I’d like to share the design process that went on behind the scenes for the recent Basecamp email redesign. In this case we started at one point and wound up with a very different design in the end.
All of the conversations happened with me, Jason Fried, and Ryan Singer in our Campfire chat room. I would upload a design to the room and Jason and Ryan would give feedback.
“Twitter recently redesigned their sign-up process to boost new user engagement. Though the new sign-up process added one more screen, conversions went up 29%. How? Gradual engagement.” - LukeW | Gradual Engagement Boosts Twitter Si... Read Post
Some recent posts at the 37signals Product Blog: Basecamp New in Basecamp: Stylized email notifications We created new email designs for milestones (and 48-hour milestone reminders), file uploads, messages, to-dos, and comments. New... Read Post