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MarketShare Partners Acquires Marketing And Data Analytics Company JovianDATA

Marketing analytics company MarketShare Partners has acquired JovianDATA, a marketing and data analytics technology firm. We hear the acquisition price is roughly $8 million but MarketShare Partners declined to reveal the terms of the deal. MarketShare Partners develops software that evaluates the key parts of a company’s business, such as macro-economic factors, product innovation, industry and client-specific data as well as brand buzz to help them make better decisions regarding where o spend their marketing, sales and promotional dollars.
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