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Facebook PPC Ad Rates Are on the Rise, Says Report

The price of advertising on the world's biggest social network appears to be on the rise. The average cost of purchasing pay-per-click ads on Facebook rose by 22% in a single quarter, according to a new report by digital marketing platform provider Efficient Frontier. Sponsor The company's Global Digital Marketing Performance Report for Q2 of 2011 outlines a number of takeaways gleaned from its own data, which includes ads targeted at about 20 million people on Facebook.
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