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How to make your fundraising team a success

  After you’ve gotten a fundraising job, and moved on up, gotten that raise and done some work life balance, HOW DO YOU BECOME […]

Floss Your Donors

I read Tom’s My Shiny New Gadget while sitting in the dentist’s waiting room. On the one hand he chronicles the rapidly increasing numbers of new nonprofits who are likely to need all the fundamental advice they can get. On the other hand Tom admits he’s bored with basics. Instead he’s intrigued with the findings of neuroscience and how […]

Time to Integrate and Optimize Your E-Newsletters and Social Media

How do you regularly update your community? Email and social, right? But if your email and social media strategies aren’t in sync, you are missing out on important connections! It’s time to integrate your strategies and bring it all together. That’s what we’ll help you do with our next Nonprofit Marketing Accelerator: Updating Your Community: How […]

How To Stop Your Nonprofit’s After Hours Email Habit

I recently taught several leadership development workshops at the Rutgers Institute for Ethical Leadership based on my new book, The Happy Healthy Nonprofit: Strategies for Impact without Burnout.   One of the workshops was focused on technology wellness in the nonprofit workplace, more specifically how to avoid collaboration overload.… Read More

Volunteer Talent + Time Tracking: Skills-Based Volunteerism Made Smarter

In part two of three, thought leaders Ben Bisbee & Kathy Wisniewski discuss their talent + time tracking model and how to use it to engage pro bono volunteers.

The hard part about planned giving results

Planned giving (also called legacy giving in many places) is one of the most important things you should be working on. It's also one of the hardest of fundraising challenges to think clearly about. Two reasons it's so wrapped in confusion: The number of donors who participate is small. Show More Summary

My Shiny New Gadget

I’m a bit reluctant as I begin to write this post. It’s about neuroscience insights into effective advertising … based on research in India! How far could that exotica (erotica?) be from our present pre-occupation with the hard core survival issues of fundraising, like donor retention and measuring lifetime value? The recent drift of Agitator comments […]

Allocation of discretionary funds and new recommendation for donors

Since we released our 2016 recommendations in November, we have received about $4.9 million in funding for making grants at our discretion. We noted at the time that we would use these funds to fill the next highest priority funding gaps among our top charities. Show More Summary

10 Great Social Innovation Reads: March 2017

March offered lots of insight about how philanthropy should respond in the age of Trump. From investing in social movements, to getting involved in advocacy, to strengthening local communities, to giving more than the required 5%, there was much advice. Add to that a growing interest in how to combat “fake news,” steps to creating a digital marketing strategy, […]

What’s Going on in April

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Apr 4: Writing a Direct Mail Appeal Letter In-House, Part 2 with Tom Ahern (Part 1 took place earlier today, but you will get the recording when you register.) Learn everything you need to know about writing an appeal letter. Starts at 1:00 p.m. ET […]

What is the best way to deliver professional development to nonprofit emerging leaders?

Flickr Photo by Flower Factor Note: This guest post was published on the Packard Foundation OE Blog reflects what was learned from designing and delivering leadership development for emerging nonprofit leaders.   I am republishing it...Show More Summary

Development Malpractice In Ghana

How stuff that doesn’t work can screw up stuff that does.

Why the smart fundraisers are so focused on Boomers

To hear some people talk about it, you'd think that Boomers are now shuffling en masse out of this mortal life and being replaced by fresh new Millennials. (In this scenario, the 65 million people of Generation X seem to have gone missing.) If you're buying this demographic version of the Brooklyn Bridge, your fundraising is going to suffer. Show More Summary

Herbicide For Donors

The gardening catalogs, those heralds of Spring, are piling up on my desk. I’m way behind in ordering. Part of the reason the delay is that for many organizations where I volunteer, it’s budget time. And paying attention and advising them on their budget priorities is far more important than ordering the latest hybrid tea […]

Even if You Fundraise “Perfectly”, Not Knowing This Could Leave You Unemployed

Even if you fundraise perfectly, not knowing this could leave you unemployed in one year. Don’t believe me? It happened to me. More than […]

Metric Monday's #13: Form 990 Distributed to Governing Body before Filing with IRS

Welcome back to Metric Mondays! This week, we're looking at an important measure of Accountability & Transparency: distributing the Form 990 to the organization’s governing body in advance of it being filed with the Internal Revenue Service (IRS). Read more »

Over 79,500 New Nonprofits in 2016

In 2014, the IRS implemented a new form for organizations seeking nonprofit status. Called the 1023-EZ, the three-page document was designed to make it easier for new groups to attain nonprofit status. And boy has it worked! According to the 2016 IRS Data Book, 79,545 new organizations were granted 501 (c)(3) status status last year. Show More Summary

Mixed Links for Nonprofit Communicators

Happy Friday AND “Happy Birthday” to my sister and business partner, Kivi! We’re celebrating her birthday with a special offer – save $200 on our All-Access Training Pass. Offer expires tonight at midnight ET. Now, let’s dive into our Mixed Links for the week… Canva shows us How to Stand Out with a Brilliant Facebook Cover […]

How Good Is Your Evidence?

A new, and easier, scientific approach to determining the quality of evidence can help the social sector better assess—and therefore better address—social problems.

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