You called it, Jezebel. The "My butt is big" Nike ad the blogosphere has been buzzing about all week is actually a fake. AdAge.com, an advertising industry blog, checked with Nike and Nike's agency, who confirmed it's bootylicious, but it's not real! Instead, it's just a canny knock-off of Nike's actual 2005 "My butt is big" ad campaign. I guess I should have been suspicious that the fake ad spelled the word "embassador" with an "e" instead of the more common spelling with an "a.
AppleAdvertisingAge confirms today what the Wall Street Journal pointed out last week: advertising with Apple's iAd service won't be cheap. Most advertising agencies charge either a flat rate per thousand impressions (CPM) or a smal... Read Post
As expected, Facebook this afternoon confirmed in a blog post that it has agreed to acquire the Atlas Advertiser Suite from Microsoft. “Atlas is a leader in campaign management and measurement for marketers and agencies. We believe ... Read Post