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Experiment Creates Advertisements To Sell Food To Monkeys

Keith Olwell and Elizabeth Kiehner had an epiphany last year. At a TED talk, the two New York advertising executives learned that captive monkeys understand money, and that when faced with economic games they will behave in similar ways to humans. So if they can cope with money, how would they respond to advertising?Laurie Santos, the Yale University primatologist who gave the TED talk, studies monkeys as a way of exploring the evolution of the human mind.
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Women in Business: Q&A with Nadiene Raia, Money Mailer Franchise Owner

Business & Finance : Huffington Post: Business Blog (3 weeks ago)

Nadiene Raia has 20 years of hands-on, leadership experience in the ever-changing B2B and B2C advertising, marketing and publishing world. Throughout her career, she has developed and executed creative marketing and advertising stra... Read Post

Sexy Ads Targeting Capuchin Monkeys in the Name of Science

Odd : Neatorama (3 years ago)

Keith Olwell and Elizabeth Kiehner are both New York-based ad execs who attended a TED Talk in 2008 revealing the economic sense of capuchin monkeys. The pair teamed up with Laurie Santos, the Yale University primatologist who gave ... Read Post

The First Advertising Campaign for Monkeys: Alpha Males and Genitals [Research]

Technology / Gadgets : Gizmodo (3 years ago)

Keith Olwell and Elizabeth Kiehner had an epiphany last year. At a TED talk, the two New York advertising executives learned that captive monkeys understand money, and that when faced with economic games they will behave in similar ... Read Post


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