Electronic Arts’ decision last week to take its in-game advertising business in house represented a body blow to third-party vendors such as Microsoft’s Massive Inc. and IGA Worldwide. But the companies are pressing forward.
...
READ FULL BLOG POST
Videogame publishing giant Electronic Arts is planning to take all of its ad sales in-house, meaning that it will end its relationships with in-game ad companies Massive Inc. and IGA Worldwide sometime this year. - AdWeek EA says th... Post Profile
Will end its relationships with in-game ad companies Massive Inc. and IGA Worldwide sometime this year ... Post Profile
Video game publishing giant Electronic Arts is planning to take its advertising sales in-house, meaning it will end its relationships with in-game ad companies Massive and IGA Worldwide this year. ... Post Profile