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Surfboard flex

 Surfboard flex has been a topic of interest in surfboard design in recent years. Let’s take a look at this and see what we can learn. Basically if a surfboard flexes, the rocker changes because of bending of the board. From this we can see that surfboard flex gives us variable rocker. Is this desirable? [...]
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Did the New Ford Flex and Lincoln MKT Change Enough?

Vehicles / Cars : Kicking Tires (3 years ago)

The Ford Flex has one of those love-it-or-hate-it vehicle designs. It's boxy, it's square, it's retro and apparently it's also totally L.A. (It turns out Los Angeles is one of the Flex's hottest markets). Case in point, when we host... Read Post

The key to board design

Aquatic Sports / Surfing : Bob Smith Surfs (5 years ago)

I recently read an interview with a well known shaper who mentioned that rocker was the starting point for making a surfboard. While I don’t object to anyone holding that view, I approach making a surfboard a bit differently. The fi... Read Post

Web designers should do their own HTML/CSS

Technology : Signal vs. Noise (6 years ago)

The web is a world of constraints, the materials of HTML and CSS flex and give in ways that encourage particular styles. And being able to understand and bend within that scope is what makes a design feel native. Designers who work ... Read Post

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