Today, PlaySpan, a subsidiary of Visa whose UltimatePay product provides global in-app payments for Facebook Credits and other gaming platforms, released a demographic breakdown of U.S. gamers who purchase virtual goods. The study finds that gamers are beginning to purchase more virtual content with real money, rather than credits given for free by advertisers. According to PlaySpan, nearly 31% of the gamer population has purchased virtual content with real money, and of those, 57% do it at least once a month.
PlaySpan, a virtual goods monetization platform, has been acquired by Visa. According to the release, Visa will pay $190 million in cash for the company, plus additional consideration for performance milestones. The deal comes nearl... Read Post
You'll soon have 20 new ways to buy your Facebook Credits today, as Facebook has selected PlaySpan's Ultimate Pay as an additional payment provider. Before today, you could buy your virtual currency via PayPal, credit card or mobile... Read Post