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School of WOM Preview | “Using Inbound Marketing to Generate Qualified Leads”
SESSION:
Using Inbound Marketing to Generate Qualified Leads
DESCRIPTION:
The smartest businesses today are using savvy inbound marketing techniques to not only be found online but also to convert new website visitors in customers. Cilk Arts is one of these smart businesses. Learn how Cilk Arts optimized their web presence and social media participation to be found by [...]
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SES SJ: Google Session: Convert Your Visitors To Customers
Nitin Mangtani, Lead Product Manager at Google prsented a sponsored session on converting your visitors to customers, specifically through the use of internal site searches. Businesses spend a tremendous amount of time, resources, a... Read Post
School of WOM Preview | “An Ear for Complaints. A Bullhorn for Compliments.”
SESSION: An Ear for Complaints. A Bullhorn for Compliments. DESCRIPTION: Quicken Loans experienced what many businesses are experiencing, a less than stellar online reputation. Despite knowing 94% of customers would recommend Quicke... Read Post
School of WOM Preview | “Generating Brand Advocacy for Boston Market”
SESSION: Generating Brand Advocacy for Boston Market DESCRIPTION: Having lost “top of mind” status with many consumers and serving a public whose tastes and dietary sensibilities have shifted, Boston Market faced the challenge of re... Read Post