Government/Legal, Safety, Videos, UK
Embrace Life PSA - click above to watch the video
Over the years, we've seen plenty of public safety announcements that tackle the issue of buckling up behind the wheel. Most rely on fear to convey their message - be it fear of a police citation ("Click it or ticket") or the menace of graphic violence, dismemberment and death.
This slow-motion spot from the Sussex Safer Roads Partnership, however, takes a different tack without sacrificing its effectiveness or drama, all while adding an unexpected element of artistry and grace to go along with the obligatory heartstring-tugging.
2011 Chevrolet Equinox - Click above for high-res image gallery General Motors has issued a recall on its Theta crossover triplets, the Chevrolet Equinox, GMC Terrain and Cadillac SRX over safety belt buckle anchors that may fractur... Read Post
Stay A Hero, Stay Safe ad - Click above to watch the video after the jump Remember the Embrace Life seatbelt advocacy ad? The spot, which was created by The Sussex Safer Roads Partnership, featured a man driving an imaginary vehicle... Read Post
"Enjoy The Ride" PSA - Click above to watch the video after the jump Remember the Embrace Life PSA that urged auto occupants to use their safety belts? It's a beautiful safety ad with a very powerful message. The Road Safety Council... Read Post