As holiday shopping season ramps up, Amazon is announcing a new way to send a gift card to friends: Facebook. Now, when buying a gift card on Amazon you can connect your Facebook account send the personalized gift card to a Facebook friends (you can also send gift cards via mail, email and print certificates). The card will be posted on the recipient's Facebook Wall.
Now on the gift card platform, you can choose to log-in to Facebook via Facebook Connect, which will allow Amazon to access your friends' names and birthdays, and post the gift card to your friend's Wall on the delivery date (Amazon says that user data and purchase history will remain private).
In August, Etsy, the popular online marketplace for all things handmade, announced it would be launching the ability to give friends and family gift cards to the marketplace. Today, Etsy is debuting the new feature, allowing you to ... Read Post
What are you going to buy this holiday season? Gift cards aren't very personal, but friends' recommendations can be. Richard MacManus recently covered the trends in e-commerce over the past decade. He noted that Amazon and eBay have... Read Post