Recently, I sat down with David Meerman Scott, the author of the bestseller The New Rules of Marketing & PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly and the new book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. I'm the author of YouTube and Video Marketing: An Hour a Day, we have the same publisher, and we're virtually neighbors.
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In this Marketing Over Coffee we discuss Social Media and other topics with David Meerman Scott, author of The New Rules of Marketing and PR..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by M... Post Profile
Photos: Wiley An update on marketing and public relations tools, The New Rules of Marketing and PR How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Wiley, $16.95), a 287-page pa... Post Profile
David Meerman Scott, the author of "The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition" will be giving the opening keynote at SES... Post Profile