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What direct-marketers can learn from Sherlock

by guest blogger Andrew Rogers, Senior Writer at TrueSense Marketing. Now in its fourth season, Sherlock, the modern-day retelling of Arthur Conan Doyle's Sherlock Holmes stories, is one of the world's most popular TV shows. There's a great article over at Script magazine titled 7 Things You Can Learn from "Sherlock". Show More Summary

Will Political Fundraising Harm Your Bottom Line?

As Bernie Sanders’ Presidential campaign nears the $150 million mark in small gift (average $27) fundraising, and as record amounts pour into the rest of the Presidential primary campaigns, there’s no doubt that nonprofit CEOs and Boards will be wondering: How will all that political giving impact support for our organization this year? The answer: […]

How to Supercharge Your Non-Profit’s Donor Newsletters

Your non-profit’s newsletters (both e-mail and snail mail) can provide a powerful boost to your fundraising efforts… or they can bore your donors and be a hassle for your staff. Great newsletters can become a profitable prospecting tool for your organization and help you raise tens of thousands of dollars… or you can skip newsletters altogether […]

Happy National Volunteer Week from Your Favorite Volunteer Network (We Hope!)

Happy National Volunteer Week! Here at VolunteerMatch, we’re celebrating  #NVW2016 by honoring volunteers and the people who make volunteering possible — you! We know you’re always finding creative ways to thank volunteers. Now, we want to do the same for … Continue reading ?

VolunteerMatch’s Newest Addition: Meet Basil Sadiq, Marketing Associate

You may begin to notice a new name on Engaging Volunteers — Basil Sadiq. Basil recently joined the VolunteerMatch team after spending a few years in corporate and nonprofit communications, where he helped organizations leverage design, content, and their community … Continue reading ?

The Kristen Stewart Birthday Project

This year, one of our four star organization’s, the Lange Foundation, is the recipient of proceeds collected through the Kristen Stewart Birthdday Project. The initiative was started entirely through Stewart’s fans. In honor of her birthday, fans of Stewart select a charitable organization to raise donations for. Show More Summary

A Big Problem, a Small Experiment, and a Lot Of Noise

Liberia’s leaders are trying to jump-start their schools. Give them a break.

Repurposing Social Impact Bonds for Medicine

Social finance could provide much-needed incentives for the development of known generic drugs to treat new diseases.

Data. Toys. Tactics. Messaging. Human Nature.

If you had to pick one area in which to improve your fundraising prowess, just one, which of these would you focus on … Data/analytics — what to measure and how to learn from it; Toys — mastering new technology and tools (like Search optimisation and social media and mobile); Tactics — how to actually […]

Last Day to Register for our Non-Profit Crowdfunding Class

This is a reminder that today (Friday, April 8th) is the last day to register for our class How to Run a Successful Crowdfunding Campaign for Your Non-Profit.  Registration closes at 7 PM tonight. During this 4 week online class, you’ll learn everything you need to know to launch and run a successful crowdfunding campaign for […]

Looking Good by Doing Good

Four ways corporate philanthropists can do better by their beneficiaries—and themselves.

10 Great Social Innovation Reads: March 2016

March was a whirlwind in the world of social change. From successful nonprofit advocacy efforts, to new ways to measure fundraising effectiveness, to finding inspiration in small American cities, to a disconnect between civic engagement...Show More Summary

Podcast: How to survive the "summer slump"

Most fundraisers experience a drop in giving during the summer months. Here are some tips for minimizing the pain by maximizing summertime revenue... and other ways you can profitably use the summer months to improve your fundraising all year 'round. Show More Summary

Please Annoy The Pig — II

Roger was so agitated after writing his last post — Please Annoy The Pig — that he prematurely hit the ‘Publish’ button and within nanoseconds his advice was blasted to you by our ever-at-the-ready Feedblitz service! So if you haven’t noticed it yet, Roger’s post is probably just a few items down in your in-box. In […]

The Storytelling Non-Profit by Vanessa Chase Lockshin (Book Review)

Lately, it seems as if there has been a renewed appreciation on the part of non-profits (and fundraisers) about the importance of storytelling. For years (maybe decades) fundraisers have been focusing on tactical details (Where should I place my Donate Now button?  How much should I ask for in my prospecting letters?) while in many cases forgetting the […]

[GUEST POST] How Small Shops Can Overcome the Challenges of Fundraising Software

Too many nonprofits think that choosing a fundraising software provider is the end of a journey. It's really just the beginning. Using software is essential, but the use you'll get from it is only as good as your data and the training your provide your team. And the tools keep changing, so it's likely that [...]Show More Summary

Fundraising like Linus: what security blanket are you clinging to?

Last week, I sent out a fundraising coaching email to Fundraising Kick subscribers asking them if they were fundraising like Linus. My grandfather loved Charles Schulz's Peanuts comics. Everytime we went to his house, we’d see lots of Peanuts characters: Charlie Brown, Snoopy, Lucy, Pigpen. And Linus. Do you remember Linus? I’d post a picture [...]Show More Summary

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Rad Campaign, one of the most fun web agencies that you will ever tech out with, is hiring a  Front-End Web Developer.

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