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Why Do We Buy Things We Don’t Need?

We’re all familiar with the uncomfortable realization that we’ve spent a fair amount of money on something that we aren’t actually going to use. I decided to look around my apartment to try to figure out exactly why this happens. After all, it’s a little surprising. Why would we go to the expense and effort to buy something that we never choose to use? There are several reasons, but one important reason is what I’d call “the expensive gym membership” reason.
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