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Customer Analytics for the World of Franchise – 4 Things You Should Be Doing Today

Welcome to the franchisors’ paradox: overly aggressive growth has killed many brands, yet franchise businesses are growing faster and creating more jobs than the rest of the economy. In a market where the old adage “if you build it, they Read on! ?

3 Lessons You Can Learn From the Pop-Up Store Phenomenon

Several years ago, pop-up stores were a new retail trend, an answer to filling space in emptying malls. But today, the pop-up store has evolved to be more sophisticated and the trend is still going strong. Retailers have discovered that Read on! ?

Unlocking the Value of Big Data

The Wall Street Journal recently published an article titled “The Big Mystery: What’s Big Data Really Worth?” The article begins by exploring the fact that even though entire companies are built around the collection and sale of customer data, no Read on! ?

Avoid These 4 Small Business Saturday Shop Small Retail Mistakes

American Express Small Business Saturday is November 29, 2014. While the day prior - Black Friday - is big chains’ day, Saturday is the day for independents to amp up their volume. It is your chance to gain exposure to your neighborhood shoppers. Show More Summary

Why Independent Retailers Need Mobile Friendly Websites

If you haven’t yet seen the writing on the wall, it’s long past due that you open your eyes and look at the world around you – computing has gone mobile, and smartphones, phablets and tablets are here to stay. The iPhone 6 Plus is evidence enough of this, as is the fact that increasingly, [...]

Prepare for Your Holiday Marketing Now

It’s time for a trip down memory lane with a visit to last year’s holiday season. What would you have done differently? Chances are, your immediate answer to that question is to better plan your marketing efforts. But rest assured, there’s still plenty of time to plan now for your most successful holiday season to [...]

How In-Store Beacons Are Driving Next-Generation Shopping Experiences [PSFK CONFERENCE SF]

VP of Client Services from shopkick shares how targeted communication in stores more strongly engages shoppers while driving revenue growth.

Mobile As A Trusted Companion To Offline Shopping [PSFK CONFERENCE SF]

Google’s Mobile Ad Solutions Manager Shares How Mobile Is Changing The Retail Space

Pop-Up Heineken Store Designed as the ‘Church of Fashion Week’

The seclusive Heineken installation offers European designers a sanctuary to shop, explore, and relax

Easing the customer's inconvenience

Almost all customer service training includes instructions for dealing with unhappy customers. These steps usually include the importance of listening without interruption and the need to empathize, validate, apologize, take responsibility, and agree on a solution. The best companies add...

Do You Have A Bitter Betty Employee Killing Your Retail Sales?

You’ve met her …or him before as a customer … The employee who knows everything. Who condescends to help you if they are so moved. Whose unhappiness with their own life spills over onto the sales floor and onto unsuspecting customers. The root of the problem, I believe, is that they have lost any curiosity about your customer, your products, and their job.

Curating In-Store Products to Connect With Broader Lifestyle Trends [PSFK Conference SF]

PCH Founder discusses partnership with RadioShack that places products into fresh contexts and connects to shopper interests and needs

MakeSpace Digitalizes Self-Storage System

Cloud system eliminates the need to visit storage facility

Coffee-Infused Fabric on Blazer Keeps You Smelling Fresh

A humid day or rain has nothing against this blazer that will keep you dry and fresh

Storefont Co-Founders Discuss Retail Pop-Ups, Building Better Brand Relationships Offline [PSFK CONFERENCE SF]

Erik Eliason and Tristan Pollock discuss how temporary spaces will ''disrupt'' the retail arena by expanding on consumer touchpoints and allowing brands to become more creative with their in-store offerings.

IKEA Designs its Own Workspace Furniture that Doubles as Standing Desk

BEKANT is a new professional series with the option of a sit/stand desk frame

Enter Old Navy’s Giant Contraption That Turns Selfies into Balloon Art

The Old Navy #Selfiebration machine is a giant device that turns Twitter selfies into ephemeral, blown-out portraits

Retail Holiday Sales: It's Called Thanksgiving, Not Thanksgetting

The US Thanksgiving holiday will be celebrated this year with retailers opening on Thanksgiving and people leaving their homes to shop instead of sharing their day with loved ones. Thanksgiving I still believe, is about giving, not getting. Thanksgiving...Show More Summary

Are You Overlooking This Advanced Retail Selling Technique?

One of the most basic elements of any retail sales training program is covering product features and benefits. The feature is a fact you can’t dispute; the benefit is what the customer gets from that fact. You know that already, I hope. But many times what is heard on the salesfloor is only a list of features. Boring. Show More Summary

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