B Corps have an opportunity to dramatically increase their social and environmental performance by upgrading their internal management practices.
Today it's my pleasure to introduce you to Dana Ostomel, the founder of Deposit a Gift.com. Deposit a Gift allows anyone - nonprofits, schools, or individuals - to raise money and even sell tickets to benefit events. I love that Dana's background is in marketing. She's developed solutions for brands like Snapple, Century21, The Home [...]Show More Summary
Happy Friday, everyone! Join me for some Mixed Links […]
Here's a great list of the things that make fundraising work, from The Agitator at The Keys To Successful Fundraising. Here's the list: An appealing case Competent agency management A reasonable objective A friendly, well-informed constituency...Show More Summary
Our US readers are heading off today for a well-deserved three-day weekend, with the celebration of it’s-almost-summer Memorial Day. A major parade day when I was a kid in small town New Jersey … we kids got to march in our Scout uniforms or sport team uniforms. I had a choice, since I was both […]
The way these charities operated is offensive to the generosity of donors and insulting to those stricken with cancer. Together, these charities siphoned $187 million out of the philanthropic marketplace. Just think what legitimate cancer...Show More Summary
Bricks, Mortar, and Meaning May 21, 2015 A lot of foundations automatically shun proposals for buildings. There are good reasons to reconsider. Among all the possible uses for foundation grants, buildings don’t get much respect. Show More Summary
Bricks, Mortar, and Meaning May 21, 2015 Among all the possible uses for foundation grants, buildings don’t get much respect. Many foundations won’t accept proposals for buildings at all, and those that do often treat those proposals with far greater skepticism than other kinds of projects. Show More Summary
My most engaged follower on Twitter this past week is Jennifer Preston. I know why Jennifer, who is the VP at the Knight Foundation is one of my engaged followers this week. Earlier this week I was in Miami to do a social media pre-workshop at the Knight Digital Media Seminar. … Read More
Loved this quote from Nathan Schneider in an article on the "slow technology" movement:"There is a habit in tech culture of saying that the latest app is “democratizing” whatever it happens to do. This is lovely, but best not to confuse it with actual democracy. Show More Summary
Strategies for engaging communities of color in local health initiatives.
Welcome to our Proof Point series—highlighting research findings to use when advocating for the marketing approaches you know are right. Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails. The best email subject lines are short [50 characters or less]…and provide the reader with a reason to […]
VolunteerMatch’s new book, Volunteer Engagement 2.0: Ideas and Insights Changing the World, features chapters from 35 experts in the field of volunteer engagement. In this series of blog posts, get to know these #35experts and their areas of expertise. Up … Continue reading ?
Congratulations for working at an organization that's been around for at least a year. The more years, the bigger my congratulations. Organizational longevity is (mostly) a good thing. But let's keep that between us, okay? As the Claxon Marketing blog says: No one cares about your anniversary: Should you celebrate milestones? Sure. Show More Summary
Would you hand over the keys to your nonprofit’s […]
I consider myself incredibly lucky because I get to work one-on-one with some amazing social change leaders. One of the clients I’m working with right now is the Muslim Public Affairs Council (MPAC). This is a group of incredibly smart...Show More Summary
I want to check in with you. How are you doing? How are things going for you? What do you want to […]
If, following last week’s death of Olive Cooke, fundraisers in the UK face an image problem involving over-zealous solicitations, their problem pales in comparison to this week’s American version. On Tuesday the U.S. government’s Federal Trade Commission and attorneys general in all 50 states and the District of Columbia filed suit against 4 cancer charities […]
I firmly believe "donor fatigue" is a cop out, not a reality. In this quick video, I tell you why. And I give you a free tool to fix your next fundraising letter. For more on this, check out: The free fundraising letter email course at" http://fundraisingcoach.com/fundraising-letters/ The new Fundraising 101 video class for board [...]Show More Summary
Ok. Last week we talked about the massive fail of inadvertently communicating to supporters and prospects that we are not really listening to them because we’ve got too many other things on our minds. Today, I want to offer a general guide to structuring our weeks in such a way that this is less likely […]