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MLB.com's iPhone App Could Be a Model For Media Saving Itself

MLB.com's already wildly successful iPhone app will begin streaming live video of baseball games today. Baseball fans are excited, but there's plenty of reason for even non-sports fans to pay attention to the way the application works. With a $10 price tag that sports fans are apparently happy to pay, this could provide a great model for other struggling media to find an important new revenue stream - and not just because it charges for content.
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