Discover a new way to find and share stories you'll love… Learn about Reading Desk

Post Profile

Sun Life Naming of Stadium Brilliantly Timed For Super Bowl

I’ve become a fan of Tom Mayenknecht of The Sport Market. I catch his morning show on Team 1040 Radio almost every Sunday, and enjoy the business and marketing angle he brings to major league sports. Today, he talked about Toronto-based Sun Life Financial who, in a deal announced January 19th, acquired the 10-year naming [...]
read more


Copyright © 2011 Regator, LLC