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Emotion in fundraising – how much is too much?

by guest blogger George Crankovic, Senior Writer at TrueSense Marketing he blogs at The Clued-in Copywriter. Guilt-tripping. Emotional blackmail. Poverty porn. These are the phrases you see when the debate turns to the topic of emotion in fundraising. Show More Summary

The simple way survey respondents lie to you

Here's an often-overlooked truth from Engage:Boomers, at What We've Learned About Marketing To Baby Boomers: "We use different brain sites and mental processes in answering researchers' hypothetical questions than they use in real life...Show More Summary

7 Key Questions to Answer Before You Ask for A Major Gift

It might sound too simplistic, but it’s true. When asking for a major gift for your nonprofit: Only ask the people you know want to say yes. By making this your practice you’ll naturally spend your time focused on getting to know who...Show More Summary

Do you have Fundraising GRIT?

What is fundraising GRIT? Grit is a combination of passion and perseverance. According to Bill Damon, a Stanford developmental psychologist, you need these 3 […]

How to improve your donor retention

There are a lot of specific things you can do to improve donor retention. The most important is do great fundraising. That will do the most. But there's more, including 4 Donor Retention Strategies You Haven't Thought Of, from Get Fully Funded: Give donors choices. Show More Summary

I was wrong

Today we have an article by Gayle Gifford, who is so right, while I was so wrong. I thought the vast majority of nonprofit […]

The fundraiser's guide to understanding older people

If you're under 60, you don't get it. There are reasons our donor files are dominated by the elderly: For one, accumulating years bring wisdom, and wisdom tells you that giving stuff away is one of the better things you can do. Even more, changes in brain chemistry that come with age push older people toward being more empathetic and other-focused. Show More Summary

Last Day for Early Bird Discount on our Epic Donor Communications Class

This is a reminder that today (Friday, February 17th) is the last day to get a special early bird discount when you register for our new class Epic Donor Communications: How to Inspire and Engage Your Donors.  Early bird registration ends at 7 PM. During this 6 week online class, you’ll learn everything you need to know to build […]

Podcast: It's the donor's story -- not your own

Most fundraisers know that telling stories is the way to reach donors' hearts and minds and motivate them to give. But what's the right story to tell? It's the donor's story. The story she'll tell after she gives. This podcast takes a look at what we fundraisers can do to give each donor a story to tell. Show More Summary

You know you're doing fundraising wrong if...

You aren't asking the donor to do something specific and concrete. Your message doesn't repeat the call to action a few times. Your message talks only about your organization, not about the donor -- her values, her aspirations. Your message is trying to educate the donor until she understands well enough to donate. Show More Summary

Are you telling these 4 kinds of stories?

Mazarine Treyz: Hey, everybody. Welcome. This is Mazarine Treyz of Wild Woman Fundraising, and today I’m interviewing Vanessa Chase Lockshin of The Storytelling Non-Profit. […]

Twenty Ways To Show #DonorLove Every Day

It shouldn’t take Valentine’s Day or Thanksgiving to remind us to thank or truly “see” our financial supporters. “The deepest craving of human nature is the need to be appreciated” ~ William James. The post Twenty Ways To Show #DonorLove Every Day appeared first on Ignited Fundraising.

Do You Need a Really a Nonprofit Mentor?

The nonprofit sector is a strong and vibrant community full of people willing to help each other out. And now more than ever, it’s important to come together and work as allies and mentors. The value of being mentored seems pretty obvious: new skills, confidence, friendship, etc. Show More Summary

How (and why) to fix low donor retention

It seems everyone is worried about donor retention. And they should be, because it's a hot mess nearly everywhere. As the Bloomerang Blog notes, New Study Shows Donor Retention Rates Are In Decline. Referring to their 2016 Fundraising Effectiveness Donor Retention Supplement, Bloomerang notes:... Show More Summary

Some "alternative facts" that might be crushing your fundraising

You've heard about "alternative facts" (that is, lies). They live in places beyond politics. There are many of them in fundraising, as noted by Jason's Blog, at 5 "Alternative Facts" for Advancement Professionals: Alternative Fact 1: Donor fatigue. Show More Summary

A Simple Strategy for Better Donor Communications

E-mail.  Annual reports.  Newsletters.  Your website.  Each of these is a great way to connect with your donors and build better relationships with them.  Are you using each of these to raise more money by making your donors feel like part of your team? Donors want to hear from you – they want to know what you are working […]

Do I Have A Job For You!

When I became a fundraiser back in 1997 the professional landscape looked quite different. Recruiters worked mainly with senior individuals. Even after five years […]

Last Day to Register for our Major Donor Fundraising Class

This is a reminder that today (Friday, February 10th) is the last day to register for our new class How to Find New Major Donors and Get Them to Give to Your Non-Profit.  Registration closes at 7 PM tonight.  You don’t want to miss this class! During this 4 week online class, you’ll learn everything you need to know to […]


MT: Hey, everybody. This is Mazarine Treyz of Wild Woman Fundraising, and today I am so pleased to be interviewing Sheena Greer of Colludo […]

Newspaper ink rub-off and blameless fundraisers -- what you can do

Remember newspapers? When you read them, the low-quality ink on the low-quality paper rubs off onto your hands. Read the Sunday paper, and your hands get black and gritty. It's kind of gross. Ink rub-off is one of the most common complaints newspapers get from readers. Show More Summary

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