Discover a new way to find and share stories you'll loveā€¦ Learn about Reading Desk

Post Profile

Verbing up in the trademark business

It's common practice in the trademark world to never, never, never use your trademarked name as a verb or a noun. If you do this, you'll be committing genericide, because your brand name will surely lose its distinctiveness and pretty soon you'll be losing your market edge. Why else would Xerox try so hard to [...]
read more


The Quick 10: 10 More Trademarked Words

Odd : mental_floss (3 years ago)

After we published our list of 25 Brand Names People Incorrectly Use as Generic Terms, our wonderful readers responded with a host of other trademarked words and brand names that often get used as nouns and verbs. Here are 10 more! ... Read Post

An Introduction to Basic Phrase Structure Trees

Academics / Linguistics : A Walk in the Words (5 years ago)

Noun Phrase A noun phrase must include a noun (determiner, adjective and prepositional phrase are optional). Alternatively, a noun phrase can be a pronoun that represents a noun. Verb Phrase A verb phrase must include a verb (auxili... Read Post

15 Words You Had No Idea Used To Be Brand Names

Business & Finance : Business Insider: Money Game (4 years ago)

Earlier this week, we wrote about 20 brands so powerful you say them everyday. We also pointed out that this is actually a bad thing for brands. Brands that become common nouns or verbs are victims of "genericide," a term coined by ... Read Post

Copyright © 2011 Regator, LLC