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How not to thank donors for their giving

Thanking your donors right can have a major impact on whether they keep on giving. Thanking them wrong could makes them even less likely to choose you as a long-term cause of choice. The ifundraiser blog has some help for donor thanking practices to avoid, at A bit of bother: Don't take too long to respond. Show More Summary

Asking Is Uncomfortable, If It Were Easy Everyone Would Do It

You have chosen a great path-- a hard one no doubt, but a great one. Asking for donations and support is one of the hardest things to do as it can feel uncomfortable and awkward. The post Asking Is Uncomfortable, If It Were Easy Everyone Would Do It appeared first on Ignited Fundraising.

Study: Donors' sense of the power of their gift varies by age

File this under so that's why it is the way it is. It's widely noted that there's a strong inverse correlation between donor age and their average gift: The older the donors, the lower the average gift. The Analytical Ones reports a study that throws interesting light on this phenomenon at Granny's $5 birthday surprise won't cut it any longer. Show More Summary

Careers in Fundraising-What You Need to Know

Over the last five years, I’ve written a lot about how to get a good fundraising job, and how to keep from making the […]

Why fundraising writers should sweat the small stuff

There was a discussion on Twitter the other day about the word partner, used as a verb. As in, "Will you partner with us on this important project?" Lisa Sargent was advising against it. I think any real writer (like Lisa) has a flinch reaction to partner as a verb, because it's abstract and jargony. Show More Summary

Who else wants a higher salary?

Are you tired of being broke at the end of the month? Would you like to have some savings and even put some money […]

The worst mistake you can make in fundraising

Here it is: The worst fundraising mistake is confusing yourself with your donors. This is the error behind nearly all crappy and unsuccessful fundraising. When you think your donor is you, you'll spend all your energy marketing to yourself. Show More Summary

Last Day to Register for Supercharge Your Fundraising

This is a reminder that today (Friday, March 24th) is the last day to register for Supercharge Your Fundraising, our master class on non-profit fundraising. Registration closes at 7 PM tonight! If you’d like to learn how to raise more money than ever before for your organization, then you owe it to yourself to check out […]

How to use the P.S. in fundraising copy

by guest blogger George Crankovic, Senior Writer at TrueSense Marketing he blogs at The Clued-in Copywriter. In an interesting post, To PS? Or not to PS?, fundraising expert Tom Ahern raised the topic of the P.S. in fundraising letters. Show More Summary

You have no dramatic stories to tell? You're looking at it wrong!

We don't have any dramatic stories to tell! How can we tell great stories? We don't work with babies or puppies! We have no way to be emotional. Have you heard or said things like this? It's flat-out wrong. If you have no drama or emotion to share with donors, it's because you're making one (or both) of these mistakes: 1. Show More Summary

How to Effectively Use Storytelling in Nonprofit Marketing

It’s no secret I have a passion for using storytelling to raise awareness and fundraising dollars for nonprofit organizations. When my Twitter colleague @DennisFishman asked me: How would you adapt Pam Neely's storytelling advice for...Show More Summary

How aging changes the brain, and why that matters to fundraisers

Two basic truths every fundraiser should keep in mind all the time: We are talking almost entirely to older people. Emotion is what persuades people to give, not facts. And these two truths are tightly intertwined. Here's how, from Engage:Boomers,...Show More Summary

Fundraising Career Pathing – How to Take the Right Job for You

 Are you wondering how to get ahead in your fundraising career? Do you know there are things you need to do to get to […]

How to get a job as a major gifts officer-interview with David Rubin

This interview is part of a series to help you rise in your fundraising career. If you’d like to learn even more about rising […]

Reverse sexism in fundraising is not a thing, sorry

Recently AFP put out an article on international women’s day, which said, “Where are all of the men?” Vanessa Chase of The Storytelling Nonprofit […]

Last Day for Early Bird Discount on our Supercharge Your Fundraising Class

This is a reminder that today (Friday, March 17th) is the last day to receive a special early bird discount when you register for our new class Supercharge Your Fundraising. Supercharge Your Fundraising is our comprehensive master class on non-profit fundraising. Show More Summary

If customers are heroes, then what are donors?

The donor is the hero. Persuade with story, not statistics. Those are almost the only two things you need to know to be a great fundraiser. So I was surprised to see a blog about commercial marketing saying pretty much just that. About selling stuff, not about fundraising. Show More Summary

Online giving a big deal ... but not THAT big

How big a deal is online charitable giving? Depends on how you look at it. The recently released Blackbaud Charitable Giving Report tells us that online giving increased 7.9% in 2016 over 2015. That's not as fast as in previous years, but it's still meaningful. Show More Summary

Put A Face on Your Impact: Share a Mission Moment Story

THE most powerful way to connect people to your mission...share a story, a mission moment, that causes your listener or reader to feel something about the work of your organization. It’s simple and powerful to share a short example of...Show More Summary

How not to seem like a fundraising robot

If you want to see depressing displays of fakiness, check out corporate Twitter feeds. Very few of them can make themselves seem authentic and human. Sadly, the same is true of many (probably most) nonprofit Twitter feeds. It's as if they're trying to sound like a parody of a poorly programmed robot. Show More Summary

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