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The Power of Simple

How the Natural Resources Defense Council effectively unearthed and reframed compelling research to raise public awareness and effect policy change around food waste.

Texas Methane Leaks are a Problem. For California

liso Canyon was a big methane release, especially in Los Angeles, but in the grand scheme of methane released every day by the nation’s oil and gas industry, it was a blip. And recent footage from Texas, coupled with a new study of over...Show More Summary

GEO Guest Post: Bringing Equity to the Forefront in Grantmaking

Note: As I mentioned last week, I am at the Grantmakers for Effective Organizations conference this week curating a group of bloggers. Next up is Trista Harris, President of the Minnesota Council on Foundations. Her guest post is below. Show More Summary

Bernie Owes It to His Supporters to Keep Fighting

With his unexpected victory in Indiana and Donald Trump becoming the presumptive Republican nominee, Bernie Sanders faces a tough decision in the coming days. Should the Vermont senator drop out and help unite the Democrats to fightShow More Summary

Ted Cruz’s Time for Choosing

On the eve of the presidential election in late October 1964, Ronald Reagan pleaded with voters to “preserve for our children this, the last best hope of man on Earth” by voting for Barry Goldwater, rather than “sentence them to take...Show More Summary

The New Face of India is the Anti-Gandhi

In September 2014, at Madison Square Garden in New York, India’s prime minister, Narendra Modi, addressed a crowd of nearly 20,000 people. It was a sold-out spectacle worthy of a lush Bollywood production, with dancers warming up the...Show More Summary

Ad of the Day: Amid Chaos, Cisco Says 'There's Never Been a Better Time'

To those who would say the world is falling apart in a hurry, Cisco would counter that, in fact, thanks mostly to technology, it's the most wonderful time to be alive. That optimism is given a hard-working spin in the high-tech networking...Show More Summary

For Public Figures, Being Black and “Being Black” Are Two Different Things

This spring, over 2,000 Washington insiders, journalists, and Hollywood elite filtered into the ballroom of the Washington Hilton to attend the White House Correspondents’ Association annual dinner. The first comedian to perform for the group was Mark Russell in 1983. Show More Summary

Why Ads Go Viral, and What Made Apple's 'Taylor vs. Treadmill' the Perfect Viral Spot

There's a lot of mystery around what makes a video go viral and the factors that can catapult content into the stratosphere of cyber fame. Brands are hungry to harness that kind of magic, of course, which is where Unruly—a company built...Show More Summary

Creatives Turn Smartphones Into Interactive Books During Facebook Hackathon

Hackathons have long been a staple of Facebook's Silicon Valley culture, and they're increasingly becoming part of the agency world, which is why the social network wants to create them for brands in hopes of helping them find the next...Show More Summary

Millennials’ “Mysterious” Support For Permissive Gun Laws

The Washington Post: When I was in middle and high school, there were spirited public debates about whether the proliferation of grisly movies, gore-glorifying song lyrics and shoot-’em-up video games might desensitize my peers and me to violence. While I’m reluctant to pin any of this on pop culture, it’s true that my generation appears […]

How Multichannel Networks Are Grooming the Next Generation of Video Stars

With marketers and media buyers putting social stars PewDiePie, Lilly Singh and Logan Paul into heavy rotation, multichannel networks now are incubating the next wave of talent through a host of development programs such as Maker Studios' Spark initiative, which is funding some 30 different creator projects. Show More Summary

BuzzFeed Is Now Getting 7 Billion Content Views a Month

Despite a stage overloaded with emojis, BuzzFeed's NewFronts presentation was refreshingly simple and free of the bells and whistles buyers are likely to be inundated with over the next two weeks. BuzzFeed's message to advertisers and...Show More Summary

Media Convicts Scores of ‘Gang Members’ on NYPD’s Say-So–No Trials Necessary

The New York media tried and convicted 120 suspects as gang members solely on the say-so of the NYPD and federal officials.

Meet the First 100-Year-Old Model in Vogue

Marjorie "Bo" Gilbert has bragging rights that no other model who's ever graced the pages of Vogue can claim: She's the first 100-year-old woman to appear inside the magazine, Business Insider reports. As part of an ad campaign for UK store Harvey Nichols—which includes a two-minute video that notes...

"The Unnamable Unimaginable Thing In My Basement"

How does a petty bureaucrat deal with "The Unnamable Unimaginable Thing In My Basement"? Lovecraftian horror meets British estate housing in South Burnistoun: (via MetaFilter)

Imgur Survey Finds Millennials Are Cool With Being Geeky

In 2004, a band called Say Hi To Your Mom came out with "Pop Music of the Future," which presciently describes the modern geek from the perspective of the ever-migrating millennial moving to Brooklyn and beyond. "she's got a loft space akes...Show More Summary

Lessons From Prince And His Struggles With Digital Music

In addition to his legacy as an artist and performer, Prince also had, throughout his career, a complex relationship with the world of digital music distribution, and while he certainly tried many different tactics when it came to making his music available to the public, it's unclear just how successful...

From Whence Cometh My Liberty?

At WRSA there is an interesting discussion on the Declaration of Independence, Constitution and Bill of Rights.  Here is a snippet. I recognized that, despite the cries of today’s Constitutionalists about the Divine inspiration of the US Constitution and the accompanying Bill of Rights (USC/BoR), both of the foundational documents of American governance were drafted […]

After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets

It isn't always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly, their respective brands—must have chemistry. So last July...Show More Summary

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