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Marketers gallop to the rescue of hapless fundraisers

Like The Agitator, I also said Yikes when I say this article in the New York Times: To Sell Themselves to Donors, Nonprofits Are Turning to the Pros. It's that same old story: benighted, ignorant fundraisers (the non-pros) are rescued by the pros from commercial marketing. Show More Summary

Last chance to register for free webinar

What's this? It's an outline for a fundraising message. Probably direct mail, possibly email. It's one of the secrets I'll reveal in tomorrow's free Moceanic webinar, Irresistible Communications for Great Nonprofits. Your chance to register...Show More Summary

What is it That You are REALLY Afraid Of?

Your important work requires philanthropic support. Philanthropists are people who support important work. The only thing holding those philanthropists back from making a significant contribution to your work is that someone (YOU) failed to make the invitation. The post What is it That You are REALLY Afraid Of? appeared first on Ignited Fundraising.

The Little Prince method of fundraising

Thanks to Conversation Agent. That's a beautiful way of thinking how you get people to do something important. It applies to fundraising too. Yet how much fundraising is a labored tutorial on the organization's excellent methods, unique...Show More Summary

Free webinar will show you what really works in fundraising

You don't have to read this blog for long to know that a lot of what your bosses believe about fundraising is flat-out wrong. And that's why I hope you can make it to this week's free webinar. Sign up here. You've probably heard thing...Show More Summary

Paul De Gregorio Interview

Today we’re chatting with Paul De Gregorio about what is called integrated fundraising campaigns. Campaigns that use direct mail, text messages, online ads, newspaper or TV or radio ads, in combination, as part of a plan that helps find new donors and engage people who are already primed to support your cause.  The reason I... [Keep Reading]

Is your direct mail fundraising just a garbage factory?

The use of freemiums in direct mail fundraising -- low-cost items sent to grab donors' attention -- can be a useful tactic. For some organizations, and in some fundraising sectors, it's a price of admission to the fundraising game. Address...Show More Summary

Podcast: How to use photos in fundraising

Take note of this: A picture is worth a thousand words. So choose your pictures carefully! We take a look at the ways photos can emotional depth and measurable pull-power to your fundraising... or undermine your message entirely! A good fundraiser knows when to use "negative" images and when to use the positive ones we prefer. Show More Summary

Free webinar will help you escape the horror of ineffective fundraising

The early part of my fundraising career was rough. Like most of us at that stage, I didn't have a clue. And I didn't really want to have a clue. Have you seen the movie "A Clockwork Orange"? That terrible scene toward the end where the...Show More Summary

Blah Blah Blah vs. Inspiring Language

The words we choose make a difference. We know this. Why, then, in our fundraising, do we use some of the same, tired phrases and words over and over and over again? The post Blah Blah Blah vs. Inspiring Language appeared first on Ignited Fundraising.

How to be a great nonprofit (even if you're not big)

It takes a lot of money to be a big Nonprofit. It takes much, much less to be a good one. And while there are down-sides to being big, there are none to being good. Here's superb post from the Institute of Fundraising on Choosing to be great instead of big. Show More Summary

King Arthur and Nonprofit Appeal Letter Stories

Read the first part of this post here According to Robert McKee, there are 4 Primary techniques for Progression Social progression-Widen the impact of character actions into society Personal progression-Dark personal secrets Symbolic...Show More Summary

How disaster fundraising gives us the wrong picture

When natural disasters hit, fundraising skyrockets. That's a good thing, but it also creates a problem: It makes many fundraisers stupid. Because it leads them to believe that the everyday grind of normal fundraising is way too much work for far too little reward. Show More Summary

What not to cut from your fundraising budget in hard times

Another great cartoon from The Marketoonist: This could be a nonprofit. But the thing we cut is donor acquisition. When things get tough, acquisition is an easy target. After all, it's usually a net-negative activity, so when you cut it, the bottom line instantly looks better. Show More Summary

3 Steps to Gather Stories When You Don’t Have Cute Kids, Puppies, or People You Serve

Your organization has no cute kids, puppies, or people that you regularly serve. But you keep hearing that you’re supposed to share those “mission moments” about real people to engage your community. How does sharing powerful stories...Show More Summary

How to stick to your critical year-end plan this year

With the end of the year roaring toward us -- that time when nonprofits raise a third to half or even more of their revenue -- it's more important to have a plan and stick to it! But that can be hard. Human and organizational tendencies can knock us off plan -- and cost us dearly. Show More Summary

Improve fundraising results by asking for weird-sized gifts

Here's a weird but very effective fundraising secret: Instead of asking your donors to give tidy amounts divisible by five or ten, ask oddball amounts. It can improve average gift and/or response rate. Here's a great explanation from...Show More Summary

Ideas for your appeal letter from STORY by Robert McKee

Recently I’ve been re-reading Robert McKee’s Story. If you haven’t yet read this book, and you are tasked with communications for your nonprofit, then I would definitely get it from the library at the very least. After I accrued some terrible library fines, I bought my own copy.   Why should you tell a story?... [Keep Reading]

Last Day for Early Bird Discount on our Non-Profit Newsletters Class

This is a reminder that today (Friday, September 29th) is the last day to receive a special early bird discount when you register for our new class How to Use Donor Newsletters to Raise More Money for Your Non-Profit.  Early bird registration closes at 7 PM tonight. During this 5 week online class, you’ll learn everything you need […]

There's a huge pot of money right under your nose that you can't reach -- yet

Here's an assertion I can make about donors in general. And -- quite likely -- your donors: A large number of donors are not giving as much as they are able or would like to. If you could connect with those donors in the right ways, you could significantly improve your fundraising revenue... Show More Summary

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