5 lessons religion can teach internet marketers:
Have a tall steeple (or something similar). Make sure folks can find you when they're ready. Discoverability is the name of the game.
Tell a good story. Have a compelling narra...
I was listening to Joseph Jaffe's most recent podcast and one concept blew me away: Marketing is now about discoverability: You must be present at the customers' convenience and request, not screaming at them 24/7. ... Read Post
There are certain skills that you must firmly grasp before you tell folks you're an internet marketer. If you don't, and I hear you tell someone "I'm an internet marketer!", I'm going to stalk you in my Toyota Prius and pin you to a... Read Post
How the hell do I teach my team internet marketing? Why do we all suck at it? Tweet I spend a lot of time on this puzzle. My company’s survival depends on it. I have to find ways to teach, and to teach teachers, while working it aro... Read Post