Tweet There’s one concept in Atlas Shrugged that’s always stuck with me: Select, don’t accumulate. Ayn Rand was referring to stuff, of course: Everything from throw rugs to chairs to books. I love the idea in ‘real life.’ But it works awfully well in internet marketing, too.
Accumulation marketing: We all do it
Accumulation marketing is very, very hard to resist: It’s the old principle of ‘eyeballs at any price.