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Revitalizing Fundraising
We work in a challenging profession. There is a lot about what we do that is exciting but a lot that can sometime feel overwhelming. My wife and I recently had a baby. I use to think I had some measure of selflessness in me. Getting married I started to get a vague idea that [...]
Flipboard features the new magazine “The Fundraising Life”
I love using Flipboard. It’s a handy app got me back into regular blog reading. This spring, they created a way for users to build their own magazines. It is a simple way for users to curate content. Content curation is a huge life skill, at least for online work. So last month when my [...]Show More Summary
The secret for nonprofits recovering from a recession
Yesterday I wrote about Giving USA’s 2013 Report and the highlights about giving last year. At the end of the npVOICES interview with Gregg Carlson of the Giving USA Foundation, Steve MacLaughlin asked for Gregg’s impressions for fundraisers. With 50 years of tracking giving, Gregg shared his take away: nonprofits that kept asking for money [...]Show More Summary
Charitable Giving Increases for the Third Year in a Row
This year's Giving USA 2013: The Annual Report on Philanthropy for the Year 2012 was just released yesterday. If you're like me with a passion for the positive, there's a lot of good news to read about! Any kind of charitable givingShow More Summary
Effectively Using Giving Societies and Donor Clubs – (Part II)
This is the final part of a two part series on using donor clubs to raise more money at your non-profit. In Part I, we looked at what giving societies and donor clubs are and how they should be used. In this part, you’ll learn how to set up successful giving societies at your organization. [...]
4 Helpful Tips for Nonprofit Fundraising Success
Fundraising is an important part of every nonprofit organization’s mission. Yet, there are so many different types of nonprofit fundraising campaigns, it can be difficult to figure out which type of fundraiser is right for your organization. Here are some helpful fundraising tips to help you create a successful nonprofit fundraising campaign. Fundraising Theme: Be sure […]
How to make your donation form better
Poorly built donation form pages will cost you a lot of lost revenue. And what constitutes poor built may surprise you. Here's a post from npENGAGE you should read: Donor Acquisition: 3 Donation Form Tweaks that will Quickly Improve Online Fundraising. Show More Summary
Charitable Giving Recovering Faster Than Anticipated – Giving USA
In the latest edition of npVoices, host Steve MacLaughlin interviews Gregg Carlson of the Giving USA Foundation about the 2013 Giving USA report. Giving USA 2013 The latest Giving USA report is fairly encouraging. In 2012, $316 billion was given to charity. This means charitable giving showed a 3.5% increase over 2011. Here’s why Carlson [...]Show More Summary
The 2 Most Important Items for Fundraising Success
In working with countless organizations over the past dozen years, I have learned that there are two important items that no non-profit can live without… and which greatly affect an organization’s ability to thrive. What are these two documents? Your Fundraising Plan and Your Case for Support It doesn’t matter how small or large your [...]
Make your nonprofit website usable for seniors
If you're a fundraiser, you should also be conversant in "elder marketing." These are the people who drive the charitable giving bus. And they're steadily moving online. That's why you should look at this study at Jakob Nielsen's Alertbox: Seniors as Web Users. Show More Summary
Effectively Using Giving Societies and Donor Clubs – (Part I)
Today we are starting a new two-part series on how to effectively use giving societies and donor clubs at your non-profit. In this article, we’re going to look at what these groups are and how they should (and shouldn’t) be used. Next week in Part II, we’ll look at how to set up successful giving [...]
Developing Your Personal Giving Strategy: A Donor’s Guide to Safe Giving
The tough economy in the wake of the “Great Recession” has made giving tough for many. Add to this the seemingly constant news reports of scam charities ripping off donors, and the joy of giving is practically stolen. I’m creating a guide currently called “Developing Your Personal Giving Strategy” to help you and your donors [...]Show More Summary
Golf Fundraising Ideas – Islander Invitational Golf Tournament
The Islander Sports Foundation will host the Islander Invitational Golf Tournament on July 3. Their golf fundraising ideas include a luncheon, cocktail hour, an awards ceremony and a raffle in addition to the lively charity golf tournament itself held at the beautiful Coronado Municipal Golf Course. Donors and participants will not only have fun golfing […]
What an effective email fundraising subject line!
As a fundraising coach, I take a critical look at fundraising letters and emails. It’s always thrilling to be pleasantly surprised! Last week, I was pleasantly surprised to look in my inbox and see this email subject line: Email subject line: “You made this happen.” Isn’t that a great email subject line?! I couldn’t wait [...]Show More Summary
How to make an ad man jump out the window
Another great cartoon from Marketoonist: Why can we imagine an advertising creative director ending it all because someone wants to see proof that his work actually accomplishes what it's meant to accomplish? Easy: He knows it won't come out looking good. Show More Summary
Two tempting ways not to raise funds
Failed fundraising projects often have one (or both) of these basic faults: Pedagogical. It's trying to educate people into giving. Polemical. It's trying to debate people into giving. Neither one works, as noted at Happy Donors: The #2 Secret to Writing Fundraising Letters that Maximize Results. Show More Summary
Shy and Introverted: You Can Be a Great Fundraiser
Guest Post by Brian Saber I’m delighted to share this week’s guest post by Brian Saber, President of Asking Matters, who specializes in helping fundraisers find the Asking Style that works best for their personality. Big Admission: I’ve...Show More Summary
Connecting with Boomers in your fundraising
If you're hoping to raise money from Boomers (and you'd better be doing that!) -- here are some thoughts from the Engage:Boomers blog: New Branding Rules. Check out these hints for connecting with the demographic group that will soon (if not already) dominate the ranks of your donors: I'm not a stereotype. Show More Summary
Change your name at your own risk
One of the dependably silly things you can observe if you watch the fundraising scene is organizations changing their names, leaving behind sensible understandable names for new jaw-droppingly strange ones. Seachange Strategies BlogShow More Summary
Want to Hear Me Speak in Person?
One of the things I enjoy doing most is getting out to conferences to make presentations as well as speaking to and training non-profit boards and development teams. While many of my trainings are organization and industry specific, over the next six months I will be presenting at two major conferences that are open to [...]
