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Nike Confirms "My Butt Is Big" Ad Is A Fake

You called it, Jezebel. The "My butt is big" Nike ad the blogosphere has been buzzing about all week is actually a fake. AdAge.com, an advertising industry blog, checked with Nike and Nike's agency, who confirmed it's bootylicious, but it's not real! Instead, it's just a canny knock-off of Nike's actual 2005 "My butt is big" ad campaign. I guess I should have been suspicious that the fake ad spelled the word "embassador" with an "e" instead of the more common spelling with an "a.
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AdAge doesn't like iAd's pricing scheme

Technology Industry News / Apple : The Unofficial Apple Weblog (4 years ago)

AppleAdvertisingAge confirms today what the Wall Street Journal pointed out last week: advertising with Apple's iAd service won't be cheap. Most advertising agencies charge either a flat rate per thousand impressions (CPM) or a smal... Read Post

Facebook Confirms It Is Buying Microsoft’s Atlas Unit

Technology : The Tech Trade (2 years ago)

As expected, Facebook this afternoon confirmed in a blog post that it has agreed to acquire the Atlas Advertiser Suite from Microsoft. “Atlas is a leader in campaign management and measurement for marketers and agencies. We believe ... Read Post

Nike Confirms "New" Big Butt Ad Is Fake [Radvertising]

Pop Culture / Celebrity : Jezebel (4 years ago)

"Your suspicions are correct," emails Nike's PR. "The ad you questioned is not a Nike ad. It appears that the person who created it took the copy (with a typo) from our 2005 campaign." The current ad is body-part free. More » Read Post


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