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Sales Training: How to Get Started and What to Expect

Imagine being in an airplane and overhearing a voice from the cockpit saying, “Just keep the nose in the air and if the warning lights don’t go off, call me.” You, as a flight attendant, might begin preparing yourself for a crash. Many...Show More Summary

Still Not Convinced You Need Retail Sales Training? Think Again!

You’ve searched online trying to find some answers to increase your retail sales. You’ve been trying to attract more customers, but nothing seems to be working. Maybe you’ve been trying to hit sales figures from a few years back andShow More Summary

GoldieBlox Girl-Powered Spinning Machine at Macy’s Thanksgiving Day Parade

Enigneering toy company will get a float in one of America's most-celebrated parades

IKEA Motivational Mirror Provides Reflection, Morale Boost

The Swedish furniture retailer uses a talking mirror to make customers feel better about themselves

Building Trust With the Hardest Consumers: Trend Consumers

No doubt, the fashion industry moves fast. What was in yesterday is old news today. Gone are the days when designers stuck to one line for each season. With new trends constantly popping up, designers are modifying accordingly. But how can you blame them when the pressure to stay relevant in this ever-evolving industry remains [...]

Bra Algorithms Trace Feminine and Market Curves

A San Francisco start-up site uses customer data to lift sales and separate trends

Jewelry Company Incorporates Video Conferencing Technology into Customer Service

BaubleBar's new partnership enables customers to interact with a stylist live while online shopping

Beardbrand Oil Scents Based on Fragrances of Guilty Pleasures

The Four Vices Beard Oil is a mild scent combining notes of tobacco, coffee, hops, and hemp cannabis

The Cost of an Issue or Missed Opportunity

Sometimes emotion and our own personal bias can get in the way of making decisions or dealing with issues. That's why I often like to monetize the cost of an issue or an opportunity. For many leaders, financial decisions are...

Preparing for the Holidays: Packaging Tips Not to Miss

It’s that time of year when we start thinking about the packaging stock needed for the Holiday sales.  Many companies don’t change from one season to the other so they may just increase their orders to accommodate the increase sales during the Holidays. Here are some tips as to why you may want to invest [...]

PSFK San Francisco 2015 #FutureofRetail Presentation

On Oct. 30th, key experts will explain steps that companies need to take to stay relevant in today's omnichannel environment

3 Mobile Apps That Will Help Draw & Keep Customers In Your Store

If you are the owner of a brick-and-mortar store, you may be concerned about online shoppers going to someplace like Amazon rather than shopping at your establishment. Brick-and-mortar store owners are finding new ways to draw customers in, and offering a mobile shopping app is one of those ways. Smartphones are used for everything these [...]

Mobile Devices and Synced Technology Advance Retail Industry

Just in case you haven’t caught on, it’s the age of mobile everything. We’re constantly armed with smartphones and tablets and it’s the main way we consume anything. Which is why it’s not a surprise that these mobile devices along with synced technology have truly advanced the retail industry, making it easier for us to [...]

Presenting Patagonia’s Recycled, Reclaimed Clothing

The Truth To Materials line puts trash-bound materials back into the production line

3 Ways Franchisees Can Localize Marketing Efforts

Part of the beauty of franchise marketing is that the franchisor develops well-researched, professional marketing materials for the franchisee to use, simplifying the process for franchise business owners. Although these established marketing programs may exist, they also create a challenge Read on! ?

The Number 1 Secret to Opening a Successful Franchise Location

Retail and restaurant franchisors know how challenging and complex expanding into new markets and choosing the most profitable locations can be. For any franchise business, location strategy is critical as the placement of stores significantly influences the success of a Read on! ?

The Ultimate Combination of Trends – Menswear & Activewear

Lululemon Athletica, the iconic women’s yogawear brand, has identified a potentially huge growth lever – menswear. While Lululemon has certainly made a niche for itself in the women’s activewear market, the company has realized that just adding new store locations Read on! ?

What is Customer Analytics?

Customer analytics has been one of the hottest buzzwords among executives for years. But have you ever asked yourself these simple questions: What is customer analytics? What do those two words actually mean? Why is it so important?   As Read on! ?

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