Returning from WOMMA’s “School of WOM” Conference has my head spinning with new insights and new connections. My notepad is littered with takeaways. And Twitter is littered with takeaways too.
Nearly 300 attendees shared 2,500 tweets with the #WOMMA hashtag during the three-day conference. As I did following WOMMA’s 2009 Fall Conference, I’ve whittled down the [...]
Not coming to the WOMMA shin-dig? You can watch the general sessions online. You can also follow the twitter hashtag of #WOMMA for on-going updates of happenings from the conference. And, WOMMA.org will be updated throughout the con... Read Post
The pros and cons of paying for a promoted spot on Twitter. Lori Senecal, chairman-CEO of KBS+ advertising agency, grew her Twitter followers the old-fashioned way for nearly four years, earning 1,500 devotees tweet by tweet, as she... Read Post
At WOMMA, we use the term TALKABLE BRAND as a way to define a brand that’s worth talking about offline and online. During next week’s SCHOOL OF WOM Conference, we are going to be talking a lot about talkable brands. We recently aske... Read Post