You called it, Jezebel. The "My butt is big" Nike ad the blogosphere has been buzzing about all week is actually a fake. AdAge.com, an advertising industry blog, checked with Nike and Nike's agency, who confirmed it's bootylicious, but it's not real! Instead, it's just a canny knock-off of Nike's actual 2005 "My butt is big" ad campaign. I guess I should have been suspicious that the fake ad spelled the word "embassador" with an "e" instead of the more common spelling with an "a.
"Your suspicions are correct," emails Nike's PR. "The ad you questioned is not a Nike ad. It appears that the person who created it took the copy (with a typo) from our 2005 campaign." The current ad is body-part free. More » Read Post
As expected, Facebook this afternoon confirmed in a blog post that it has agreed to acquire the Atlas Advertiser Suite from Microsoft. “Atlas is a leader in campaign management and measurement for marketers and agencies. We believe ... Read Post