Returning from WOMMA’s “School of WOM” Conference has my head spinning with new insights and new connections. My notepad is littered with takeaways. And Twitter is littered with takeaways too.
Nearly 300 attendees shared 2,500 tweets with the #WOMMA hashtag during the three-day conference. As I did following WOMMA’s 2009 Fall Conference, I’ve whittled down the [...]
Not coming to the WOMMA shin-dig? You can watch the general sessions online. You can also follow the twitter hashtag of #WOMMA for on-going updates of happenings from the conference. And, WOMMA.org will be updated throughout the con... Read Post
Nov. 12 - 13, 2013 San Francisco, CA Tickets On Sale Now What’s the value of a tweet? Not nearly as much as 500 million of them a day. Tomorrow Twitter hits the NYSE, and the pricing looks to be … Read Post
At WOMMA, we use the term TALKABLE BRAND as a way to define a brand that’s worth talking about offline and online. During next week’s SCHOOL OF WOM Conference, we are going to be talking a lot about talkable brands. We recently aske... Read Post