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MasterClass for Agencies – Understanding and delivering what matters
At SimpliFlying, we help airlines build profitable customer engagement strategies. That means also helping their agencies to help them soar. Delivering measurable initiatives that drive business goals For an airline, the business behind...Show More Summary
Turkish Airlines taps on London Olympics fever through QR codes
The Olympic fever is gripping sports fans the world over. Tapping on the trend of real-world engagement through social media, which we highlighted in our recent webinar, Turkish Airlines has transformed national flags into QR codes and then placed them on digital bus shelters all over London to engage Olympic fans. Working with their agency, [...]
[Interview] Jonathan Pierce, Director of Social at American Airlines, Sheds Light on How the Airline Drives Results from Social Media
Jonathan Pierce is leading change at one of the world’s largest carriers: American Airlines. As the Director of Social Media Communications, Jonathan leads a team of 12 individuals who are in charge of American’s online Customer Engagement efforts. Having worked at American for over a decade, Jonathan took up this freshly-minted position in March 2011. [...]
????? New Kunming Airport opens, and why it will get millions of Australia travellers
On Thursday the seventh largest airport in China, near Kunming in Yunnan province, shut down as a more distant replacement was opened. In that regard, it was the biggest such airport shift since 1998, when Hong Kong’s Kai Tak airport, and the awesome sweeping plunge past the apartment blocks of Kowloon on final approach, was [...]
Boeing confirms 787 flying display at Farnborough
It was the worst-kept secret in aerospace. Qatar Airways chief executive Akbar Al Baker told reporters about it at EBACE six weeks ago, and someone we know (wink-wink) at the Wall Street Journal made a big splash with it earlier...
Crisis Management for the Connected Traveler: brand new SimpliFlying MasterClass
They say, “Practice makes perfect.” But what is practice without theory or insights from real-world cases? At SimpliFlying, we have been sharing our analysis and theories on customer engagement strategy for airlines and airports. ToShow More Summary
Why Kulula is the World’s Funniest Airline – Interview with Marketing Head, Heidi Brauer
Marketing that gets you smiling! When South Africa’s President Jacob Zuma tied the knot for the sixth time a few weeks ago, the quick-thinking Kulula Airlines said it would give a flight on the house to the fourth wife in big families — the country’s new number of official first ladies. When I first saw the [...]
Air New Zealand’s “I am Packed” blog helps travelers SimpliPlan their trips better
“Voyeuristic” is perhaps one of the first words that comes to mind when visiting one of Air New Zealand’s latest initiatives. But that is soon replaced by other thoughts such as “Oh wow! I have to share this”, “This is incredibly useful” and finally “I want to travel”. The reason is simple: we, as [...]
MOVIE MONDAY: Collier Trophy and Whitcomb winglets edition
Movie Monday subjects are sometimes tough to decide. This week, for instance. Do we go with the Collier Trophy homage, in honour of the 2012 award that is being presented on Thursday to the Boeing 787? Or do we make...
Video: Will Sugar Volt kill the Turboprop?
Boeing's Sugar Volt research programme, if it progresses from paper to structure, looks like a perfect candidate to one day replace today's turboprop configurations like the Q400 and ATR 42/72 in 20 years or so. With a 70% cut in...
[Presentation] Social Media ROI – here’s how airlines can measure it through dashboards
I had the opportunity today to deliver a keynote on how airlines and travel brands are driving social media ROI at the Eyefortravel Travel Distribution Summit in London. The theme was on driving ROI from social media efforts for travel companies – airlines, airports, hotels etc. And as with all my presentations, I’m posting the presentation [...]
Bombardier stares down CSeries pricing challenge
Despite claiming significant performance and operating economic advantages over its narrowbody competitors, top lessors appear unwilling to embrace the Bombardier CSeries on two criteria outside of the control of its engineers: Price and residual value."Something's missing I can't explain...
On A320's 25th birthday, where does automation go next?
February 22, 2012 marks the 25th anniversary of the first flight of the Airbus A320-100, an aircraft type that has surpassed 5,000 deliveries since its 1987 first flight from the European airframer's Toulouse, France base.In addition to firmly establishing...
An Inside Look at the New Bombardier CSeries — Literally
Bombardier's Cseries located in Montreal, Ontario -- tres bon! After spending the day with Bombardier recently to learn about their new CSeries, the biggest thing I pulled away that you, the passenger will care the most about is SPACE — lots of it. This is the interior that many passengers have been begging for [...]
ANA's 787 faces bumpy service entry on Haneda-Frankfurt
ANA's first 787 flights with JA801A and JA802A on domestic flights within Japan have been nearly flawless, with a 96.3% on time reliability during its first months of service. For JA805A, the first 158-seat 787 in long-haul international configuration,...
For successfully leading SpiceJet’s launch of the Bombardier Q400 via social media, Pooja Dua is the SimpliFlying Hero for January 2012
Note: Earlier this month, we announced a revamp of the SimpliFlying Heroes initiative, giving our readers a greater say in whom we choose by adopting a transparent voting system. In a keenly contested round that saw about 3000 votes pour in over the course of a week, Pooja Dua of SpiceJet emerged the winner, having received almost [...]
Classic Air Cal Commercial – You’re Going to Like Their Style
In the 1980?s Air Cal had an interesting campaign using a piano man and highlighting the fact that you might just like their style. I do not think many airlines would do a commercial quite like this one today. Unfortunatly the colorful style of Air Cal did not make it past the 1980?s and [...]
Cockpit Video from inside An Airbus A320
Every once in a while a video pops up that embraces the spirit of aviation — this is one of them. This video takes you inside an Avianca Airlines Airbus A320 while flying around South America in one of the best cockpit videos I have seen to date. Man, now I want to go [...]
Southwest Airlines Evolves Their Interior — More Seats, but for the Better
Yesterday, Southwest Airlines announced some pretty big changes for the inside of some of their Boeing 737 aircraft, which they are calling “Evolve: The New Southwest Interior.” For the average customer, the differences probably won’t be so obvious — hence why Southwest is calling this an evolution rather than a revolution. The tones of [...]
ANA's 787 set to be tested with January service expansion
Over the next two weeks, the 787 will add four new destinations, including its first international long-haul route, aided by a growing number of deliveries from Boeing.The 787's first two and a half months in service have provided a...
- Air New Zealand
- Delta Air Lines
- All Nippon Airways
- Federal Aviation Administration
- Boeing Commercial Airplanes
- Future of Flight
- Bombardier CSeries
- LOT Polish Airlines
- Cebu Pacific
- Virgin America
- Airbus A320
- David Parker Brown
- Hong Kong
- International Airport
- Frequent Flyer
- Sukhoi Superjet
- Dallas-Fort Worth
- A350 XWB
- Richard Branson
- Jim Albaugh
