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Virgin Australia posts record $355.6 million loss

Virgin Australia’s statutory loss of $356 million after tax is higher than market speculation. The underlying loss before tax of $211.7 million appears to be where analysts expected it to be, plus or minus a few million. The announcement follows yesterday’s record Qantas loss of $2.8 billion, although much of that was a fleet valuation [...]

MH370 Investigators ping media about important phone call

There are two possible reasons why a satellite phone on missing Malaysia Airlines flight MH370 didn’t respond to calls from frantic airline officials after it went missing on 8 March. One would be that a conscious decision was made not to take the call, and the other, that there was no one near it who [...]

I Say “No” to Reclining My Seat

There is not a lot of room in economy to begin with, and reclining makes it worse I am a non-recliner and I am not afraid to admit it. What does that mean? It means that when I am flying economy (and sometimes in domestic first or a similar product), I just do not [...] The post I Say “No” to Reclining My Seat appeared first on

Qantas: A massive loss creats a massive share punt

Investors had two Qantas activities to consider today. The one that flies passengers and continues to do a very poor job of it in terms of returns, and the one that pumps ‘optionality’ in offering new stock structures for its domestic and international arms. The latter won and the stock soared despite a staggering $2.8 [...]

The biggest key to success in airline marketing? Vision. And the guts to pursue it.

A couple of years ago, in the HQ of an Asian airline, I was having coffee with the SVP of Corporate Communications. When I asked about why the airline doesn’t “listen” to customer on social media, her reply left me stunned. She said, “If it’s important enough, I will read it in the newspapers next morning. Show More Summary

Bad Technology Day

I've been struggling with my phone lately, not getting text messages, not having it ring when I'm called. An update to the OS did the trick, even though the OS update notes were all for apps I don't use. I heard someone in the air having an equally frustrating time with technology. "We're struggling with the FMS right now. Show More Summary

Qantas loss $2.843 billion, live blog

Qantas has just reported a statutory loss after tax of $2.843 billion dollars and an underlying loss after tax of $646 million for the year to 30 June. The loss far exceeds market expectations. (more to come)  

Etihad announces the return of the $50,000 London fare!

Etihad's over the top $50,000 London flights take us back to similar equivalent fares for kangaroo route flights post WWII

As predicted Knee Defenders turn flight into fight

The main problem of the Knee Defender is the confrontational 'courtesy card' thoughtfully provided for you to serve on the passenger seated in front of you, telling him or her that you are taking control.

MH370 Two very ugly scenarios get some detailed attention

Two detailed, reasonable, and deeply disturbing hypothetical scenarios seeking to explain the disappearance of Malaysia Airlines flight MH370 have been posted by Jeff Wise, a contributing editor at Popular Mechanics and the author of Extreme Fear. One involves the landing of the Boeing 777-200ER and its 230 murdered souls at Banda Aceh near the northern [...]

Behold… The Worst Airline Livery Ever

Brand spanking new 777-300ER at Paine Field showing China Eastern’s new livery – Photo: Bernie Leighton | AirlineReporter Behold. This is probably the worst airline livery that I have ever seen. China Eastern didn’t have the best livery to begin with. But at least it was a livery. Their new colors, shown off on [...]Show More Summary

Air NZ posts strong profits as curtain raiser to Qantas, Virgin losses

As a curtain raiser to a dismal two days of Qantas and Virgin Australia losses to finish off this last week of the financial year reporting season, Air NZ’s strong $NZ262 million net profit announced in Auckland this morning is a lot of salt to sprinkle over the wounds of the Australian carriers. The Kiwi [...]

Flight Review: Flying Business Class on TAM Airlines

Getting off the TAM 777-300ER in Sao Paulo TAM AIRLINES BUSINESS REVIEW BASICS: Airline: TAM Airlines Aircraft: Boeing 777-300ER (reg PT-MUI) Departed: John F Kennedy Airport (JFK) Arrived: São Paulo–Guarulhos International Airport (GRU) Stops: None Class: Business Class Seat: 10A, no 10C, no 10H, no really 10C, heck why not 11G? Length: [...]Show More Summary

[Roundup] Airlines take up the Ice Bucket Challenge. Which one’s your favourite?

Unless you’ve been completely disconnected over the past couple of weeks you know what’s coming up. In fact, by now, the Ice Bucket Challenge is famous enough to merit its own Wikipedia entry. So yes, I’ll leave you to read that entry if you need to catch up. Show More Summary

Confessions of an in-flight phone offender

Now that it’s safe to come out, read about an serial phone rule ‘overlooker’ on Crikey’s always surprising subscriber Insider here. OK, sue me.  I can’t remember a flight between Sydney and Melbourne in the last five years when my inadvertently left-on Blackberry didn’t land with more new emails than it showed before take off. [...]

Sydney hi-rise helipad merits rational safety study

There will almost certainly be strong views expressed about the pros and cons of allowing a helipad to be built atop a major new Darling Harbour hotel in Sydney as proposed earlier today. But whatever the outcome, that decision should, and probably will be determined by a rigorous safety case analysis by CASA. This is [...]

Those Qantas 747SPs. Did they ever cruise at 45,000 feet?

Just how high did Qantas fly its Boeing 747SPs? The earlier story that referred to special Qantas airline, Australia Asia Airlines, and its special performance 747SPs, has caused a very good friend of Plane Talking to send in the photo below of one of them after it had been restored to Qantas livery, seen in [...]

Qantas navigates China sensitivities in Taiwan code share

Qantas is to fly, courtesy of a code share, to Taiwan, where in the past to stay on the right side of China, it had to invent a special Australia Asia Airlines entity. The new arrangement, with Taiwan’s largest airline, China Airlines ????, will apply to that carrier’s non-stop A330-300 flights between Sydney and Brisbane [...]

Cathay Pacific Grows in US – Adds New Destination

A Cathay Pacific Boeing 777-300ER in the midst of a turnaround at YVR On the heels of Cathay Pacific retiring the Queen of the Skies from the North American services, they have announced a service expansion to add another US city. As of May 1, 2015, Cathay Pacific will begin service to its sixth [...]Show More Summary

Which were the best airline marketing campaigns in July 2014? Find out in our Airline Marketing Benchmark Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency,, the highly-acclaimed Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month. Disover 15 new innovative airline marketing campaigns. Show More Summary

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