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SimpliFlying launches the first ever Lab dedicated to the Americas

Last year, our Airline Marketing Innovation Lab in London brought together marketers from airlines across the world. Apart from unprecedented knowledge exchange, the Lab also threw up a crucial insight — each region offers different marketing challenges for airlines. Show More Summary

Queen of the Skies Review: Flying Upstairs on the Lufthansa 747-8 Intercontinental

I recently flew aboard two Lufthansa Boeing 747-8s. In doing so I was able to cross off a longstanding item on my AvGeek to-do list. Like most (all?) AvGeeks, I have long had a passion for the 747. Sure, there are plenty of great planes...Show More Summary

The epidemic of fake airline social media metrics

In our work on marketing strategy, airline social media metrics often come up in discussions. Though, we realize that once agencies take over the implementation of the strategy, most of the airline social media metrics used today border on irrelevance. Show More Summary

Why we decided to boycott United Airlines after #flight3411 – a message to the CEO, Oscar Munoz

Today, we have taken a decision as a company to boycott United Airlines. Our staff will not be flying United Airlines even if they offer the cheapest or most convenient option. We have decided to boycott United Airlines due to the way it treated a passenger on flight 3411. Show More Summary

Je Reve: Dreaming on the Air France 787-9 from London to Paris

As far as airline journalism gigs go, I hoped that this would be a beauty. And it did not disappoint. I missed an opportunity to visit the Air France (AF) CDG hub experience in November 2015 due to a lost passport. However, AF gave me...Show More Summary

The “Bandit” Sneaks into YVR – Cathay Pacific Begins A350 Service to Vancouver

Almost 35 years ago, Cathay Pacific Airways (CX) began its international expansion to North America, flying a Boeing 747-200 from Hong Kong (HKG) to Vancouver, BC (YVR). It was the first airline to fly nonstop between the two key Pacific...Show More Summary

Alaska Airlines – Virgin No More!

It's no secret that I'm a fan of Alaska Airlines. I feel that they provide consistent, friendly service while having a nice product. They are like your really great friend that you always look forward to hanging out with. Even though Alaska and I have a friendly relationship, they know I see other airlines from time-to-time. Show More Summary

SimpliFlying Airline Marketing Innovation Lab Singapore

The SimpliFlying Airline Marketing Innovation Lab enables the meeting of the best minds in airline marketing. We’ve held two global Labs – in Las Vegas in 2015 and London in 2016. Based on feedback from the past attendees, we believed...Show More Summary

OPINION: The New Air Canada Livery Makes Me Hate Myself!

NO! Okay. There. I said what we were all thinking as Canadian AvGeeks. I just can’t. I am not a fan of Air Canada’s new look. I want to understand the decisions behind this branding. Except, when I look at it I see nothing but bad things. Show More Summary

Why Tom Nealon as Southwest President is good news

Southwest recently announced the appointment of Tom Nealon as its new President, replacing Gary Kelly. While Tom is well known inside the airline, not many may be familiar with his style outside Southwest. I’d like to share an edited excerpt from my book SOAR, which us gives a glimpse inside Tom Nealon’s mind. Show More Summary

PHOTOS: Airbus Beluga XL Becoming a Reality

When living large is just not good enough, you need to live XL — Beluga XL that is! Airbus is in process of upgrading their “oversize cargo airlifter” and recently shared some photos of its progress. The new model will replace the five...Show More Summary

Airline Marketing Campaigns We Loved in 2016

Every month SimpliFlying produces a premium Airline Marketing Benchmark Report, where we go over the best campaigns of the previous month. Here are some of our favourite airline marketing campaigns from 2016 that were featured in different...Show More Summary

The SimpliFlying compulsory leave experiment – the results are in!

The work culture experiment In April this year, we kick-started the latest work experiment at SimpliFlying – compulsory one week of leave every seven weeks for all staff. Of course, the leaves had to be staggered, but the key was the staff had to be completely cut off from work. Show More Summary

Airline marketing on a high with the #mannequinchallenge

This November was probably the month of the Mannequin Challenge — a viral Internet trend of short videos of people remaining frozen in action with Rae Sremmurd’s song “Black Beatles” playing in the background. This challenge was taken...Show More Summary

Skies between Australia-China suddenly thrown wide open

Unlimited risks and rewards come to air routes between Australia and China The post Skies between Australia-China suddenly thrown wide open appeared first on Plane Talking.

PHOTOS: Alaska Airlines’ Newest Special Livery Honors Veterans

Coinciding with the upcoming Veterans Day holiday, Alaska Airlines has unveiled its newest special livery, a patriotic-themed scheme titled “Honoring Those Who Serve.” The Oct. 26 event had all the seriousness and dignity of a military...Show More Summary

Popping By KLM Royal Dutch Airlines’ San Francisco Pop-Up

KLM: It’s a bird! It’s a plane! It’s a … radio station, maybe? Actually you were right the second time. But despite its proud 97-year history in aviation, KLM Royal Dutch Airlines still isn’t a recognizable brand name for a lot of Americans (AvGeeks excluded, of course). Show More Summary

Airlines in SOAR have almost double the average airline profit margins

At the official launch party of SOAR in London last month, about a hundred aviation industry executives and journalists received special preview copies of my new book. One of the people who received it was Dr. James Pearson, a Senior Lecturer and Course Director of Aviation Management at Coventry University in the UK. Show More Summary

The tale of three airline marketing campaigns – American vs KLM vs Emirates

This month has been big on airline brand campaigns – two rolled out by airlines themselves, and one by a passenger that probably achieves the same effect. American Airlines, KLM Royal Dutch Airlines, and Emirates have all received lots of exposure in the US market. Show More Summary

Drone vs Helicopter

This wasn't put together as a PSA on drones, but it's being passed around the aviation community as one. I haven't figured out how to embed it as a video, so let me know if the link doesn't open a video for you. video Having the audio...Show More Summary

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