Returning from WOMMA’s “School of WOM” Conference has my head spinning with new insights and new connections. My notepad is littered with takeaways. And Twitter is littered with takeaways too.
Nearly 300 attendees shared 2,500 tweets with the #WOMMA hashtag during the three-day conference. As I did following WOMMA’s 2009 Fall Conference, I’ve whittled down the [...]
Twitter is getting into the coupon business with its latest feature. Starting today, Twitter will be testing out a new feature called Twitter Offers, a new arm of its sponsored tweets, the company said in a blog post. Twitter Offers... Read Post
A machine could—theoretically—replace teachers in places where schools are scarce. Seven months after terrorists kidnapped nearly 300 schoolgirls in Nigeria, many local students are afraid to go to school. In other parts of the coun... Read Post
At WOMMA, we use the term TALKABLE BRAND as a way to define a brand that’s worth talking about offline and online. During next week’s SCHOOL OF WOM Conference, we are going to be talking a lot about talkable brands. We recently aske... Read Post