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Using Your Tour Photos to Generate Conversions

Prerequisites: Photos already posted on the web, preferably on a well ranked photo sharing website or on your own website. Estimated Time for Completion: Reading time of 20 minutes. Details: Let’s face it, photos are great, but conversions are better.  So how do you use your photos to increase the likelihood that a viewer is going to [...]

Hosting and Sharing Your Tour Photos On-line

Prerequisites: Some photos that you are ready to host on-line or post publicly for display. Estimated Time for Completion: 30 minutes – 1 hour Details: Taking photos of your tours is one thing, actually having them on-line so that they can be shared with your customers and future guests is another thing.  As I discussed in the [...]

Best On-line Photo Editors for Your Tourism Business

Prerequisites: You should have some photos ready to edit. I also recommend you have descriptions and titles ready for your test photos as well. Estimated Time for Completion: 1-2 hours Details: Thanks to improvements in Flash technology and increased access to broadband Internet access, there are now a growing list of on-line photo editor that can support [...]

10 Tips for Taking Great Tour Photos

Prerequisites: You should have a digital camera of your choice to use for business purposes. Estimated Time for Completion: Reading time of 20 mins. Details: Now that you have decided to add photography to your tours, you will want to make sure that the photos you take are really good.  After all, what’s the point in taking [...]

Making Photos Part of Your Tourism Business

Prerequisites: You should have a digital camera of your choice to use for business purposes. Estimated Time for Completion: Reading time of 20 mins. Details: Do you recall the old saying “A picture is worth a thousand words?”.  Well, with the search engines, that’s not entirely true, but pictures can go a long way to helping you [...]

Rezgo Sponsors PhoCusWright Special Report on Tour & Activities

I am very excited to announce that Rezgo has formerly signed a sponsorship agreement for the “When They Get There (and Why They Go)” special report by PhoCusWright, which is focused on the in-destination events, attractions, and activities. Why is Rezgo sponsoring this special report? The tour and activity market is a tremendously important segment of [...]

Writing Compelling Content for the Web

Prerequisites: Although not required, I highly recommend you read Jakob Nielsen’s How Users Read on the Web. Estimated Time for Completion: 20 mins. Details: You will undoubtedly sense that I have an affection for the teachings of Jakob Nielsen.  There is good reason for this affection, quite simply because he is the authority on web usability and [...]

Structuring Your Tour & Activity Content

Prerequisites: In order to successfully complete this daily action, you will need a good understanding of your tours and activities and you should have written or otherwise stored content for your products. Estimated Time for Completion: 20 minutes Details: Part of your objective as a savvy tour operator is to make sure that your potential customers understand [...]

Your Web Content Plan

Prerequisites: In order to successfully complete this daily action, you will need the content that you aggregated and sorted into your physical and electronic “Website Content” folders. Estimated Time for Completion: 2-3 hours (depends on the size of your website) Details: Web content plans are traditionally very complex documents to complete.  They are used by web developers [...]

Are You Web Content Ready?

Prerequisites: In order to successfully complete this daily action, you will need: An Internet connection because you will be doing on-line research. A file folder marked “Website Content”. A folder on your MAC or PC called “Website Content” with sub-folders for documents, photos, and videos. Estimated Time for Completion: 1-2 hours Details: By far the most difficult part of [...]

Choosing the Right Content Management System

Websites can be a pain to maintain, if you don’t have the right tools or the skills to do it. In the early days, you would have to pay a web designer to make changes on your website every time you wanted to update a bit of content, some tour information, or even pricing. Show More Summary

Creating Your Site Map

Figuring out your site map is an important step in organizing your content and determining how simple or complex your website is going to be. I recommend you use a tool like WriteMaps.com, which is a web based site map creation tool to help you. As a first step, it makes sense to draw out all the pages you want on a piece of paper.

Using Google Apps for Your Tourism Business

The Google Apps for Business (Standard Edition) is, in my opinion, by far the most reliable email platform available on the web. The Google Apps platform is based on the award winning Gmail platform and provides a huge amount of on-line email storage per account, excellent spam filtering, and the convenience of web, desktop, and mobile email access.

Hosting your Website

If you are not planning on using a third-party developer to develop your website for you then can probably go ahead and host your website yourself. Before you start though, it is important to understand some points about hosting your own website. Using these simple guidelines you should be better prepared to host your site and get your web presence up and running in short order.

Developing your web plan

Developing your web plan can take a while, but this is the most important task you can complete in order to ensure your success on-line. Whether you choose to use an outside developer to create your website for you or you choose to do it yourself, your web plan will act as a guide to get you to where you need to go. Show More Summary

Register your domain name

Your company has a name, you’ve probably incorporated it, and you’ve probably already designed a logo or are thinking about it. Before you do anything else, register your domain. Consider using a domain name registrar that gives you the ability to manage your domain on-line and also gives you the ability to point your domain name or sub-domains to other services.

Choosing Your Domain Name

Choosing the right domain name for your company can be a challenge these days. Chances are, if you haven’t already secured your domain name, you will probably be unable to register your actual company name as a domain name. To help you...Show More Summary

Getting Started

The focus of this series to help tourism companies, like tour operators, adventure outfitters, and hoteliers to maximize their tourism on-line marketing efforts. Because the action items presented in this series are focused on on-line marketing, there are certain requirements in order to realize maximum results from these tips.

Tourism On-line Marketing Series – Day 9 – Site Design

Basics > Designing Your Site for Success Prerequisites: In order to successfully complete this daily action, you will need: An Internet connection because you will be doing on-line research. Estimated Time for Completion: 1-2 hours Details: Let’s be realistic.  If you were a web designer chances are you wouldn’t be in the tourism business (and vice versa).  That said, if [...]

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