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7 Tips for Better E-Mail Newsletters for Your Non-Profit

Does your non-profit use e-mail newsletters to cultivate and steward donors?  If not, it should… e-mail newsletters are one of the easiest and best ways to stay in touch with donors, update them on your work, and make them feel like part of your team. If you are going to be sending out e-newsletters, though, […]

Investing in “Teacher Town, USA”

A group of local donors has set out to transform the teaching profession in Memphis, Tennessee.

Are you getting lost among shiny objects?

I hate to complain about the success of the ALS Ice Bucket Challenge, but it has one huge downside: All the energy and time that's going to be spent pointlessly trying to recreate it. (See When you KNOW they're going to ask, "Why can't...Show More Summary

Making The Most Of The Hottest Season

With only 98 days to go before Christmas — the height of the year-end giving season — here’s some advice for making the most of the year-end giving season … AND carrying it into the future. Perhaps you’ve ignored our Christmas in August advice, or even better you’ve adopted some of it. If you want […]

Are You Keeping Up With Social Media Trends?

We know that social media is discussed at every tech conference, in every workshop, and within nonprofit organizations, but no matter how much we talk about it, the trends are always shifting, changing, and growing. It's important to keep up with the updates, and make sure you're utilizing social media the best you can for your organization. Show More Summary

New Hot Topic: Charities Responding to the Ebola Outbreak

The worst known outbreak of Ebola is happening right now in West Africa. See which charities are responding.

Our CEO to Speak at NYU

The NYUReynolds Program in Social Entrepreneurship presents The Battle for the Soul of theSocial Sector, a conversation with Charity Navigator President & CEO Ken Berger. Topic: Although the social sector continues to play a central role in tackling many societal problems, there is an unseen battle being waged for its soul. Show More Summary

Philanthropy and Impact Investing—Stormy Seas, Rocky Shores

The middle ground between traditional philanthropic and commercial spaces is a continuum, and it is high time we shift the dialogue from one of morals to one of tools.

How to fix your fundraising donation pages

Every time I look at an online fundraising program that's not gaining traction, the most damaging part of the program, the single thing that's turning away donors before they can give is poorly built giving pages. Here's a quick list...Show More Summary

Back at Nonprofit Marketing: Rejeuvenated & Recalibrating

I know your fall is booting up big time—on right-now to-dos, end-of-year campaigns and thinking/talking on what to do differently and better next year. Same here, and for our client orgs. But—thanks to pulling myself away from work for a much-needed sabbatical—I’m seeing what’s ahead for me and Getting far more clearly than ever […]

The Secret Sauce of Record-Breaking Year-End Campaigns

Come in close and listen hard. This is a secret I don’t want to broadcast to the entire world. The secret sauce to ensuring year-end campaign success that I’ve seen work time and time again is this year-end checklist. Year-end campaign creation and management is a busy, often overwhelming process fraught with anxiety. Show More Summary

Five Ways to Show Gratitude to Donors for World Gratitude Day

In the social sector we don’t really need a reason to r […] The post Five Ways to Show Gratitude to Donors for World Gratitude Day appeared first on Ignited Fundraising.

Social Media For Events And Campaigns … Done Right.

Anyone who has been following the Ice Bucket Challenge campaign knows that social media has become an integral part of fundraising events and campaigns. Without question, social media creates heaps of buzz for campaigns and makes events a lot more interactive and fun.  But it can be pretty hit and miss. The experience can be […]

Does Rigorous Data Analysis Thwart Effective Storytelling by Non-Profits?

Earlier this month I co-facilitated the “Impact Leadership Track” at the NTEN Leading Change Summit with John Kenyon, Elissa Perry, and Londell Jackson.   Our track was one of three where participants could take a deep dive into a topic and learn from peers through dialogue. … Read More

Civic Crowdfunding: A New Way of Spending Down?

Civic crowdfunding shouldn't support core public services; it should create immediate impact and inform future projects.

Return of the Thought Police

In 1984, George Orwell introduced the Thought Police, the omnipresent, omniscient surveillance force that arrested and re-programmed people having heretical thoughts. We are living in a society that is coming dangerously close to Orwell’s dystopian vision. We live in a surveillance state where nearly every utterance  and act is being captured digitally. What is different[...]

Why fundraisers shouldn't waste their money on "awareness" campaigns

"Raising awareness" is an almost complete waste of money for fundraising organizations. Even if doing so is "free." (Because nothing is truly free. But that's another conversation.) The OrangeGerbera blog has a great take on this: Why You Don't Really Want Increased Awareness. Show More Summary

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