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All set for Australia’s finest family air show this weekend

The flying machines of the past were also loud, thrilling, and could turn on a threepenny bit, and you can see them come alive at Wings Over Illawarra this weekend

Visiting The Gogo Building: Gogo’s Downtown Chicago HQ

Being an aviation enthusiast means different things for different people. I like to consider myself an AvGeek generalist with interest in not only flights, plane spotting, and airline news, but also the behind-the-scenes of the industry. Show More Summary

How we re-designed work culture at SimpliFlying in the last six years (and our bold new experiment)

SimpliFlying has been truly global from the day it began its journey in 2009. Today, have a team of multiple nationalities based in Singapore, India, Spain, Canada and the UK. With such a difference in time zones and upbringing, howShow More Summary

Visiting The Roasterie: A Coffee Company with a Passion for the DC-3

I'm an #AvGeek. I love specialty coffee, classic airplanes and my hometown of Kansas City. Let’s combine them all! Here at AirlineReporter we are a fan of all things aviation, including those on the fringe. Today we're taking a lookShow More Summary

Going for a Jetliner Joyride… Flying Air Canada with a Friend

Sometimes, when you are a true aviation enthusiast, you do things that some people would consider weird or unorthodox. Maybe you are wanting to fly just to experience a certain aircraft type. Or maybe it’s a Saturday evening and you want to catch up with a buddy you haven’t seen for a long time. Show More Summary

Re-thinking Content Marketing for Airlines

If content marketing seems the new buzzword these days, it’s because online social networks have renewed the cultural importance of storytelling. Superficial advertisements are passé. Exchange of ideas is crucial. Brands have discovered that donning a human face is the only way forward. Show More Summary

The Best Airline April Fool’s Day pranks 2016

It’s that time of the year and airlines are once again busy fooling their distracted social media followers and customers while making the rest of the world have a good laugh. The SimpliFlying research team spent the day today tracking most of the April Fool’s Day from around the world. Show More Summary

My First Airbus A350 Flight – On TAM Airlines

Recently, I had the opportunity to fly on my first Airbus A350 and I was excited. It was on TAM Airlines from Miami (MIA) to Sao Paulo (GRU), which is an eight-hour flight -- enough time for me to put it to the test. It was also special,...Show More Summary

Crisis communications lessons from Brussels attacks – what can airlines learn?

The recent events in Brussels have shocked Europe and reminded us that aviation is, and sadly will remain, a prime target for terrorist attacks. Both Brussels Airport and Brussels Airlines did a good job in handling the crisis. WhatShow More Summary

Air-to-air Photography: F-16s at the Sanicole Airshow in Belgium

Every now and then, the stars align, and the trip you often dream about lands in your lap. Events over the last five years came together over a few days, and the decision to attend the 2015 Sanicole International Airshow in Belgium was made. Show More Summary

Business Class Reimagined – Etihad Airways A380 Business Studio Review

Having recently experienced Etihad’s outstanding first class apartment on the Airbus A380, I had high expectations of their business studio product. While I already had a chance to view the entire Etihad A380 during last year’s Dubai...Show More Summary

American Airlines Launches Tokyo Haneda Service out of LAX

It’s already been a busy 2016 for American Airlines, which has announced several service enhancements and, on February 11, launched its inaugural service from Los Angeles International Airport (LAX) to Toyko International Airport, more commonly known as Haneda Airport (HND). Show More Summary

Flying in Qantas Business Suites — Domestically, Sydney-Melbourne

Over the last 18 months, Qantas has been progressively upgrading their business class product on their Airbus A330-200 aircraft. The new business suites bring the product in line with the ever-increasing trend of direct aisle access for all business class passengers, as well lie flat beds — a first for Qantas on the domestic market. Show More Summary

My Inner Seven-Year-Old Hangs Out with the Paine Field Fire Department

I think many people have a child-like persona that lives inside them. I know I do. When I had the opportunity to hang out with the fine folks at the Paine Field Fire Department, my inner seven-year-old was not only excited, but very jealous of my mid-30s self. Show More Summary

Five lessons for airline marketers from British Airways #fuelledbylove

Last week, British Airways released a six-and-a-half minute long short film (commercial?) that has since become a hit on the internet. As of writing, the video has already garnered close to 1.2m views on YouTube. On, where the videoShow More Summary

A video reminder that the redone Pel-Air report is now due

A reader has sent us this link to a YouTube of the recovery late last year of the cockpit voice and flight data recorders from the sea floor wreckage of the Pel-Air Westwind jet that was ditched near Norfolk Island in November 2009. It’s a reminder that the redone report into this accident is due […]

Qatar Airways’ CEO Has Sharp Words for Delta & American

Qatar Airways held a press conference on Tuesday to highlight the carrier's entry into the Los Angeles market, with His Excellency, Qatar Group CEO Akbar Al Baker, providing his insights into the new service, as well has having some choice words regarding what he views as an unwarranted attack on his airline by the three big US-based carriers. Show More Summary

I Did the Spirit Airlines Bare Fare… For Science!

I paid a mere $16.11 for a one-way Spirit Airlines Bare Fare flight from Kansas City to Dallas. Crazy, right? It gets crazier… $14.24 of that ticket went to the "Government's Cut," (Spirit's words, not mine) that is, various government-imposed fees and taxes. Show More Summary

MH17 criminal probe ticks on, and could blow up in our faces

A recent Dutch news report, picked up by Live Leak, is a reminder that the Australian government’s rhetoric about the MH17 atrocity is on course for a rough ride this year as the Dutch criminal inquiry continues its pursuit of guilty parties in the shooting down of a Malaysia Airlines 777 while in transit over […]

When we look ahead, we look to you. Happy Holidays!

        To all our readers, clients and partners – Thanks for making 2015 has been a phenomenal year for us. We worked on some of our most ambitious projects till date, which involved shaking up B2B aviation marketing, leading the first ever airline marketing innovation lab and helping airlines small and large become remarkable. Show More Summary

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