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Tourism On-line Marketing Series – Day 7 – Your Site Map
Basics > Planning Your Site Map Prerequisites: In order to successfully complete this daily action, you will need: A large piece of paper to plan out your web site. Other pieces of paper or electronic documents with your content. An account at a site like WriteMaps.com (A site map creation tool). Estimated Time for Completion: 1-2 hours Details: Figuring out your site map [...]
Tourism On-line Marketing Series – Day 6 – Google Apps
Basics > Google Apps for Business Prerequisites: In order to successfully complete this daily action, you will need: A domain name that you want to use for your business email. Ability to add DNS entries or have your web administrator add DNS entries. For more information, please refer to this Google Article. An existing email address at which you can [...]
Tourism Online Marketing Series – Day 5 – Web Hosting
Basics > Hosting your Website Prerequisites: In order to successfully complete this daily action, you will need: A domain name (already registered) A credit card (Visa, Mastercard, or Amex) An email account to receive your hosting login...Show More Summary
Tourism On-line Marketing Series – Day 4 – Your Web Plan
Basics > Developing your web plan Prerequisites: In order to successfully complete this daily action, you will need: A pad of paper or an electronic file Your thinking cap on. Estimated Time for Completion: 1-2 hours Details: Developing your web plan can take a while, but this is the most important task you can complete in order to ensure your success on-line. [...]
Tourism On-line Marketing Series – Day 3 – Registering your Domain
Basics > Register your domain name Prerequisites: In order to successfully complete this daily action, you will need: A domain name to register A credit card (Visa, Mastercard, or Amex) Estimated Time for Completion: 15 – 30 minutes Details: Your...Show More Summary
Tourism On-line Marketing Series – Day 2 – Choosing a Domain
Basics > Choosing your domain name Prerequisites: In order to successfully complete this daily action, you will need: A brand or company name. A pad of paper or an electronic document Your imagination Estimated Time for Completion: 30...Show More Summary
Tourism On-line Marketing Series – Day 1 – Getting Started
Getting Started The focus of this series to help tourism companies, like tour operators, adventure outfitters, and hoteliers to maximize their tourism on-line marketing efforts. Because the action items presented in this series are focused on on-line marketing, there are certain requirements in order to realize maximum results from these tips. Firstly, I am assuming that [...]
Tourism On-line Marketing Series – Day 8 – Content Management
Basics > Choosing a Content Management System Prerequisites: In order to successfully complete this daily action, you will need: An Internet connection because you will be doing on-line research. Estimated Time for Completion: 1-2 hours Details: Websites can be a pain to maintain, if you don’t have the right tools or the skills to do it. In the early days, [...]
Tourism On-line Marketing Series – Introduction
Welcome to the tourism on-line marketing series. For this series, I will be providing you with an action a day for a full 365 days. Each daily action will be short (about 250 – 500 words) and be something that you can do either that day or the next day. The goal of this series [...]
Travel Tech Review: Planning with DuffelUp.com
What do a cork board, sticky notes, note cards, and an Apple style interface have in common? Travel planning of course. Start-up DuffelUp.com is trying carve out their niche in the crowded online trip planning space by offering something a little different, an interface that is simple and familiar. When you plan a trip with [...]
What’s on your 2010 Technology Plan?
Today’s post is by Andy Hayes.
Have you started thinking about your strategic plans for technology in 2010? If not, you probably should.
If This is You, Stop Reading
For some of you, the winter holidays is a perfect time to stop, take stock and reflect on the year, and work out a plan to really nail your [...]
5 Steps to Getting Started with Social Media in Travel
I had a really great conversation with Barbara Vega, founder of I Heart BackPackers, a tour operator who specializes in backpacking tours all over the World. During our talk, Barbara wanted to know if I had any suggestions on how to get started with social media and how to improve what she was already doing. [...]
Converting the Masses – Using Social Media to Improve Customer Conversion
This is a copy of my presentation at the Adventure Travel World Summit. Ofcourse you lose the audio content that goes with it, but you get the gist. I’ve added an outline of the slides along with some commentary that adds context to the slides. Using Social Media Techniques to Improve Customer Conversion View more documents from [...]
Commoditization Does Not Spell Death For Adventure Products
In my recent distribution and supply chain collaboration sessions at the Adventure Travel World Summit, I had an opportunity to sit down and discuss aspects of distribution with adventure travel operators and outfitters. I was joined on the panel by a number of key players in the adventure distribution space including James O’Leonard (Founder & [...]
#followfriday – Part III – Travel People on Twitter
This list is sourced from the Uptake Twitter list which can be found at http://www.uptake.com/blog/blogging/the-t-list-does-twitter-join-the-travel-twitterati-beta_239.html. I wanted to separate it out so that I could generate a TweepML...Show More Summary
#followfriday Part II – Travel Providers & MetaSearch On Twitter
This list consists of a mix of OTAs and metasearch sites that provide a service to consumers on-line. Granted there are some sites that probably fit in here that are communities as well, but I am going for just the sites where people would generally book their own travel. Bing Fareologist – @fareologist Expedia – @Expedia isango! – [...]
#followfriday Part I – Airlines on Twitter
For research purposes I have been trying to gather together lists of travel related companies that are using Twitter. I am slowly but surely putting together some for my own, but hopefully also your, use. Here is my first list of companies starting with airlines. If you know of any ideas, please add them to [...]
Are you coming to the Adventure Travel World Summit?
The Adventure Travel World Summit is on October 19-22, 2009 in historic Quebec City. I’ll be attending this year as a speaker focusing on Social media and distribution systems for the adventure segment. I am really excited about being part of the conference this year because it is really well executed and, from what I [...]
Kijubi.com – New Destination Experiences Contender
It’s not altogether surprising to see more experience based travel sites popping up. Unlike the “all-in-one” travel sites, this segment still has a tremendous amount of room for growth. Enter on the scene, Kijubi.com, the experience marketplace. It took me a moment to realize that the name, as twodotohish as it is, is actually pronounced [...]
The Potential Impact of Google Side Wiki on Travel Websites
Google just released their newest foray into the world of ratings and reviews with their Sidewiki product. The first, and I think one of the most important things to consider, is that Sidewiki is only available for users who download and install the Google Toolbar. Although there are probably millions of people who have installed [...]
