with all the time: Identifiable Victim Effect (It's much easier to care -- and give -- if you see one person in need.) Psychic Numbing (This is the opposite of the Identifiable Victim. Show More Summary

Rally & Engage: How You Can Craft a Compelling Fundraising Story

On this episode Noah Barnett and I discussed how your organization’s culture matters more than you think and how to craft a compelling fundraising story that drives response (even without an ask). The post Rally & Engage: How You Can Craft a Compelling Fundraising Story appeared first on Ignited Fundraising.

Half-way branding does more harm than good to nonprofits

The other day I got an newsletter from a local nonprofit (which I won't name). The lead story on page one starts out like this: We are pleased to share [Charity]'s new brand with you! After much research, serious analysis and consideration, we made a decision on a new "look and feel" for our organization. Show More Summary

Try crazy subject lines to get your emails opened

Its hard to get your emails open. One thing worth trying: truly unusually subject lines, as described at My Emma: 3 risky tactics to try in your next email. Risky? Maybe. But how much more risky than getting the same old low open rates? Use a wacky subject line. Show More Summary

A truth about major gift fundraising

Major gift fundraising can be a wonderful experience for donors and for the nonprofit. The results are great - both for donors and for the nonprofits. But an unseemly truth about major gift fundraising is: it's hard. There are times of long, disciplined waiting. Show More Summary

What happens if you listen to your donors TOO MUCH

Donor psy Maybe you're listening to your donors too much. Surprised to hear me ask that? After all, fundraisers are completely in the business of supplying donors with what they want and need. The problem is, what they tell you they want is so often not at all what really motivates them to respond. Show More Summary

What you should know about soggy french dip and arrogant fundraising

Here's part of the menu board on a food truck near my office. They sell french dip sandwiches... (In case that's a bit hard to read, it says: Like the original french dip, all of our sandwiches come "pre dipped.") I'm a sort of french dip devotee. Show More Summary

The one thing that matters most to you success in fundraising

Ready for the secret to success in fundraising? The Veritus blog reveals it at The Beauty of Discipline:... no discipline, no growth. Major gifts work is all about staying focused on the plan and working it. This requires meeting consistently...Show More Summary

Four Phrases You Can Use to Make Asking for Contributions More Comfortable

I talk a lot about ways to raise money and not have to ask for the gift... but please don’t get me wrong... there ARE times it’s important to make the “ask.” Asking for the gift is part or all of your work if you have the position of:...Show More Summary

Herschell Gordon Lewis: Inspiration to fundraisers

by guest blogger George Crankovic, Senior Writer at TrueSense Marketing he blogs at The Clued-in Copywriter. Herschell Gordon Lewis passed away recently. Most people knew him as the "Godfather of Gore." Lewis achieved cult status asShow More Summary

This hospice appeal made more than ever before

Here’s a hospice appeal that I consulted on, that raised more than ever before for a hospice on the east coast. This person also […]

We need endings

What can you give your donor? Endings. Your appeal letter, your annual report, your grant proposal, your case statement, your capital campaign, your newsletter, […]

How to Raise More Money at Your Next Fundraising Event

Does your organization hold one or more fundraising events every year?  If so, keep reading… Each year, thousands of non-profits hold millions of fundraising events, but most of those events raise less than they should, and cause far too much hassle and stress for fundraisers and volunteers. If you’d like to learn how to raise more money from […]

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