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SimpliFlying’s Take In The News – Dec 2014/ Jan 2015: Aviation Marketing Insights in Business Standard, APEX and more!

2015 was off to a rough start with the AirAsia QZ8501 crash incident. In the initial phase where confusion ensued though, it was comforting to see the airline’s CEO Tony Fernandes take the lead in engaging consumers. It helped make people feel a little more assured that the AirAsia and the authorities were on the ball. Show More Summary

AirAsia X fires its CEO, but will it restore consumer trust?

The then CEO of AirAsia X, Azran Osman-Rani, was removed from his office last Friday immediately before the announcement of a major restructuring of the management of the longer haul wide body franchise of the AirAsia low cost airline brand.  However the statement says nothing about compensating Australian customers of the Indonesian part of that [...]

Qatar investment in British Airways owner might rattle cages

There is an unpleasant sub text to the success of non western airlines that could crawl out from under the rocks over the purchase by Qatar Airways of 9.99 percent of IAG, the holding company which owns British Airways, the Spanish flag carrier Iberia, and has plans to take over Irish carrier Aer Lingus. To [...]

CNN: Stalking North Korea’s Odd Cold War Time Machines

Bernie standing in front of a Air Koryo IL-62 – Photo: Bernie Leighton We always love when other media understands an AvGeek and wants to tell their stories. This posted today on CNN, written by Thom Patterson, talking about some of the adventures that our Bernie Leighton and others have had chasing old Russian [...]Show More Summary

Can in-flight Wi-Fi be a win-win for Airlines and Passengers?

The last year will perhaps be remembered as the year when in-flight Wi-Fi took flight worldwide. What has been a boon for air passengers worldwide, has also posed some interesting challenges for airlines, after presenting some lucrative opportunities. Show More Summary

Frozen North

In the cab to the hotel one night last fall, the cab driver was oddly non-responsive to comments. He seemed alert and sober, and friendly, just didn't seem to get much of what we said. It wasn't until we got to the hotel and encountered the same thing that it dawned on me what the issue was. Show More Summary

Yuri Van Geest talks Three Key Technologies for the Future of Airlines

Editor’s Note: We are publishing a five-part weekly series on the Future of Air Travel. For this exclusive series, SimpliFlying consultants have been interacting with leading thinkers and futurists and tapping their valuable insights. Show More Summary

AirAsia pilots said to have cut off flight computers before crash

Comprehensive leaks for the same Indonesian officials who are refusing to release the interim AirAsia report reflect very badly on the airline's training and safety culture standards

The Boeing 747-8 Intercontinental to Replace Air Force One

The 747-8 will be the Air Force One replacement to carry around the U.S. President – Image: Jon Ostrower The United States Air Force (USAF) announced the long-awaited decision of what aircraft will serve as the replacement for the presidential transport, known as Air Force One (when the President is on-board). The choice has [...]Show More Summary

Much of suppressed AirAsia crash report now revealed

Although Indonesian authorities have refused to release their interim report into the 28 December AirAsia disaster the key inclusions other than the black box transcripts and data now appear to have been outlined.  The most comprehensive wrap at this stage is from Bloomberg, which makes one very important claim that the Airbus A320 appeared to [...]

Malaysia declares all officially presumed dead on MH370

In what might seem like a much delayed necessity, Malaysia’s director general of civil aviation Azharuddin Abdul Rahman tonight officially declared all 239 people who were on board missing Malaysia Airlines flight MH370 presumed dead. But he ran away from face time with a large number of their next of kin, when it became apparent [...]

MH370 media and next of kin conference abruptly cancelled

What 'unforseen circumstance' caused the abrupt cancellation of a media and next of kin briefing about MH370 in Kuala Lumpur today?

Qantas first 747-400 to make an amazing last flight into history

The first Qantas 747-400, which has held, since 1989, the title for the longest unrefueled flight commercial airliner flight between London and Sydney, is set to make what may be the world’s shortest ever delivery flight, from Sydney to Albion Park just south of Wollongong.  It will land at its final destination, the Historical Aircraft [...]

7 Steps to Write a Meaningless, Yet Viral, Aviation Story

Are you ready to hit the big time (and the big bucks) as an aviation writer? – Photo: D Ramey Logan You may think that it’s easy to come up with great content for AirlineReporter. Go to a new country! Fly on a new aircraft! Attend a media event and report on an advancement [...]

Are we done crying yet? The tear-jerking stories of VFR marketing

An unsuspecting person is going about his business, and an airline employee shows up with a free ticket. Cheesy music plays in the background and the airline reunites two friends/relatives while a “moving” story is told on video. – The...Show More Summary

MH370: As the search ships gather, a new report is promised

Optimism in the search for MH370, ships congregating in the south Indian Ocean, and a 7 March release for the next report from the Malaysian investigation. It's all happening, maybe!

Suppressed AirAsia preliminary crash report springs leaks

The preliminary report of the Indonesian investigation into the 28 December crash of an AirAsia A320 into the Java Sea ought to have been released yesterday, and appears to slowly leaking in the SE Asia media. A report suggesting there may (stress may) have been a maintenance problem with part of the computer based flight [...]

The “Battle in Seattle” Now Involves Delta, Alaska, Football, & Planes

A Delta plane getting boarded by the Seahawks as they head to Phoenix for the Super Bowl Sunday morning in Seattle, people should be drinking their morning coffee, reading a paper (or this site, obviously) or going for a morning run. But when the Seahawks are headed for the Super Bowl, the city takes [...]Show More Summary

Would you really fly to Beijing one stop if non-stop is available?

Air China has thrown down an interesting dilemma to loyal Qantas and Virgin Australia customers with its new non-stop flights between Melbourne and Beijing with an initial four times weekly service from 1 June using two class Airbus A330-200s. It’s the first non-stop service to China’s capital from Melbourne, and it will save flyers many [...]

Do you cry when you fly?

Only when reading Plane Talking isn’t the answer to this question. In the Crikey Insider subscriber bulletin today you can weep over the knighting of the bigot racist prince, or, find a very interesting story by Mel Campbell about something many of us might have done, or noticed, while flying. Which is crying. Discreetly of [...]

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