Post Profile

MLB.com's already wildly successful iPhone app will begin streaming live video of baseball games today. Baseball fans are excited, but there's plenty of reason for even non-sports fans to pay attention to the way the application works. With a $10 price tag that sports fans are apparently happy to pay, this could provide a great model for other struggling media to find an important new revenue stream - and not just because it charges for content.
read more

MLB at bat will stream live ball games to your iPhone or iPod. Batter up. Major League Baseball has given the green light for an iPhone application which will allow live streaming of baseball games. Called MLB at bat, the applicatio... Read Post

Major League Baseball has added live video streams of baseball games to its $9.99 iPhone app, starting today. The games can be viewed over Wi-Fi or via the iPhone’s 3G connection — unlike the Sling video-streaming app, which only wo... Read Post

Major League Baseball will start streaming two live games a day to owners of its At Bat application for the Apple iPhone and iPod Touch. Read Post