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"The Dark Knight Rises" Viral Campaign Begins—14 Months Ahead of Schedule

Principal photography has just begun on The Dark Knight Rises, the third film in Christopher Nolan's Batman series. And while he movie isn't set to premiere until next July, the marketing machine is already starting o crank to life. This morning, the website TheDarkKnightRises.com went live — sort of. All you see when you go to the website is a black screen, while an audio file of what sounds like a muffled crowd chanting in unison plays in the background.
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