Today, Sprint got tired of trying to win over customers from bigger wireless players like AT&T and Verizon, and decided to take a swing at T-Mobile, offering up to $350 for T-Mo subscribers willing to switch and trade in their phones. But there’s something off about the math Sprint is using to compare its plans to T-Mobile’s. In making the … [More]
Starting later this year you might not have to traipse into your local Starbucks to chat up your favorite barista. Instead, the coffee slinger might be coming to you as part of Starbucks’ upcoming delivery service. Business Insider reports that Starbucks CEO Howard Schultz announced Thursday that the company was marking items off its list of things to do before … [More]
At the moment, the biggest secret of TV is how much money CBS had to pay Charlie Sheen to continue his hit sitcom, Two and a Half Men. The network knows the psychological effect of a big number. Just look what happened to NBC and Jerry Seinfeld.
Men can't resist paying a premium for "Extra Large" condoms. The condom industry has made a science of converting inches to dollars, but "extra large" is mostly in the customers' heads.
The iPad bookstore is matching Amazon's prices on some titles, while Amazon is raising some prices.
Obama's health care bill says restaurants must post calories on the menu. "Nanny state" intrusion? Not according to the restaurant industry, which supports the new regulation. The reason may have less to do with waistlnes than the bottom line.
When Disneyland opened in 1955, admission was $1. Today it's $72. Walt Disney was a pioneer of psychological pricing — but can anything persuade families to pay today's theme park prices?
How can you run a business when customers hate you? Airlines are trying to figure that out. The real problem may not be the airlnes but human nature.
Don't think of an elephant! D'oh, you just did. As this demonstrates, there are some limits to "free will." A largely robotic part of our minds helps determine what we think about. Some tricks of psychological pricing exploit this. They present offers you can't refuse.
Houses aren't selling, and behavioral economists say sellers are to blame. But a psychological pricing trick can help sellers get more and better offers.
From "invitation only" high-fashion web sites to the 99 Cents Only Store, prices ending in 9 have a strange attraction for value-conscious shoppers. A new study suggests that the poetry of prices can be as important as the math.
What if it was possible to persuade consumers to buy without their awareness? Today's marketers use the new psychology to do just that.
James Vicary, prophet of psychological marketing, gambled his career on a hoax—and lost.
Mad Men presents the advertising world as an exercise in moral ambiguity. That perception has much to do with James Vicary, ad man and con man. He's more relevant than ever in the age of Google.
How the psychology of fair value (literally) shapes the products on market shelves.
It’s the opening weekend of tax season! If you work an hourly or salaried job, the W-2 form summarizing how much you earned and how much tax you’ve paid is already in your mailbox or will be soon, since the deadline to mail them out is February 2nd. If you plan use the Windows or Mac version of TurboTax, though, … [More]
Ride-sharing services operating in California have several issues lately: Uber being sued by San Francisco and Los Angeles counties, and L.A. mulling its own ride-sharing-like app just to name a few. Well, things don’t look to be getting...Show More Summary
Having received our fair share of complaint letters over the years, we know how tempting it can be to fire back at critics with negativity — but because that doesn’t solve anything, we’ve learned it’s always better to catch those flies with honey when possible. And in that vein, egg company Locally Laid took a shopper’s complaint about its high … [More]
Today we have to ask ourselves the important questions like, “is there such a thing as being too prepared?” If you happen to be the United Parcel Service and we’re talking about the 2014 holiday shipping season then you’d probably say yes. Bloomberg reports that UPS is blaming the costly extra measures it took to ensure on-time delivery leading up … [More]
A few weeks after New England Brewing Company apologized for slapping a Gandhi robot on its Gandhi-Bot India Pale Ale beer, the company says now it’s going to do more than just apologize and will instead rename the brew altogether. After meeting with Indian-American business owners in its home state of Connecticut as well as state Rep. Prasad Srinivasan, … [More]