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Experiment Creates Advertisements To Sell Food To Monkeys

Keith Olwell and Elizabeth Kiehner had an epiphany last year. At a TED talk, the two New York advertising executives learned that captive monkeys understand money, and that when faced with economic games they will behave in similar ways to humans. So if they can cope with money, how would they respond to advertising?Laurie Santos, the Yale University primatologist who gave the TED talk, studies monkeys as a way of exploring the evolution of the human mind.
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