You called it, Jezebel. The "My butt is big" Nike ad the blogosphere has been buzzing about all week is actually a fake. AdAge.com, an advertising industry blog, checked with Nike and Nike's agency, who confirmed it's bootylicious, but it's not real! Instead, it's just a canny knock-off of Nike's actual 2005 "My butt is big" ad campaign. I guess I should have been suspicious that the fake ad spelled the word "embassador" with an "e" instead of the more common spelling with an "a.
First, a Merry post-Christmas recovery to everyone in the advertising industry. We hope that our readers succeeded in forgetting about work for a few days, at least. Over the past several weeks, we’ve reviewed the cards our agency f... Read Post
"Your suspicions are correct," emails Nike's PR. "The ad you questioned is not a Nike ad. It appears that the person who created it took the copy (with a typo) from our 2005 campaign." The current ad is body-part free. More » Read Post
On Christmas Eve, the NSA released redacted documents in response to a Freedom of Information Act (FOIA) request from the ACLU that confirm that the agency illegally spied on Americans for more than a decade. In addition to monitori... Read Post