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The demise of Cliff Freeman and Partners -- and a certain kind of TV ad

The demise of Cliff Freeman and Partners last week marks the end of an era in many ways. First, it in all likelihood is the end of a certain comedic style — unless Freeman manages to move elsewhere — and it is also another death knell for agencies which rely too much on TV commercials as the default medium for advertising. By some accounts, among the problems the shop faced was that its emphasis on traditional forms of media over digital ones wasn’t in favor with most clients.
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