My second video-inspired post of the week is triggered by an enthusiastic review of Vice Cream’s marketing campaign by Melissa Ward at Target Marketing, for her regular Friday “What were they thinking?’ feature. Of course, Melissa’s review itself is delivered by video. But wait, it’s really Vice Cream’s own video (barely 2 minutes) that I want you to watch and, […]
I posted this little twist on our “Day in the Life” of nonprofit communicators series originally last year, but I bet it will still ring true this summer! Before 8:00 a.m. – I wake up at 6 am thinking “Oh no! I am gonna be late for work.” I reach for my phone to check my email, […]
A four-part framework for increasing young refugees’ access to tertiary education.
Notice something different about VolunteerMatch's site and social media? We're donning our stripes to support Discovery's Project C.A.T.!
Why do donors give you money? It's pretty simple, really, as articulated at the MarketSmart blog, VALUE: People will pay to feel good. There's a lot behind that, of course: A lot of different kinds of feeling good and different causes for it. Show More Summary
Happy Metric Monday from Charity Navigator! Today, we're looking at an Accountability metric: board compensation. Read more »
I recently had the pleasure of interviewing Jeff Schreifels, senior partner at the Veritus Group, a major gifts consulting firm, on what nonprofits are doing now in this time of economic uncertainty, and what we SHOULD be doing. Jeff will be presenting on how to get your board to raise major gifts for you at... [Keep Reading]
It was a rainy weekend where I live, so I spent an inordinate amount of time browsing through YouTube videos. I used to read books. Now I watch videos on an iPad (in a room surrounded by bookshelves, for old-time sake). This background proffered to explain why two of my posts this week (at […]
Two strategies that can create greater environmental, social, and governance change than divestment while improving investment returns.
Good Friday afternoon, folks! Let’s end this week on a high note with some Mixed Links… M+R shares 10 Rules for a Brilliant Brainstorm with some help from Tina Fey. Now you can Ask a Question, Get an Answer in Google Analytics. Marc Pitman explains It’s Not about Scaring, but Caring when it comes to storytelling. Here are 7 […]
It's once again #FriYay, and we're keeping the Charity Navigator Analyst Interview train rolling with our next member of the A-Team: Gillian Eigo, aka Gill! Gill is an Associate Program Analyst, which means she handles a subset of charities that we rate here at Charity Navigator. She also has some super secret DIY skills that any adult would be jealous of! Read more »
This is a reminder that today (Friday, July 21st) is the last day to receive a special early bird discount when you register for our new class 200 Fundraising Ideas to Help Your Non-Profit Raise More Money than Ever Before. Early bird registration closes at 7 PM tonight. Every non-profit needs new fundraising ideas to grow and thrive. […]
Over the past several years, I have had the opportunity to lead the search for a development director for several different non-profits, and over the course of my career have served as the development director for several organizations. I have spent a lot of time thinking – what makes a development director “great”? While great […]
The other day Tom posed the question, Are You a Fundraising Professional?, and answered it by concluding that “If you see your role as facilitating a positive donor experience, then yes, you are.” The morning Tom’s post ran I received news that Jay Love, the co-founder and CEO of Bloomerang, the donor management software firm, is […]
I recently blogged about a storytelling tip for nonprofit leaders that I learned from Kindra Hall. The tip is especially powerful in nonprofit fundraising. Kindra took the millenia old story structure - beginning, middle, end - and reframed it as normal, explosion, new normal. Show More Summary
The U.S. Hispanic population is one of the most powerful demographic segments in the country, both in terms of population size and charitable donations.
“You don’t take a photograph. You ask quietly to borrow it.” — Unknown The photo social network Instagram is on its way to 1 billion users, alongside Facebook and WhatsApp. In the past two years, Instagram has doubled its monthly active user base to 700 million, and the pace of growth is accelerating. That makes Instagram twice […]
Ten years ago, fans said “So long!” to our favorite mother-daughter duo: Lorelai and Rory Gilmore. Their quick-wit and nonstop pop-culture references were #goals for many. But Gilmore Girls was much more than a show about a hip mother and daughter. Show More Summary
Social return on investment is an underutilized yet surprisingly flexible tool for making strong resource allocation decisions that maximize nonprofit impact.
Award bait. It's one of the most common causes of stupid nonprofit ads. It works like this: Ad agencies pride themselves about their "creativity." But their clients rarely let them be as "creative" as they want to be. (Those annoying clients have this dumb need to actually get some kind of measurable results from their advertising dollars. Show More Summary