I’d like to share the design process that went on behind the scenes for the recent Basecamp email redesign. In this case we started at one point and wound up with a very different design in the end.
All of the conversations happened with me, Jason Fried, and Ryan Singer in our Campfire chat room. I would upload a design to the room and Jason and Ryan would give feedback.
Just about two weeks ago we launched the a redesign of the account chart in Basecamp. This is where people can upgrade or downgrade their accounts. The goal was to increase overall upgrade conversions and encourage people who are on... Read Post
Some recent posts at the 37signals Product Blog: Basecamp New in Basecamp: Stylized email notifications We created new email designs for milestones (and 48-hour milestone reminders), file uploads, messages, to-dos, and comments. New... Read Post