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8 reasons people don't give to an organization

If you're having trouble raising funds, you might be tempted to blame it on donors: They're too uneducated. Too selfish. They don't get it! Blaming your donors is a lot like digging a hole: The more you do it the hard it is going toShow More Summary

If you had $1,000 to spend on marketing, what should you do?

MT: Hey, everybody. Welcome. This is Mazarine Treyz of Wild Woman Fundraising and today I have the pleasure and the privilege of interviewing B.J. […]

How to Maximize Planned Giving at Your Non-Profit

What do you think when you hear the term “planned giving?” Do those words conjure up images of long legal documents, years-long cultivation cycles, and headaches for you and your team? Would you believe me if I told you that for the most part, planned gifts are easy to obtain, simple to create, and can […]

5 ways to know if a fundraising consultant is lying

How can you tell if a fundraising consultant is lying? His lips are moving. Sorry. Wrong joke. I should emphasize that fundraising consultants are fine, upstanding people. They tell the truth literally dozens of times every year. I myself am a fundraising consultant, and you know you can trust me. Show More Summary

Last Day to Register for our Fundraising by Mail Master Class

This is a reminder that today (Friday, April 21st) is the last day to register for our new class The Fundraising by Mail Master Class: Everything You Need to Know to Raise More Money through the Mail.  Registration closes today at 7 PM. During this 6-week multimedia class, you’ll learn everything you need to know to raise more money […]

Why informing donors is not fundraising

by guest blogger George Crankovic, Senior Writer at TrueSense Marketing he blogs at The Clued-in Copywriter. Facts, explanations, information. This is the stuff you'd think donors would welcome. After all, how else are they supposedShow More Summary

A personal announcement ... and a great opportunity for you

Remember that scene in The Wizard of Oz when Dorothy's house is finally dropped to earth by the tornado, and she cautiously opens the door to see where she is? As the door opens, you see outside -- and it's blazing with saturated, bright color. Show More Summary

How to practice the better way of doing fundraising

Is your fundraising stuck in low-involvement mode, where you have to communicate with your donors a lot, and you get low response rates, low average gifts, and have low donor retention? If so, you aren't alone. That's the way a lot of fundraising works these days. Show More Summary

When Things Don’t Go As Planned

The more simple your systems and plan, the easier it is to adapt in times of stress. Do you have multiple grant proposal deadlines in the next few weeks? Or is your biggest fundraising event of the year in the next few weeks and it has so many moving pieces it’s like a house of […] The post When Things Don’t Go As Planned appeared first on Ignited Fundraising.

Easy-to-make fails that hurt your brand

A strong brand can improve fundraising. A strong brand rarely happens by accident. It's all to easy to undermine your brand by accident, as noted on HubSpot's Marketing Blog, at 6 Branding Mistakes Undermining Your Image: Inconsistency...Show More Summary

Last Day for Early Bird Discount on our Direct Mail Fundraising Class

This is a reminder that today (Friday, April 14th) is the last day to receive an early-bird discount when you register for our new class How to Raise More Money through Direct Mail Fundraising.  Early bird registration closes at 7 PM tonight. If you want to send out better fundraising letters that raise more money than ever […]

Podcast: The upsides and downsides of holiday-based fundraising

Some of the strongest fundraising is connected to specific holidays. Some of the most ineffective fundraising is also connected to specific holidays. The special edition podcast will show you how to put holidays to work for you. And when not to do it at all. Show More Summary

How emotional experiences can drive donor loyalty

I'm sure nobody is surprised that the way a company makes you feel has a lot to do with how likely you are to keep doing business with it. That's what a new study, reported at the Customer Experience Matters Blog shows: Examining 10 Emotions, 8 Interactions, and Resulting Loyalty. Show More Summary

Telling the Story of One vs Many = More Money

After telling and coaching literally thousands of stories, I can confidently say nonprofit storytelling is more successful when it focuses on just one person. The post Telling the Story of One vs Many = More Money appeared first on Ignited Fundraising.

Why you should consider the "100% to programs" offer

Some folks are virtually apoplectic about Charity:Water's claim to donors that 100% of their donation can go to clean water projects. It's sleight of hand! It's dishonest! I'll grant it's something like sleight of hand. But there's nothing dishonest about it. Show More Summary

New Charity Village Salary Survey Highlights

Jen Ross (Director, Marketing) of Charity Village was kind enough to answer a few of these questions for me about CharityVillage’s new 2017 salary […]

4 things to stop doing once you discover your fundraising career strengths

Are you tired of certain aspects of your fundraising work? Do you wish, for example, that your weekly staff meetings could be shortened to […]

What children's books get right -- and fundraisers can too

Children's books -- the good ones, anyway -- work because they realize kids won't put up with the crap many authors want to shovel onto them. The story has to stay simple, on-target, and focused on the reader. Fundraising -- the good...Show More Summary

Interview with Peter Drury

Today I have the privilege of interviewing Peter Drury, who is the Director of Corporate & Foundation Relations, for Seattle Children’s and Adjunct Professor at […]

Last Day to Register for The Board Fundraising Blueprint

This is a reminder that today (Friday, April 7th) is the last day to register for our newest class The Board Fundraising Blueprint: How to Motivate and Equip Your Board to Raise More Money Than Ever Before.  Registration closes at 7 PM tonight. During this 6-week multimedia class, you’ll learn everything you need to know to get your […]

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