It's common practice in the trademark world to never, never, never use your trademarked name as a verb or a noun. If you do this, you'll be committing genericide, because your brand name will surely lose its distinctiveness and pretty soon you'll be losing your market edge. Why else would Xerox try so hard to [...]
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After we published our list of 25 Brand Names People Incorrectly Use as Generic Terms, our wonderful readers responded with a host of other trademarked words and brand names that often get used as nouns and verbs. Here are 10 more! ... Read Post
Noun Phrase A noun phrase must include a noun (determiner, adjective and prepositional phrase are optional). Alternatively, a noun phrase can be a pronoun that represents a noun. Verb Phrase A verb phrase must include a verb (auxili... Read Post
Earlier this week, we wrote about 20 brands so powerful you say them everyday. We also pointed out that this is actually a bad thing for brands. Brands that become common nouns or verbs are victims of "genericide," a term coined by ... Read Post