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Internet marketing lessons: Select, don't accumulate

Tweet There’s one concept in Atlas Shrugged that’s always stuck with me: Select, don’t accumulate. Ayn Rand was referring to stuff, of course: Everything from throw rugs to chairs to books. I love the idea in ‘real life.’ But it works awfully well in internet marketing, too. Accumulation marketing: We all do it Accumulation marketing is very, very hard to resist: It’s the old principle of ‘eyeballs at any price.
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