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Planning is Worse Than Guessing

Planning is the original sin of Linear Design. It’s a seductive temptress that promises the pleasures of certainty at the expense of unseen opportunities. These are hefty costs to bare, especially for a pleasure that isn’t so pleasurable in the long-run. Building a plan is a quick contact high. But it dissipates just as quickly, [...]
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BMW’s New Ad Slogan Is ‘Designed For Driving Pleasure’: Video

Vehicles / Cars : Motor Authority (2 years ago)

From the original ‘The Ultimate Driving Machine’ and more recent ‘Sheer Driving Pleasure’ and ‘JOY’ advertising campaigns, the slogans and taglines BMW has come up with have been some of the most memorable in the industry. In order ... Read Post

Don't put your neck on the line...

Business & Finance : Collaboration 2.0 (3 years ago)

Investing in long lasting, good quality ergonomic work furniture costs about the same as a new computer, but isn’t as seductive as a new Apple laptop despite many great design attributes. (…I bought an expensive new office chair and... Read Post

The Secrets of Pleasure

Lifestyle / Happiness : Goodlife Zen (3 years ago)

By Mary Jaksch What gives you pleasure? Maybe that’s easy to answer. But why does it give you pleasure? That’s more difficult to say exactly. Watch the TED video by Paul Bloom about the origines of pleasure. You’ll find it below. (I... Read Post

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