Keith Olwell and Elizabeth Kiehner had an epiphany last year. At a TED talk, the two New York advertising executives learned that captive monkeys understand money, and that when faced with economic games they will behave in similar ways to humans. So if they can cope with money, how would they respond to advertising?Laurie Santos, the Yale University primatologist who gave the TED talk, studies monkeys as a way of exploring the evolution of the human mind.
The last session of the week was (maybe aptly) titled "Monkey See." Led by Elizabeth Kiehner and Nick Buttrick, it covered a project between Yale students and ad creatives to advertise to monkeys. Read Post
Keith Olwell and Elizabeth Kiehner are both New York-based ad execs who attended a TED Talk in 2008 revealing the economic sense of capuchin monkeys. The pair teamed up with Laurie Santos, the Yale University primatologist who gave ... Read Post