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Surfboard flex

 Surfboard flex has been a topic of interest in surfboard design in recent years. Let’s take a look at this and see what we can learn. Basically if a surfboard flexes, the rocker changes because of bending of the board. From this we can see that surfboard flex gives us variable rocker. Is this desirable? [...]
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Ford offering up to $3,000 in incentives on Flex

Vehicles / Cars : Leftlane (6 years ago)

Ford had high hopes for its new Flex crossover that was launched earlier this year. After reporting that Flex sales have dropped in two of the four months since it went on sale, we’ve now learned that Ford is offering up to $3,000 i... Read Post

The key to board design

Aquatic Sports / Surfing : Bob Smith Surfs (4 years ago)

I recently read an interview with a well known shaper who mentioned that rocker was the starting point for making a surfboard. While I don’t object to anyone holding that view, I approach making a surfboard a bit differently. The fi... Read Post

Web designers should do their own HTML/CSS

Technology : Signal vs. Noise (6 years ago)

The web is a world of constraints, the materials of HTML and CSS flex and give in ways that encourage particular styles. And being able to understand and bend within that scope is what makes a design feel native. Designers who work ... Read Post


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