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OVERVIEW: FTC Guidelines for Online Endorsements

Later this week I have the privilege of keynoting at the PRSA T3 conference and sharing insights with the TechMunch community. During the TechMunch panel I’ll be talking about the FTC Guidelines and how they impact bloggers. As a supplement to that discussion I created a very basic overview. Feel free to beg, borrow and [...]
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PRSA Digital Impact: Tracking Social Media Trends

Marketing / Online Marketing : Online Marketing Blog (6 years ago)

Last week at the PRSA Digital Impact conference I met Steve Rubel, SVP Director of Insights from Edelman Digital and famous (sometimes infamous) PR blogger at Micropersuasion. He presented “2008 Digital Trends: Open Files” which tal... Read Post

BFF’s for Increased Online Marketing Reach? PRSA Digital Impact Conference Keynote

Marketing / Online Marketing : Online Marketing Blog (3 years ago)

Can BFF’s lead to more effective marketing? That’s the topic of discussion for the PRSA Digital Impact Conference opening keynote featuring Caryn Marooney, vice president of technology communications for Facebook. Before going to Fa... Read Post

What bloggers, brands and PR pros need to know about FTC guidelines for online endorsements

Technology / Social Media : PR Sarah Evans (3 years ago)

FTC Guidelines Overview: How it Impacts PR, Brands and Bloggers View more presentations from PRsarahevans Read Post


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