In order to get the most out of your musical-choose-your-own adventure, it's important to follow up on the bands you saw during the week, download some new tunes and help the magic of SXSW live on.
Free booze matters because then even people who don't enjoy live music congregate at Fader Fort every year. Inevitably the drunks will be drawn to the stage and exposed to some band or artist they never would have heard on the radio... Read Post
Rumors are as much a part of SXSW as live music and Lone Star beer. This year speculation's swirling around the Levi's/FADER Fort, Perez Hilton's party and whether Red Bull's Moontower Party will return. Read Post